Research Paper | Tourism | India | Volume 9 Issue 12, December 2020
Tourists Motivations on Agri Tourism in Kerala
Deepthi P.V. | Dr. Jancy Davy
Abstract: This study aims at exploring the motivation of tourists to choose agri tourism destinations as their holiday destination. Results obtained from the respondents motives of travelers, determinants of behavioral intention and factors influenced in making their decision to travel. The study enables the marketers and providers for the identification of market segmentation and target marketing. It also makes increasing awareness about the importance of responsible and sustainable form of tourism.
Keywords: agri tourism, motivations, destinations
Edition: Volume 9 Issue 12, December 2020,
Pages: 1648 - 1651
How to Cite this Article?
Deepthi P.V., Dr. Jancy Davy, "Tourists Motivations on Agri Tourism in Kerala", International Journal of Science and Research (IJSR), https://www.ijsr.net/get_abstract.php?paper_id=SR201228131517, Volume 9 Issue 12, December 2020, 1648 - 1651, #ijsrnet
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