An Approach towards Analysis of Microblogging with Twitter for Evaluating the Branding Trends
International Journal of Science and Research (IJSR)

International Journal of Science and Research (IJSR)
www.ijsr.net | Open Access | Fully Refereed | Peer Reviewed International Journal

ISSN: 2319-7064



Downloads: 105 | Weekly Hits: ⮙3 | Monthly Hits: ⮙10

Research Paper | Information Technology | India | Volume 5 Issue 6, June 2016

An Approach towards Analysis of Microblogging with Twitter for Evaluating the Branding Trends

Anil Ahir, Santosh Tamboli

In this project we report study results investigating tweets from various tweeter account holder as a micro-blogging their thoughts and ideas as a form of electronic word-of-mouth for distributing consumer sentiments concerning products. We investigated some micro-blog postings containing labeling comments, sentiments, and opinions. We examined the overall structure of these tweets the types of expressions, and the movement in positive or negative sentiment. We equated automated methods of classifying sentiment in these tweets with manual coding. By this approach we analyzed the range, frequency, timing, and content of tweets In examining tweets for structure and arrangement, the linguistic structure of tweets approximate the linguistic patterns of natural language expressions. We find that twitter is an online tool for customer word of mouth communications and discuss the implications for corporations using micro-blogging as part of their overall marketing strategy.

Keywords: Tweets, polarity, Microblogging

Edition: Volume 5 Issue 6, June 2016

Pages: 1074 - 1076

Share this Article

How to Cite this Article?

Anil Ahir, Santosh Tamboli, "An Approach towards Analysis of Microblogging with Twitter for Evaluating the Branding Trends", International Journal of Science and Research (IJSR), https://www.ijsr.net/search_index_results_paperid.php?id=NOV164424, Volume 5 Issue 6, June 2016, 1074 - 1076

Enter Your Registered Email Address





Similar Articles with Keyword 'Tweets'

Downloads: 105 | Weekly Hits: ⮙3 | Monthly Hits: ⮙10

Research Paper, Information Technology, India, Volume 5 Issue 6, June 2016

Pages: 1074 - 1076

An Approach towards Analysis of Microblogging with Twitter for Evaluating the Branding Trends

Anil Ahir, Santosh Tamboli

Share this Article

Downloads: 130 | Weekly Hits: ⮙5

Research Paper, Information Technology, India, Volume 4 Issue 8, August 2015

Pages: 1168 - 1172

Analysis of Tweets for Prediction of Indian Stock Markets

Phillip Tichaona Sumbureru

Share this Article

Similar Articles with Keyword 'polarity'

Downloads: 105 | Weekly Hits: ⮙3 | Monthly Hits: ⮙10

Research Paper, Information Technology, India, Volume 5 Issue 6, June 2016

Pages: 1074 - 1076

An Approach towards Analysis of Microblogging with Twitter for Evaluating the Branding Trends

Anil Ahir, Santosh Tamboli

Share this Article

Downloads: 114 | Monthly Hits: ⮙9

Research Paper, Information Technology, Indonesia, Volume 2 Issue 5, May 2013

Pages: 435 - 440

Marketing Paradox Implementation Through Promotion and Education WiFi Indonesia Service

Harun Triyantoro

Share this Article



Top