International Journal of Science and Research (IJSR)

International Journal of Science and Research (IJSR)
Open Access | Fully Refereed | Peer Reviewed

ISSN: 2319-7064




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Research Paper | Business Management | India | Volume 10 Issue 6, June 2021


Role of Packaging in Different Stages of Decision Making

Piyush Thakur, Shivam Agarwal, Amisha Raghuvanshi, Rashmi Sharma


Abstract: The objective of this study is to determine the elements that play an important role of packaging in different stages of decision making. The purpose of this research is to find out the main important factors related with the packaging effect, which are driving the success of a brand. Companies in order to create the right packaging for their products, they must understand the consumer buying process and understanding the role and the impact of packaging as a variable that can influence the purchase decision. So, by understanding what factors influence the buying behaviour and what packaging elements are most important help companies making the right decisions about packaging their products. This research will identify the relationship between consumer buying process as the main variable of the study and some independent variables like packaging colour, printed information, packaging material, design of wrapper, printed information, brand image, and innovation and practicality that help consumers in their decision buying process. The primary research data will be collected through a structured questionnaire which will be used for analysis purposes. Therefore, the study tries to find out the most important factors that have an impact and influences consumer?s purchase decision.


Keywords: packaging, labeling, branding, Management, Decision Making


Edition: Volume 10 Issue 6, June 2021,


Pages: 800 - 807


How to Cite this Article?

Piyush Thakur, Shivam Agarwal, Amisha Raghuvanshi, Rashmi Sharma, "Role of Packaging in Different Stages of Decision Making", International Journal of Science and Research (IJSR), https://www.ijsr.net/get_abstract.php?paper_id=MR21608180253, Volume 10 Issue 6, June 2021, 800 - 807

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