Survey Paper | Management | India | Volume 4 Issue 11, November 2015
Cost, Returns and Marketing Channels of Paddy in Thiruvarur District (Tamil Nadu)
Dr. Anandaraj. P
This study aims at an appraisal of marketing systems of paddy available for farmers in Thiruvarur district in terms of marketing channels, marketing cost, marketing margin, price spread and marketing efficiency. The Sample consists of 600 farmers who have been classified as small and large farmers according to their land holdings. Proportionate random sampling technique was adopted. In order to identify the key factors of marketing paddy in the study area, a Multiple Linear Regression Model, Garretts Ranking Technique, Shepherds Formula, Acharya and Agarwals Formula and Composite Index Methods were used. The structural differences between small and large farmers were tested by using Chows F-test. The results revealed the importance of middle man in the chain of marketing that starts with the producer and ends with the consumer. The study has also elucidate fruitful suggestions for the betterment of the farmers, to encourage Government machinery and to avoid exploitations of middle man of Thiruvarur District, TamilNadu.
Keywords: Farmers, intermediaries, Marketing channels, Marketing surplus, Price spread and Marketing efficiency, Regulated market, Thiruvarur
Edition: Volume 4 Issue 11, November 2015
Pages: 1634 - 1639
How to Cite this Article?
Dr. Anandaraj. P, "Cost, Returns and Marketing Channels of Paddy in Thiruvarur District (Tamil Nadu)", International Journal of Science and Research (IJSR), https://www.ijsr.net/search_index_results_paperid.php?id=NOV151490, Volume 4 Issue 11, November 2015, 1634 - 1639
Similar Articles with Keyword 'Farmers'
Role of Marketing Function in the Rubber Marketing Societies for the Benefit of Small Rubber Growers
Exploring Value Addition in the Pork Market-Share Promotion Scheme in Namibia
Stewart Kaupa PhD
Similar Articles with Keyword 'intermediaries'
Operational Risk Management: Practical Case of Insurance Intermediaries
Ait SOUDANE Jalila, Essaidy Mohammed, KATFI Otmane
A Study on Awareness of Farmers on Agricultural Finance in Public Sector Banks with Special Reference to Coimbatore District
Similar Articles with Keyword 'Thiruvarur'
Employee Morale in the Annaisathiya Silks Hand-Loom Weaver's Co-Operative Production & Sale Society Ltd-CD (H)-3 Thiruvarur
Dr. K. Vembu, M. Suvitha
Consumer Behaviour towards Consumer Durable Goods in Thiruvarur District
P. Sathya, C. Vijayasanthi