Downloads: 57 | Views: 74 | Weekly Hits: ⮙1 | Monthly Hits: ⮙1
Research Paper | Tourism | India | Volume 9 Issue 12, December 2020
Tourists Motivations on Agri Tourism in Kerala
Deepthi P.V. | Dr. Jancy Davy
Abstract: This study aims at exploring the motivation of tourists to choose agri tourism destinations as their holiday destination. Results obtained from the respondents motives of travelers, determinants of behavioral intention and factors influenced in making their decision to travel. The study enables the marketers and providers for the identification of market segmentation and target marketing. It also makes increasing awareness about the importance of responsible and sustainable form of tourism.
Keywords: agri tourism, motivations, destinations
Edition: Volume 9 Issue 12, December 2020,
Pages: 1648 - 1651
Similar Articles with Keyword 'destinations'
Research Paper, Tourism, Yemen, Volume 11 Issue 7, July 2022Pages: 1766 - 1769
An Evaluative Study of the Impact of GST Enforcement on India's Share of Foreign Tourist Arrival
Dr. Abdulmalik M. Alhussami
Research Paper, Tourism, India, Volume 10 Issue 7, July 2021Pages: 495 - 499
SWOC Analysis of Heritage Tourism Marketing in Pune City: An Exploratory Study