International Journal of Science and Research (IJSR)

International Journal of Science and Research (IJSR)
www.ijsr.net | Most Trusted Research Journal Since Year 2012

ISSN: 2319-7064

Research Paper | Business Management | Kenya | Volume 9 Issue 5, May 2020

Influence of Managerial Networking on Competitive Advantage in Medium and Large Garment Companies in Kenya

Antony Mulyungi Mwendwa, Dr. Wallace Atambo PhD, Mike Iravo PhD, Dr. Rukia Atikiya

The aim of this study was to determine the influence of managerial networking on competitive advantage in medium and large garment companies in Kenya. Using across-sectional survey approach, 83 garment companies were sampled from a total population of 170. Out of the 83 closed ended questionnaires that were administered, 72 were appropriately filled and returned for analysis representing a response rate of 86.7 %. Correlation tests and analysis of variance were subsequently conducted with the results indicating a positive but weak linear relationship at statistically significance levels (R=0.241, Adjusted R2= 0.045, p=0.041). It was therefore concluded that managerial networking is a predictor of competitive advantage in medium and large garment companies in Kenya. Yet, in view of the weak nature of the managerial networking-competitive advantage relationship; this study recommends the proper evaluation of the various types of networks, in order to determine the most beneficial collaborations to invest in.

Keywords: Managerial Networking, Institutional Theory, Competitive Advantage

Edition: Volume 9 Issue 5, May 2020

Pages: 138 - 147


How to Cite this Article?

Antony Mulyungi Mwendwa, Dr. Wallace Atambo PhD, Mike Iravo PhD, Dr. Rukia Atikiya, "Influence of Managerial Networking on Competitive Advantage in Medium and Large Garment Companies in Kenya", International Journal of Science and Research (IJSR), https://www.ijsr.net/search_index_results_paperid.php?id=SR20425185127, Volume 9 Issue 5, May 2020, 138 - 147

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