International Journal of Science and Research (IJSR)

International Journal of Science and Research (IJSR)
Open Access | Fully Refereed | Peer Reviewed

ISSN: 2319-7064




Downloads: 119

Research Paper | Management | India | Volume 5 Issue 1, January 2016


Impact of Television Commercials on Purchasing Behaviour of Masses

Nidhi Rani, Dr. Vikas Sharma


Abstract: In present day world, television has already become an integral part of life of masses. It is indeed a true fact that various media spread awareness but television advertisements plays a significant role in buying behaviour of people. Advertisement telecasted on television, has ability to combine the visual and audio communications and has capability to affect its target audiences. Thus, this makes advertisements an important medium to make people aware of any product. In light of this the present study was undertaken to measure the impact of television commercials on purchasing behaviour of viewers. A questionnaire was prepared to meet out the objective. The responses by the consumers of the questionnaire were complied into tables. For examining variables, percentage analysis was used. The outcome of the research revealed that adults have strong belief that television commercial has considerably influenced their buying behaviours. Finally some finding, limitations, conclusions and suggestion has been written in this paper.


Keywords: Television commercials, purchasing behaviour, significance of T V Advertisements


Edition: Volume 5 Issue 1, January 2016,


Pages: 1386 - 1390


How to Cite this Article?

Nidhi Rani, Dr. Vikas Sharma, "Impact of Television Commercials on Purchasing Behaviour of Masses", International Journal of Science and Research (IJSR), https://www.ijsr.net/get_abstract.php?paper_id=NOV153070, Volume 5 Issue 1, January 2016, 1386 - 1390

How to Share this Article?

Enter Your Email Address


Similar Articles with Keyword 'Television'

Downloads: 104

Research Paper, Management, Kenya, Volume 5 Issue 5, May 2016

Pages: 1726 - 1736

The Impact of Locally Generated Television Programmes on the Kenyan Television Viewers: A Case Study of Citizen Television

Were J. Maende, Makori M. Nyambane

Share this Article

Downloads: 109

Research Paper, Management, India, Volume 4 Issue 11, November 2015

Pages: 2409 - 2413

The Role of Anti Corruptions Strategies in Combating Corruption

Shalini Kumar

Share this Article

Similar Articles with Keyword 'purchasing'

Downloads: 7 | Weekly Hits: ⮙1 | Monthly Hits: ⮙1

Research Paper, Management, India, Volume 10 Issue 5, May 2021

Pages: 653 - 654

Impact of COVID-19 on Consumer Behavior

Akshay Kaushal

Share this Article

Downloads: 24 | Weekly Hits: ⮙1 | Monthly Hits: ⮙2

Research Paper, Management, India, Volume 10 Issue 8, August 2021

Pages: 3 - 5

Impact of E-Commerce during COVID-19 Pandemic Situation in Kerala

Megha Mahesh

Share this Article

Similar Articles with Keyword 'behaviour'

Downloads: 2 | Monthly Hits: ⮙1

Research Paper, Management, Timor-Leste, Volume 10 Issue 7, July 2021

Pages: 375 - 391

Strategic Leadership and Organizational Culture; Timor-Leste National Police Performance (Empirical Study on the National Police of Timor-Leste)

Arquimino Ramos

Share this Article

Downloads: 76

Research Paper, Management, Indonesia, Volume 10 Issue 2, February 2021

Pages: 308 - 312

Measuring Tools for Analyzing Brand Experience and Brand Equity in Tokopedia

Sastilla El Nadhira, Erni Martini

Share this Article

Similar Articles with Keyword 'significance'

Downloads: 152 | Monthly Hits: ⮙2

Research Paper, Management, Sierra Leone, Volume 9 Issue 2, February 2020

Pages: 973 - 978

The Essence of Risk Identification in Project Risk Management: An Overview

Crispin George

Share this Article

Downloads: 233 | Monthly Hits: ⮙1

Research Paper, Management, Sierra Leone, Volume 9 Issue 3, March 2020

Pages: 102 - 106

The Significance of Auditing in Project Management

Crispin George

Share this Article

Similar Articles with Keyword 'T'

Downloads: 152 | Monthly Hits: ⮙2

Research Paper, Management, Sierra Leone, Volume 9 Issue 2, February 2020

Pages: 973 - 978

The Essence of Risk Identification in Project Risk Management: An Overview

Crispin George

Share this Article

Downloads: 149

Research Paper, Management, India, Volume 6 Issue 7, July 2017

Pages: 163 - 167

Managing Cost Uncertainty in Production Using Genetic Algorithm

Dr. Niju. P. Joseph, Redha Jasim Shaker

Share this Article

Similar Articles with Keyword 'V'

Downloads: 152 | Monthly Hits: ⮙2

Research Paper, Management, Sierra Leone, Volume 9 Issue 2, February 2020

Pages: 973 - 978

The Essence of Risk Identification in Project Risk Management: An Overview

Crispin George

Share this Article

Downloads: 149

Research Paper, Management, India, Volume 6 Issue 7, July 2017

Pages: 163 - 167

Managing Cost Uncertainty in Production Using Genetic Algorithm

Dr. Niju. P. Joseph, Redha Jasim Shaker

Share this Article

Similar Articles with Keyword 'Advertisements'

Downloads: 99

Review Papers, Management, India, Volume 4 Issue 5, May 2015

Pages: 1886 - 1888

Mushrooming Humors in Modern Trends of Advertising - An Overview

Kajapriya R, Surya R

Share this Article

Downloads: 115

Research Paper, Management, India, Volume 4 Issue 2, February 2015

Pages: 2025 - 2029

Role of Web Based Promotional Tools in Educational Sector: An Indian Scenario

Monal Deshmukh, Dr. Ashok Kumar Chandra

Share this Article
Top