Establishing Multicultural Relationship between Employees through Public Relations Activities
International Journal of Science and Research (IJSR)

International Journal of Science and Research (IJSR)
www.ijsr.net | Open Access | Fully Refereed | Peer Reviewed International Journal

ISSN: 2319-7064



Downloads: 159 | Weekly Hits: ⮙3 | Monthly Hits: ⮙11

Research Paper | Communication Science | Indonesia | Volume 9 Issue 4, April 2020

Establishing Multicultural Relationship between Employees through Public Relations Activities

Anindita Susilo, Herlina

The differences on cultures, characteristics, and personalities among employees in multinational companies become common things. As a multinational education provider for universities in four countries: Australia, Canada, USA, and Ireland, EduCo Global also faced the same problem, especially within the marketing team members in Southeast Asia. The aim of this study is to determine problems arise due to the differences on cultures, characteristics, and personalities among employees. Besides, it also aims at determining Public Relations activities in establishing multicultural relations between employees from Southeast Asia marketing team. This research uses descriptive method with qualitative approach. Data were obtained through in-depth interview. The result of this research shows that problems occur because the employees are difficult to socialize, understand, and adapt with others. The differences in age, educational background, and gender may lead to the differences in perception and communication skill. In order to lower the number of problems caused by multicultural differences, the company used public relations activities, such as giving awards, conducting regular conference meetings, conducting tour and gathering, and coordinating internal media to facilitate communication between the employees. Those activities were conducted to maintain the performance and productivity of employees and raise their awareness to learn other cultures.

Keywords: Multicultural, Public Relations, Global Communication

Edition: Volume 9 Issue 4, April 2020

Pages: 199 - 202

Share this Article

How to Cite this Article?

Anindita Susilo, Herlina, "Establishing Multicultural Relationship between Employees through Public Relations Activities", International Journal of Science and Research (IJSR), https://www.ijsr.net/search_index_results_paperid.php?id=SR20402113056, Volume 9 Issue 4, April 2020, 199 - 202

Enter Your Registered Email Address





Similar Articles with Keyword 'Multicultural'

Downloads: 6 | Weekly Hits: ⮙1 | Monthly Hits: ⮙6

Research Paper, Communication Science, Malaysia, Volume 10 Issue 4, April 2021

Pages: 811 - 816

The Role of Civil Society in Democracy in Indonesia Post 1998 Reform

Jamhur Poti, Mohd Khairie Ahmad

Share this Article

Downloads: 159 | Weekly Hits: ⮙3 | Monthly Hits: ⮙11

Research Paper, Communication Science, Indonesia, Volume 9 Issue 4, April 2020

Pages: 199 - 202

Establishing Multicultural Relationship between Employees through Public Relations Activities

Anindita Susilo, Herlina

Share this Article



Top