International Journal of Science and Research (IJSR)

International Journal of Science and Research (IJSR)
www.ijsr.net | Most Trusted Research Journal Since Year 2012

ISSN: 2319-7064

Research Paper | Management | India | Volume 9 Issue 3, March 2020

Vendor Satisfaction with Reference to Sai Deepa Rock Drilling Tools

V. Shilpa, S. Geethanjali, Dr. Sd. Mansoor Pasha

Vendors are usually rated based on their performance by the firm, however, a good buyer organization allows its vendors to rate them too. This can be basically done to have an effective feedback on the performance of a firm towards its vendor. A good vendor base ensures that the end customer’s requirements are met quantitatively and qualitatively. There are various parameters that a firm may want itself to be rated on and those were brainstormed and finalized. This paper aims to explore the construct of vendor satisfaction as a factor of buyer–vendor relationship quality. Vendor satisfaction is defined as a vendor' s feeling of fairness with regard to buyer organization’s incentives and vendor' s contributions within an industrial buyer–seller relationship. Vendor satisfaction as a complex construct is operationalised through an index, and its determinants are measured using a survey.

Keywords: Vendor, profitability, vendor value chain, SME, vendor satisfaction

Edition: Volume 9 Issue 3, March 2020

Pages: 751 - 753


How to Cite this Article?

V. Shilpa, S. Geethanjali, Dr. Sd. Mansoor Pasha, "Vendor Satisfaction with Reference to Sai Deepa Rock Drilling Tools", International Journal of Science and Research (IJSR), https://www.ijsr.net/search_index_results_paperid.php?id=SR20307154045, Volume 9 Issue 3, March 2020, 751 - 753

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