Downloads: 129 | Views: 144
Research Paper | Management | India | Volume 3 Issue 10, October 2014
Segmentation of Green Consumers
Meera R. Mayekar | K. G.Sankaranarayanan
Abstract: Consumer concern for environment has increased considerably in recent years. With increasing focus on well-being of environment more and more consumers show concern about effects many products might have on the earth. Businesses have now realized that, in future, consumers purchase decisions will be based on environmental concern. This has led to development of green products and accompanying use of green marketing. A wide range of green products such as recyclable paper, eco-light bulbs, eco-friendly detergents, automobiles, organic foods amongst others are now available in the market. The concern with environmental issues has resulted in a new segment of consumers i. e. green consumers. The study examines the environmental concern of consumers in India and has developed a typology for segmentation of green consumers based on green product purchase behavior.
Keywords: Environmental concern, green consumers, green products, pro-environmental behavior
Edition: Volume 3 Issue 10, October 2014,
Pages: 1709 - 1713
Similar Articles with Keyword 'Environmental concern'
Research Paper, Management, India, Volume 3 Issue 6, June 2014Pages: 1421 - 1426
Exploring the Relationships between Environmental Concern and Ecologically Conscious Consumer Behavior: An Empirical Study
Monica Bedi | Neha Gulati 
Downloads: 129 | Monthly Hits: ⮙1
Research Paper, Management, India, Volume 3 Issue 12, December 2014Pages: 602 - 609
Power and North East: The Hydro Power Scenario of North East
Kaushik Handique | Angshuman Dutta