ICT Strategy of GrameenPhone (GP) in Bangladesh
International Journal of Science and Research (IJSR)

International Journal of Science and Research (IJSR)
www.ijsr.net | Open Access | Fully Refereed | Peer Reviewed International Journal

ISSN: 2319-7064

Research Paper | Information Technology | Bangladesh | Volume 2 Issue 3, March 2013

ICT Strategy of GrameenPhone (GP) in Bangladesh

Md. Shafiul Alam Chowdhury, Ayesha Jahan, Rokeya Akter Jui, Sadeka Parvin

In todays hyper-competitive global market Information and communication Technology (ICT) has become the key player for small and large organizations. Now companies have started thinking strategically and so developing their ICT architecture and strategies to gain the maximum benefits from their businesses. This report presents a case study that leads to an analysis of ICT strategy in the case company GrameenPhone (GP), the leading telecommunication service operator in Bangladesh; with over twenty-five million mobile subscribers. As a telecommunication service operator GrameenPhone extensively uses ICT in the business. The report presents an analysis of the ICT strategy in GP by first identifying the strategic use of ICT in the business and how ICT helps GP to gain sustainable competitive advantages over its competitors. Apart from that the report also tries to assess the maturity of strategic alignment between the ICT strategy and the business strategy. The report includes the results found from both the interview and the survey conducted to collect the necessary data for a deeper analysis. The analysis is done using several well known methods and frameworks. Finally some possible ICT solutions have been suggested that can be considered by Grameen Phone for its future strategic planning.

Keywords: ICT, Grameen Phone, GP

Edition: Volume 2 Issue 3, March 2013

Pages: 291 - 297

Share this Article

How to Cite this Article?

Md. Shafiul Alam Chowdhury, Ayesha Jahan, Rokeya Akter Jui, Sadeka Parvin, "ICT Strategy of GrameenPhone (GP) in Bangladesh", International Journal of Science and Research (IJSR), https://www.ijsr.net/search_index_results_paperid.php?id=IJSRON2013484, Volume 2 Issue 3, March 2013, 291 - 297

89 PDF Views | 73 PDF Downloads

Download Article PDF



Similar Articles with Keyword 'ICT'

Survey Paper, Information Technology, Ghana, Volume 8 Issue 6, June 2019

Pages: 64 - 69

The Use of Information and Communication Technology (ICT) in Teaching and Learning of Mathematics in Al-Faruq College of Education, Wenchi-Ghana

Abu Sulemana, Yahuza Abdul-Kadir

Share this Article

Research Paper, Information Technology, Afghanistan, Volume 8 Issue 9, September 2019

Pages: 235 - 240

IT Based Land Suitability Modeling for Urban Development Using GIS: A Case Study of Kabul City, Afghanistan

Hazrat Mohammad Wahdaty

Share this Article

Research Paper, Information Technology, Kenya, Volume 9 Issue 10, October 2020

Pages: 502 - 505

Integrated Library Systems and Performance of the Post-Modern Library of Kenyatta University, Kenya

Yvonne Oyaro Opiyo, David Nzuki

Share this Article

Research Paper, Information Technology, Kenya, Volume 3 Issue 11, November 2014

Pages: 995 - 999

A Donor Information Needs Driven Approach to Address Kenya's Declining Blood Donations

Ireri Salome, Waiganjo Peter, Orwa Daniel

Share this Article

Research Paper, Information Technology, United States of America, Volume 9 Issue 7, July 2020

Pages: 946 - 948

Retail Business Operations Transformation by 5G

Dhanesh Thatikonda

Share this Article

Similar Articles with Keyword 'GP'

Research Paper, Information Technology, India, Volume 4 Issue 4, April 2015

Pages: 1076 - 1079

Parallelizing Coherent Rule Mining Algorithm on CUDA

Aditya A. Davale, Shailendra W. Shende

Share this Article

Research Paper, Information Technology, India, Volume 4 Issue 4, April 2015

Pages: 988 - 991

GPU Accelerated Clustering Techniques

Komal D. Nistane, Shailendra W. Shende

Share this Article

Survey Paper, Information Technology, India, Volume 6 Issue 5, May 2017

Pages: 2006 - 2008

Smart City Carpooling Mobile Application Based on Intelligent Route

Prof. S. U. Kadam, Mahesh W. Nimje, Sheetal Kode, Vaibhav Talegaonkar, Anand Sangle

Share this Article

Case Studies, Information Technology, Kenya, Volume 4 Issue 5, May 2015

Pages: 1725 - 1728

Simulation Model for Public Transport Vehicles for Towns: Case of Nakuru Town, Kenya

Idah Vincent, Dr. Karume S. M.

Share this Article

M.Tech / M.E / PhD Thesis, Information Technology, India, Volume 4 Issue 6, June 2015

Pages: 2923 - 2928

Hiding User Privacy in Location Based Services Through Clustering

Nilam V. Khandade, Snehal Nargundi

Share this Article
Top