The Utilization of Social Media as a Main Business Platform in a Small Developing Country: A Case Study of SMEs in Brunei Darussalam
International Journal of Science and Research (IJSR)

International Journal of Science and Research (IJSR)
www.ijsr.net | Most Trusted Research Journal Since Year 2012

ISSN: 2319-7064



Research Paper | Business Management | Brunei | Volume 9 Issue 2, February 2020

The Utilization of Social Media as a Main Business Platform in a Small Developing Country: A Case Study of SMEs in Brunei Darussalam

Dayangku Alizatul Nur Intan Pengiran Haji Ali

With the emergence of the Internet has changed the way companies conduct their business operations especially in this digital era where businesses need to cope with the digital advancement in order to stay competitive and survive in the marketplace. The increasing number of social media usage has attracted enterprises to use this platform including small and medium enterprises (SMEs). Small and medium enterprises (SMEs) have been increasingly use social media as a way to conduct their business. The purpose of this research study is to examine the benefits of using social media to SMEs in Brunei Darussalam. The research was based on quantitative method where online survey were distributed through social media platforms. The findings found that SMEs use social media platform as a way to engage and communicate with customers and utilize the platform to do their marketing strategy and be able to reach a wider audience.

Keywords: Social media, Small and Medium Enterprises SMEs, Brunei Darussalam, Marketing

Edition: Volume 9 Issue 2, February 2020

Pages: 242 - 249

Share this Article

How to Cite this Article?

Dayangku Alizatul Nur Intan Pengiran Haji Ali, "The Utilization of Social Media as a Main Business Platform in a Small Developing Country: A Case Study of SMEs in Brunei Darussalam", International Journal of Science and Research (IJSR), https://www.ijsr.net/search_index_results_paperid.php?id=ART20204565, Volume 9 Issue 2, February 2020, 242 - 249

79 PDF Views | 77 PDF Downloads

Download Article PDF



Similar Articles with Keyword 'Social media'

Research Paper, Business Management, Indonesia, Volume 8 Issue 12, December 2019

Pages: 1655 - 1659

The Effects of Advertising Awareness on Social Media towards Brand Equity of Telkom University

Muhammad Naufal Rizkia, Erni Martini

Share this Article

Research Paper, Business Management, Somalia, Volume 8 Issue 1, January 2019

Pages: 2061 - 2062

The Effect of Customer Relationship Management and Organizational Performance in Mogadishu Somalia

Mohamed Dahir Mohamud

Share this Article

Research Paper, Business Management, Indonesia, Volume 7 Issue 6, June 2018

Pages: 1457 - 1462

Digital Marketing Strategy for a Non-Profit Cause in a Website Platform Case Study: Chatsehat.Com

Aditya Pradita, Yulianto Suharto

Share this Article

Research Paper, Business Management, Indonesia, Volume 8 Issue 7, July 2019

Pages: 1818 - 1822

Analysis of Product Quality, Social Media Advertising and Brand Image toward Purchase Decision of Motorcycle

Yoan Ariesta

Share this Article

Research Paper, Business Management, Indonesia, Volume 7 Issue 5, May 2018

Pages: 704 - 709

Analysis of Country of Origin, Brand Image, Marketing Mix, and Purchase Intention of Indonesia Local Bag

Dewi Annisa Puspita, Lilik Noor Yuliati, Diah Krisnatuti

Share this Article

Similar Articles with Keyword 'Marketing'

Research Paper, Business Management, China, Volume 9 Issue 7, July 2020

Pages: 1508 - 1515

E-commerce and Market Expansion: A Case Study on Zimbabwe Safari Tourism

Meng Qi, Vimbai Victoria Gono

Share this Article

Dissertation Chapters, Business Management, Kenya, Volume 9 Issue 6, June 2020

Pages: 1696 - 1704

Effects of Marketing Skills on Performance of Youth Environmental Projects; A Case of Solid Waste Management Projects in Nairobi County, Kenya

Nderitu B. Wanjiru, Dorothy Ndunge Kyalo, Dr. Angeline Sabina Mulwa, Dr. John Mbugua

Share this Article

Research Paper, Business Management, Indonesia, Volume 6 Issue 10, October 2017

Pages: 1650 - 1655

Marketing Strategy on Personal Loans Top Up Using Survival Analysis: Case Indonesian Bank

Andrie Agustino, Ujang Sumarwan, Bagus Sartono

Share this Article

Research Paper, Business Management, India, Volume 2 Issue 2, February 2013

Pages: 213 - 217

A Study on Emotional Brand Loyalty towards Consumer Health Drinks

T.Kalakumari, M.Sekar

Share this Article

Research Paper, Business Management, Georgia, Volume 6 Issue 11, November 2017

Pages: 2246 - 2250

Trend Analyses of Georgian Wine Business

Olga Pachulia

Share this Article
Top