Research Paper | Management | India | Volume 10 Issue 1, January 2021
Xiaomi: The Coryphaeus Who Sang the Ultimate Underrated Song of Bliss From Lean to fat Boy Into the Indian Smartphone Industry: The Success Story of Xiaomi Corporation in the Indian Subcontinent
Debendra Prasad Kundu
It is always a bona fide point that a person with a healthy corpus and a progressive soul always targets a healthy ton of food batches and he always tends to justify his calorie consciousness. Likewise, Xiaomi the brainchild of master entrepreneur lei Jun came to the fore with the same perspective of capturing the absolute market share by flooding less with the sheer bulk of products. They rather at their initial stage of potency targeted specific markets with a specific amount of products obviously at regular intervals. These all plannings successfully brought Xiaomi to the esteemed forefront where it enjoyed more demand than the regular supply. MI thus brought a huge wave into the global smartphone industry with their class-leading android based handsets at a cheaper price and within 10 years starting from 2010 since its advent, this very brand has categorically transformed itself as a World brand and has successfully differentiated and positioned its products against the other fat boys of the market. This fat boy within its 6 years of business in the Indian market has disrupted and transformed the Indian smartphone industry and the market altogether. Obviously, for any organization, the key element contributing to its very success is always its marketing strategy, but also effective execution and the rightest evaluation are as important as the strategies formulated. My research paper is all about valuing such marketing objectives of Xiaomi, its Goals, and perspectives and focusing on the various unique strategies taken by the Indian wing of the company which helped this local fat boy penetrate the Indian smartphone monotony and thus distorting it, giving it a completely new vision and a new path indeed. We here will also be minutely focusing on the ways and the plans adopted by Xiaomi India, which fostered it and gradually helped it attain a competitive position over its immediate contenders.
Keywords: Bona fide, healthy corpus, brainchild, fat boy, localized, effective, execution, evaluation, penetrate, fostered
Edition: Volume 10 Issue 1, January 2021
Pages: 90 - 94
How to Cite this Article?
Debendra Prasad Kundu, "Xiaomi: The Coryphaeus Who Sang the Ultimate Underrated Song of Bliss From Lean to fat Boy Into the Indian Smartphone Industry: The Success Story of Xiaomi Corporation in the Indian Subcontinent", International Journal of Science and Research (IJSR), https://www.ijsr.net/search_index_results_paperid.php?id=SR201225083527, Volume 10 Issue 1, January 2021, 90 - 94
Similar Articles with Keyword 'effective'
The Essence of Risk Identification in Project Risk Management: An Overview
Managing Cost Uncertainty in Production Using Genetic Algorithm
Dr. Niju. P. Joseph, Redha Jasim Shaker
Similar Articles with Keyword 'execution'
Contribution of Proper Budgeting to the Successful Completion of Real Estate Projects in Kigali, Rwanda
Jean Luc Ndahimana, Dr. Mulyungi Patrick
Assessment of Stress Management, Risk Management & Security Management in Events
Ashlesha M. Tambde, Nikhil A. Maske
Similar Articles with Keyword 'evaluation'
The Significance of Auditing in Project Management
E-Business Analysis of Garut University (UNIGA) Using the Business Model Canvas
Maghfirah, Dini Turipanam Alamanda, Adhi Prasetio, Fajar Prabowo, Abdullah Ramdhani
Similar Articles with Keyword 'Bona'
Impact of Ambiance Conditions on Customer Satisfaction in the Restaurant Industry; Case Study of Debonairs Pizza Outlets in Botswana
Consumer Perception of Product Quality: Comparative Study of Voltic Mineral Water and Bonaqua Mineral Water in Ghana
Benjamin Korankye, Dennis Asante, Richmond Asirifi-Danquah, Ofosu Bright Okyere
Similar Articles with Keyword 'fide'
A Case Study of Efficiency Analysis on Power Grid Corporation of India Ltd
Dr. Surbhi Gupta, Mohit Gupta
The Role of Microfinance Institutions in Empowering Women Economically: A Case Study of Umoja Women Entrepreneur Programme Nakuru Branch
Susan Wanjiku Njogu
Similar Articles with Keyword 'healthy'
Effects of Grievance Handling on Organizational Commitment among National Hospital Insurance Fund (NHIF) Employees, Thika Branch
Loice Kemuma Bichang'a MSc; Gregory Simiyu Namusonge PhD
A Study on the Impact of Poverty on Hygiene and Sanitary Issues Among the Rural Women in Tamilnadu with Special Reference to Most Backward, Scheduled Caste/Scheduled Tribes Communities
Dr. G. Brindha, S.Vijayalatha