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Research Paper | Management | India | Volume 9 Issue 2, February 2020

Factors Affecting Students Attitude towards Online Shopping

Dr. M. Ganesan ^[2]

Abstract: E-commerce is the purchase and sale of goods and/or services via electronic channels like the internet. It is generally understood as the simple activity of buying and selling products and services through the internet. In fact, a few organizations, especially in retail industries, have developed an additional online sales channel as well as leveraged on online advertising and online trading platforms like eBay and Amazon, to attract buyers and sellers. The population selected for the research is Sivaganga District of Tamil Nadu, the sample size selected for this research is 100 and we have used convenient sampling method. The research has also found that there are some other factors which influence online shoppers including, less price, discount, feedback from previous customers and quality of product. For the second research question i. e. who are online shoppers in term of demography: the correlation results for the age and attitudes towards online shopping has showed that elderly people are not so keen to shop online. Whereas for education it is concluded that higher education makes online shopping less attractive, for the income the correlation results are so weak hence we could not conclude anything out of it. It is expected that this study will not only help retailers in India specially Tamil Nadu to devise successful strategies for online shoppers but it will also provide a base for similar studies in the felid of students attitudes towards online shopping.

Keywords: Online Shopping, Attitude, Factors, Business–to-Business, Business-to-Consumer

Edition: Volume 9 Issue 2, February 2020,

Pages: 710 - 712

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