Customer Relationship Management Practices In Selected Organized Retail Outlets: A Case Study of Indore City
International Journal of Science and Research (IJSR)

International Journal of Science and Research (IJSR)
www.ijsr.net | Open Access | Fully Refereed | Peer Reviewed International Journal

ISSN: 2319-7064

Survey Paper | Mechanical Engineering | India | Volume 2 Issue 4, April 2013

Customer Relationship Management Practices In Selected Organized Retail Outlets: A Case Study of Indore City

Dheeraj Verma, Devendra Singh Verma

Today in the highly competitive market, increasing customer demands retail outlets realize the importance of customer relationship management. The lack of understanding on Customer Relationship Management (CRM) is always a concern among the service providers especially retail outlets, retailers have their own way of managing their relationships with the customers. Under this case study of CRM Practices in Selected organized retail outlets in Indore city discusses about strategies adopted, retail outlets can hold the customer relationship. Understand the contribution of CRM of the retail outlets with respect to its objectives. The aim of this case study finding & identify these issues impact on customer expectations through implemented CRM retail outlets can improve the relationship with customers.

Keywords: Retail outlets, Customer Relationship Management, Customer Expectation, Database

Edition: Volume 2 Issue 4, April 2013

Pages: 358 - 365

Share this Article

How to Cite this Article?

Dheeraj Verma, Devendra Singh Verma, "Customer Relationship Management Practices In Selected Organized Retail Outlets: A Case Study of Indore City", International Journal of Science and Research (IJSR), https://www.ijsr.net/search_index_results_paperid.php?id=IJSRON2013787, Volume 2 Issue 4, April 2013, 358 - 365

135 PDF Views | 104 PDF Downloads

Download Article PDF



Similar Articles with Keyword 'Customer Expectation'

Survey Paper, Mechanical Engineering, India, Volume 2 Issue 4, April 2013

Pages: 358 - 365

Customer Relationship Management Practices In Selected Organized Retail Outlets: A Case Study of Indore City

Dheeraj Verma, Devendra Singh Verma

Share this Article

Research Paper, Mechanical Engineering, India, Volume 6 Issue 6, June 2017

Pages: 2341 - 2347

Improvement in Gear Shift Performance of Manual Transmission System

Nilesh A. Phalke, Dr. V. Singh

Share this Article

Research Paper, Mechanical Engineering, India, Volume 3 Issue 3, March 2014

Pages: 480 - 485

A Service Quality Model Applied On Indian Hotel Industry to Measure the Level of Customer Satisfaction

Chandrashekhar Sharma

Share this Article

Similar Articles with Keyword 'Database'

Research Paper, Mechanical Engineering, India, Volume 3 Issue 8, August 2014

Pages: 1120 - 1126

Expert System for Single Objective Criteria for Selection of Manufacturing Method

Girish R. Naik, Dr. V.A.Raikar, Dr. Poornima G. Naik

Share this Article

Case Studies, Mechanical Engineering, India, Volume 4 Issue 5, May 2015

Pages: 1005 - 1010

Scrap Management in Punching Staion of Sheet Metal Industry

P. Kannan, Gukan Rajaram

Share this Article

Survey Paper, Mechanical Engineering, India, Volume 2 Issue 4, April 2013

Pages: 358 - 365

Customer Relationship Management Practices In Selected Organized Retail Outlets: A Case Study of Indore City

Dheeraj Verma, Devendra Singh Verma

Share this Article

Review Papers, Mechanical Engineering, India, Volume 2 Issue 6, June 2013

Pages: 156 - 159

Digital Human Modeling approach in Ergonomic Evaluations

Viveksheel Rajput, Parveen Kalra, Jaswinder Singh

Share this Article

Research Paper, Mechanical Engineering, India, Volume 5 Issue 12, December 2016

Pages: 218 - 223

Experimental Verification Using Database Model for Power Generation by Gravity Machine

P. G. Ghayal, R. N. Dehankar

Share this Article
Top