Effect of Market Expansion Acquisition Motive on Financial Performance of Manufacturing Companies in Kenya: A Case Study of Brookside Dairies Limited
International Journal of Science and Research (IJSR)

International Journal of Science and Research (IJSR)
www.ijsr.net | Open Access | Fully Refereed | Peer Reviewed International Journal

ISSN: 2319-7064

Research Paper | Management | Kenya | Volume 5 Issue 5, May 2016

Effect of Market Expansion Acquisition Motive on Financial Performance of Manufacturing Companies in Kenya: A Case Study of Brookside Dairies Limited

Isack Odiwuor Abiero, Dr. Agnes Njeru

Many companies are acquiring other companies with a motive to expand its market. This study sought to determine whether the market expansion motives have effects on financial performance of the companies. The study was conducted at the Brookside Dairies Ltd headquarters at Ruiru, which was purposively sampled due to its recent past business history of acquiring other dairy firms. The study focused also the companys acquired targets including Ilara Dairy Ltd, Delamare Ltd, Buzeki Dairy Ltd and Spin Knit Dairy Ltd. Three years pre and post-acquisition financial statements of the company was also examined and its key financial ratios computed to determine pre and post-acquisition financial performance. A descriptive research design was adopted. The study used a sample size of 40 respondents who were all the management employees working in the case company and acquired targets. The choice and identification of key informants was sampled purposively as they hold key information of the companys business information and strategies. Questionnaire was the main instrument for data collection. However, financial documents from the company also provided secondary data. Analysis and interpretation of the data was done using both qualitative and quantitative methods according to research objectives and research questions. The data collected was summarized, classified, tabulated and analyzed qualitatively. Data was then presented using tables, charts and percentages. The study findings revealed that market expansion motive have effect on the financial performance of manufacturing company.

Keywords: market expansion motive, acquisition, financial performance, manufacturing company, Brookside Dairies Limited

Edition: Volume 5 Issue 5, May 2016

Pages: 2298 - 2302

Share this Article

How to Cite this Article?

Isack Odiwuor Abiero, Dr. Agnes Njeru, "Effect of Market Expansion Acquisition Motive on Financial Performance of Manufacturing Companies in Kenya: A Case Study of Brookside Dairies Limited", International Journal of Science and Research (IJSR), https://www.ijsr.net/search_index_results_paperid.php?id=NOV163862, Volume 5 Issue 5, May 2016, 2298 - 2302

116 PDF Views | 96 PDF Downloads

Download Article PDF



Similar Articles with Keyword 'acquisition'

Research Paper, Management, Kenya, Volume 5 Issue 5, May 2016

Pages: 2298 - 2302

Effect of Market Expansion Acquisition Motive on Financial Performance of Manufacturing Companies in Kenya: A Case Study of Brookside Dairies Limited

Isack Odiwuor Abiero, Dr. Agnes Njeru

Share this Article

Review Papers, Management, India, Volume 3 Issue 11, November 2014

Pages: 1951 - 1954

Reviews on Cross Border Mergers and Acquisitions

Dr. S Nirmala, Arsha Shaju

Share this Article

Research Paper, Management, Nigeria, Volume 3 Issue 5, May 2014

Pages: 1283 - 1289

Repositioning the Women ?August Meeting? in South East Nigeria for Sustainable Development

Dr. Cletus Ikechukwu Anah

Share this Article

Research Paper, Management, Nigeria, Volume 2 Issue 3, March 2013

Pages: 460 - 468

Nigeria Industrial and University Education Entrepreneurial Experience

Ola Adebayo

Share this Article

Research Paper, Management, India, Volume 3 Issue 8, August 2014

Pages: 803 - 806

Role Played by Elements of Marketing Mix in Customer Retention in Retail Banking: An Empirical Study

Niharika Maharishi, Nitin Bhardwaj

Share this Article

Similar Articles with Keyword 'financial performance'

Case Studies, Management, India, Volume 3 Issue 12, December 2014

Pages: 1950 - 1953

A Case Study of Efficiency Analysis on Power Grid Corporation of India Ltd

Dr. Surbhi Gupta, Mohit Gupta

Share this Article

Research Paper, Management, India, Volume 9 Issue 7, July 2020

Pages: 708 - 711

Effect of Amalgamation on Financial Performance: A Case Study of Canara Bank Ltd

Yogashree C

Share this Article

Research Paper, Management, Indonesia, Volume 9 Issue 6, June 2020

Pages: 1109 - 1115

The Effect of Free Cash Flow and Financial Leverage on Financial Performance of Toll Road Infrastructure and Building Construction Companies Listed on the Indonesia Stock Exchange for Period 2014-2018

Finna Delphinia Santoso

Share this Article

Research Paper, Management, Kenya, Volume 5 Issue 5, May 2016

Pages: 2298 - 2302

Effect of Market Expansion Acquisition Motive on Financial Performance of Manufacturing Companies in Kenya: A Case Study of Brookside Dairies Limited

Isack Odiwuor Abiero, Dr. Agnes Njeru

Share this Article

Research Paper, Management, India, Volume 4 Issue 2, February 2015

Pages: 1758 - 1763

A Study on Financial Performance of New Generation Private Sectors Commercial Banks in India

C. Kandasamy, C. Indirani

Share this Article

Similar Articles with Keyword 'manufacturing company'

Research Paper, Management, Kenya, Volume 5 Issue 5, May 2016

Pages: 2298 - 2302

Effect of Market Expansion Acquisition Motive on Financial Performance of Manufacturing Companies in Kenya: A Case Study of Brookside Dairies Limited

Isack Odiwuor Abiero, Dr. Agnes Njeru

Share this Article

Research Paper, Management, Rwanda, Volume 6 Issue 10, October 2017

Pages: 1366 - 1371

Effect of Inventory Management on Financial Performance of Manufacturing Firms in Rwanda, A Case Study of Bralirwa

Jean Nepo Mulindabigwi, Dr. Patrick Mulyungi

Share this Article

Research Paper, Management, Indonesia, Volume 8 Issue 5, May 2019

Pages: 2098 - 2107

The Effect of Return on Equity (ROE) on Company Value with Dividend and Leverage as Moderating Variables

Sri Rizki Annisa, Hermanto, Siti Aisyah Hidayati

Share this Article
Top