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Research Paper | Marketing | India | Volume 8 Issue 8, August 2019
Monitoring Technology Acceptance for Banking Consumers in India
Abstract: August 15th 1995 marked a new dawn in Indi's communications history, when Videsh Sanchar Nigam Ltd (VSNL) then a state owned Telecom Company introduced commercial Internet services. Till then Internet connectivity was available to only select few researchers and government officials through the ERNET or NICNET networks. The research approach employed in this study is qualitative which is in line with our purpose of our study. The purpose of this study is to explore the relationship between technology enabled banking processes and its acceptance among Indian Consumers. This is due to the fact that, there is not much information since internet banking is still at its increasing stage. This descriptive as well as empirical research study would therefore provide us with much information and insight so as to get deeper understanding of the issue at stake. It would help us to explore the underlying facts relevant to online banking.
Keywords: Technology Acceptance, Technological Innovations, E-Banking, E-Commerce
Edition: Volume 8 Issue 8, August 2019,
Pages: 1716 - 1720
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