AR Mobile Games Adoption: A Study among University Students in Malaysia
International Journal of Science and Research (IJSR)

International Journal of Science and Research (IJSR)
www.ijsr.net | Open Access | Fully Refereed | Peer Reviewed International Journal

ISSN: 2319-7064


Amazon Sale


Research Paper | Information Technology | Malaysia | Volume 8 Issue 8, August 2019

AR Mobile Games Adoption: A Study among University Students in Malaysia

Hayati Yusof, Mai Farhana Mior Badrul Munir, Zulnurhaini Zolkaply, Brenda ChauKa Yan, Chong Suet Lin, LiewPui Li, Lim Yee Xin, Tan Kai Jian

In the era of mobility, augmented reality (AR) is a familiar name in the gaming industry. The rise of AR mobile games were not without consequences. Accidents were often heard as a result of AR mobile game addictions. These happened on the roads, playing the games while walking and driving. This research is aimed at determining the factors influencing the behavioural intention to adopt AR mobile games among university students in Malaysia. Two models Theory of Planned Behaviour and Information System Success were adopted, combining four independent variables such as attitude, subjective norms, perceived behavioural control and system quality while adding immersion as a new element. Primary data in terms of self-administered and online questionnaires were distributed to six universities. The collected data were then analysed quantitatively using SPSS 20.0 and the outcomes supported all hypotheses. Attitude was the strongest factor to influence the behavioural intention to adopt AR mobile games among university students. This research is a contribution to empirical knowledge. It can also be a guide to game developers in designing a safer game environment while enhancing technology.

Keywords: augmented reality, mobile games, Pokemon Go, Malaysia

Edition: Volume 8 Issue 8, August 2019

Pages: 1129 - 1134

Share this Article

How to Cite this Article?

Hayati Yusof, Mai Farhana Mior Badrul Munir, Zulnurhaini Zolkaply, Brenda ChauKa Yan, Chong Suet Lin, LiewPui Li, Lim Yee Xin, Tan Kai Jian, "AR Mobile Games Adoption: A Study among University Students in Malaysia", International Journal of Science and Research (IJSR), https://www.ijsr.net/search_index_results_paperid.php?id=ART2020462, Volume 8 Issue 8, August 2019, 1129 - 1134

87 PDF Views | 73 PDF Downloads

Download Article PDF


Amazon Sale


Similar Articles with Keyword 'augmented reality'

Review Papers, Information Technology, India, Volume 5 Issue 4, April 2016

Pages: 432 - 434

A Review on Home Automation using Augmented Reality

Pranav Bedekar, Snehal Nargundi

Share this Article

Research Paper, Information Technology, Malaysia, Volume 8 Issue 8, August 2019

Pages: 1129 - 1134

AR Mobile Games Adoption: A Study among University Students in Malaysia

Hayati Yusof, Mai Farhana Mior Badrul Munir, Zulnurhaini Zolkaply, Brenda ChauKa Yan, Chong Suet Lin, LiewPui Li, Lim Yee Xin, Tan Kai Jian

Share this Article

Research Paper, Information Technology, India, Volume 8 Issue 2, February 2019

Pages: 1453 - 1455

Augmented Reality Based Book Visualization Using Marker Based Technique

Bhaskar Kapoor, Eeshaan Raaj Kalra, Deepak Navaria

Share this Article

Similar Articles with Keyword 'Malaysia'

Informative Article, Information Technology, Malaysia, Volume 4 Issue 1, January 2015

Pages: 1817 - 1823

4G Coverage in Malaysia

Nur Faizah Binti Ab Aziz, Noor Azian Mohamad Ali

Share this Article

Research Paper, Information Technology, Iraq, Volume 4 Issue 11, November 2015

Pages: 1736 - 1745

Recommendations to Evaluate and Choose Cloud Services and Deployment Models for e-Business Strategic Use: A Case Study of Malaysian SMEs

Haider N. Hussain

Share this Article

Research Paper, Information Technology, Malaysia, Volume 5 Issue 2, February 2016

Pages: 1898 - 1903

A Systematic Review and Model Development of the Factors that Affect Knowledge Sharing in Educational Institutions

Samera Ali Abdullah, Rosnafisah Bt Sulaiman

Share this Article

Research Paper, Information Technology, Malaysia, Volume 2 Issue 11, November 2013

Pages: 264 - 269

The Effectiveness of Administration and Co-curriculum in Sport to the Involvement of Students in Vocational College in Malaysia

Melati Binti Yaacob, Hairul Nurasyikin Binti Haron

Share this Article

Research Paper, Information Technology, Malaysia, Volume 5 Issue 12, December 2016

Pages: 325 - 329

Critical Infrastructure Protection of ICT in Muslim World

Sami Mohammed Abdulrahman Ali, Muhammad Abdu, Jamaludin Bin Ibrahim

Share this Article
Top