International Journal of Science and Research (IJSR)

International Journal of Science and Research (IJSR)
www.ijsr.net | Most Trusted Research Journal Since Year 2012

ISSN: 2319-7064



Research Paper | Management | Morocco | Volume 3 Issue 9, September 2014

Role of Marketing Information Systems in Supporting Decisions of Business Managers: Verification Test on the Case of Agribusiness in Agadir City, Morocco

M'barka BOUHOUILI; Ali RACHIDI; Mostapha AMRI

The management practices of business marketing have seen an important changes in recent years, also on the marketing level through the adoption and development of Marketing Information Systems (MIS). The relationship between these systems and decision- making has become among the subjects occupying a central place in researchs for several years. This article examines the impact of MIS on decision making by business managers. To do this, on the basis of an empirical study conducted within agribusinesses in Agadir City, we will analyse the role of SIM in improving business decisions and marketing companies.

Keywords: Information Systems (IS), Marketing Information Systems (MIS), making decision.

Edition: Volume 3 Issue 9, September 2014

Pages: 2446 - 2449


How to Cite this Article?

M'barka BOUHOUILI; Ali RACHIDI; Mostapha AMRI, "Role of Marketing Information Systems in Supporting Decisions of Business Managers: Verification Test on the Case of Agribusiness in Agadir City, Morocco", International Journal of Science and Research (IJSR), https://www.ijsr.net/search_index_results_paperid.php?id=SEP14517, Volume 3 Issue 9, September 2014, 2446 - 2449

34 PDF Views | 24 PDF Downloads

Download Article PDF



Similar Articles with Keyword 'making decision'

Informative Article, Management, Ukraine, Volume 3 Issue 12, December 2014

Pages: 613 - 616

Models of Making Management Decisions

Olena Kryvoruchko, Yevgeniy Borodavka

Share this article

Research Paper, Management, Morocco, Volume 3 Issue 9, September 2014

Pages: 2446 - 2449

Role of Marketing Information Systems in Supporting Decisions of Business Managers: Verification Test on the Case of Agribusiness in Agadir City, Morocco

M'barka BOUHOUILI; Ali RACHIDI; Mostapha AMRI

Share this article

Informative Article, Management, India, Volume 4 Issue 10, October 2015

Pages: 1397 - 1402

Domain of ICT in E-Management

Dr D S Kushwaha, Aishwarya Shah

Share this article

Research Paper, Management, India, Volume 3 Issue 9, September 2014

Pages: 1525 - 1529

A Study of Values in Management Education Institutions

Dr. Santosh Kumar Arsiya

Share this article

Research Paper, Management, India, Volume 3 Issue 3, March 2014

Pages: 377 - 381

Interactive Effect of Academic Procrastination and Academic Performance on Life Satisfaction

J. J. Savithri

Share this article
Top