IT Enable Customer Relationship Management in the Bank Sector
International Journal of Science and Research (IJSR)

International Journal of Science and Research (IJSR)
www.ijsr.net | Open Access | Fully Refereed | Peer Reviewed International Journal

ISSN: 2319-7064

Case Studies | Information Technology | Bangladesh | Volume 2 Issue 3, March 2013

IT Enable Customer Relationship Management in the Bank Sector

Md. Shafiul Alam Chowdhury, Ayesha Jahan, Rokeya Akter Jui, Sadeka Parvin

Today, most organizations are using customer relationship management systems and strategies to gain a better understanding about their customer's needs and expectations. Used in association with data warehousing, data mining, call centers and other intelligence-based applications. The rapid change in information technologies resulted in a rapid and obligatory change in economy. During this change process the profile of the customers changed as well; nowadays the customers have easy access to the world markets and expect various products and services. This development introduced the concept of CRM: one of the essential components in today's marketing. The research is an investigation of the IT over CRM particularly in the banking sector of Bangladesh. Some Hypotheses about CRM in banks are purposed and a survey has been done for testing the validity of those hypotheses. The results of the case study were evaluated to develop a platform that will possibly be used by future researchers or bank administrators to rationalize their customer relationship management. Some suggestions about how to implement customer relationship management successfully in Banks were given before concluding the research based on the research result

Keywords: Information Technology, Customer Relationship Management CRM, Banking

Edition: Volume 2 Issue 3, March 2013

Pages: 279 - 285

Share this Article

How to Cite this Article?

Md. Shafiul Alam Chowdhury, Ayesha Jahan, Rokeya Akter Jui, Sadeka Parvin, "IT Enable Customer Relationship Management in the Bank Sector", International Journal of Science and Research (IJSR), https://www.ijsr.net/search_index_results_paperid.php?id=IJSRON2013483, Volume 2 Issue 3, March 2013, 279 - 285

149 PDF Views | 121 PDF Downloads

Download Article PDF



Similar Articles with Keyword 'Information Technology'

Research Paper, Information Technology, Nigeria, Volume 4 Issue 4, April 2015

Pages: 264 - 267

Nigerian Cashless Banking Policy: A Multi-Aspectual View of Trust Issues Affecting the Adoption of E-Commerce and Other Technology Tools

Abdul-Hamid A.Kaduna; Mu'azu A. A. Kaduna; Hayatu M. Kaduna

Share this Article

Research Paper, Information Technology, Indonesia, Volume 4 Issue 4, April 2015

Pages: 3058 - 3063

The Designing of Measurement Instrument for Information Technology Risk Assessment as a Risk Management Strategy Recommendation at SBUPE Bandung

Yudi Priyadi, Suhardi

Share this Article

Research Paper, Information Technology, Nigeria, Volume 4 Issue 11, November 2015

Pages: 878 - 884

Instructional Design Quality: An Evaluation of Open Education Europa Networks? Open Courses using the First Principles of Instruction

Emeka Joshua Chukwuemeka, Andrew Obida Yoila, Ersun Iscioglu

Share this Article

| Weekly Popularity: ⮙2

Research Paper, Information Technology, India, Volume 4 Issue 12, December 2015

Pages: 1095 - 1100

Impact of ICT on Environment and Green Computing

Harjit Singh

Share this Article

| Weekly Popularity: ⮙3

Review Papers, Information Technology, India, Volume 5 Issue 3, March 2016

Pages: 1915 - 1917

Travel Package Recommendation System: A Literature Review

Himani M. Mishra, Dr. Ms. V. M. Deshmukh

Share this Article

Similar Articles with Keyword 'Customer Relationship Management CRM'

| Weekly Popularity: ⮙1

Review Papers, Information Technology, India, Volume 4 Issue 8, August 2015

Pages: 1255 - 1257

Evolution of Modern Enterprise Resource Planning (ERP) Systems on Technological Background

Nileema B.Patil, Madhuri Samel, Priya Tilak, Dolly Boban

Share this Article

| Weekly Popularity: ⮙3

Case Studies, Information Technology, Bangladesh, Volume 2 Issue 3, March 2013

Pages: 279 - 285

IT Enable Customer Relationship Management in the Bank Sector

Md. Shafiul Alam Chowdhury, Ayesha Jahan, Rokeya Akter Jui, Sadeka Parvin

Share this Article

Similar Articles with Keyword 'Banking'

Research Paper, Information Technology, Nigeria, Volume 4 Issue 4, April 2015

Pages: 264 - 267

Nigerian Cashless Banking Policy: A Multi-Aspectual View of Trust Issues Affecting the Adoption of E-Commerce and Other Technology Tools

Abdul-Hamid A.Kaduna; Mu'azu A. A. Kaduna; Hayatu M. Kaduna

Share this Article

| Weekly Popularity: ⮙3

Research Paper, Information Technology, Kenya, Volume 7 Issue 4, April 2018

Pages: 593 - 598

Intelligent Agents Based Fuzzy Liquidity Management Technique for Mobile Money Transfer

Millicent Murithi, George Okeyo, Michael Kimwele

Share this Article

| Weekly Popularity: ⮙5

Research Paper, Information Technology, Indonesia, Volume 8 Issue 10, October 2019

Pages: 1387 - 1393

Analysis of Factors Affecting the Intention to Use Internet Banking in Indonesia

Brolyn Pratama, Harisno, Abiyyu Fawwaz Kanz

Share this Article

| Weekly Popularity: ⮙2

Review Papers, Information Technology, Malaysia, Volume 4 Issue 5, May 2015

Pages: 1532 - 1536

Cloud Computing: Cloud Adoption in Professional Practice

Nadhirah binti Nazri, Jamaludin Ibrahim

Share this Article

| Weekly Popularity: ⮙6

Survey Paper, Information Technology, India, Volume 3 Issue 6, June 2014

Pages: 1470 - 1473

The Heartbleed Bug: An Open Secure Sockets Layer Vulnerability

Thabiso Peter Mpofu, Noe Elisa, Nicholaus Gati

Share this Article
Top