A Measurement Tool to the Antecedents and Consequences of Trust in Online Travel Services
International Journal of Science and Research (IJSR)

International Journal of Science and Research (IJSR)
www.ijsr.net | Open Access | Fully Refereed | Peer Reviewed International Journal

ISSN: 2319-7064

Research Paper | Business Management | Indonesia | Volume 9 Issue 1, January 2020

A Measurement Tool to the Antecedents and Consequences of Trust in Online Travel Services

Arlinda Meidina Shabila, Indrawati

The phenomenon of startup unicorn in Indonesia is developing rapidly. The title of unicorn is given to the startup that have a valuation of US $1 Billion. One of five companies entitled as unicorn in Indonesia is came from an online travel services company, namely ABC Company that has valuation approximately US $2 Billion. The development of digital marketing has brought that ABC online travel services company to become one of Indonesias startups unicorn. The effects of customers toward the digital marketing that has been done by the online travel services company need to be understand in the purpose of predicting their loyalty to the ABC online travel services company. The antecedents and consequences of trust model by Filieri et al. (2015) is seen as the proper basis for this research. A modification in the proposed model was made to fulfil the objectives of this research by adding the loyalty dimensions which are referral, repurchase intention and reject other and the factors used are information quality, perceived website quality, user satisfaction with previous experiences and perceived website trust. The pilot test was conducted on 30 respondents to prove the validity and reliability of the model. Results show that 7 constructs and 35 items considered to be valid and reliable in the test. For that reason, the measurement tool is qualified to be used in further study.

Keywords: Unicorn, digital marketing, the antecedents and consequences of trust, loyalty

Edition: Volume 9 Issue 1, January 2020

Pages: 1596 - 1599

Share this Article

How to Cite this Article?

Arlinda Meidina Shabila, Indrawati, "A Measurement Tool to the Antecedents and Consequences of Trust in Online Travel Services", International Journal of Science and Research (IJSR), https://www.ijsr.net/search_index_results_paperid.php?id=ART20204430, Volume 9 Issue 1, January 2020, 1596 - 1599

108 PDF Views | 84 PDF Downloads

Download Article PDF



Similar Articles with Keyword 'Unicorn'

Research Paper, Business Management, Indonesia, Volume 7 Issue 2, February 2018

Pages: 1497 - 1501

The Performance after Foreign Venture Capital Firm Investment on Start-Up Business in Indonesia- Case Study: Tokopedia

Lawrence Benedictus, Brady Rikumahu

Share this Article

Research Paper, Business Management, Indonesia, Volume 9 Issue 1, January 2020

Pages: 1596 - 1599

A Measurement Tool to the Antecedents and Consequences of Trust in Online Travel Services

Arlinda Meidina Shabila, Indrawati

Share this Article

Similar Articles with Keyword 'digital marketing'

Research Paper, Business Management, Indonesia, Volume 9 Issue 1, January 2020

Pages: 1596 - 1599

A Measurement Tool to the Antecedents and Consequences of Trust in Online Travel Services

Arlinda Meidina Shabila, Indrawati

Share this Article

Research Paper, Business Management, Indonesia, Volume 7 Issue 6, June 2018

Pages: 1457 - 1462

Digital Marketing Strategy for a Non-Profit Cause in a Website Platform Case Study: Chatsehat.Com

Aditya Pradita, Yulianto Suharto

Share this Article

Research Paper, Business Management, India, Volume 7 Issue 6, June 2018

Pages: 1269 - 1271

Cyber Threats through Various Digital Marketing Techniques in India

Nandan R. Naresh

Share this Article

Survey Paper, Business Management, India, Volume 8 Issue 1, January 2019

Pages: 611 - 615

A Study on Effectiveness of Social Media and Digital Marketing among Customers in Pathanamthitta District

Anjali Jacob

Share this Article

Similar Articles with Keyword 'loyalty'

Research Paper, Business Management, Somalia, Volume 8 Issue 1, January 2019

Pages: 2175 - 2178

The Role of Employee Benefits on Organizational Productivity in Som Selected Companies in Mogadisho - Somalia

Abdikarim Mire Hassan Ga'al

Share this Article

Research Paper, Business Management, Ethiopia, Volume 7 Issue 4, April 2018

Pages: 694 - 701

The Relationship between Brand Equity and Customers' Attitude towards Brand Extension for High Involvement Consumer Products

Lamesgin Ayele Tizazu

Share this Article

Research Paper, Business Management, Indonesia, Volume 6 Issue 6, June 2017

Pages: 1156 - 1159

The Effect of Service Quality toward Satisfaction, Trust and Loyalty in Bank Jabar Banten Bogor Branch

Dena Graharnadi, Budi Suharjo, Netti Tinaprila

Share this Article

Research Paper, Business Management, Indonesia, Volume 6 Issue 7, July 2017

Pages: 1924 - 1930

The Influence of Customer Commitment and Loyalty Program on Customer Advocacy Behavior in B2B Product

Bariky Robby, Lilik Noor Yuliati, Megawati Simanjuntak

Share this Article

Research Paper, Business Management, India, Volume 2 Issue 2, February 2013

Pages: 213 - 217

A Study on Emotional Brand Loyalty towards Consumer Health Drinks

T.Kalakumari, M.Sekar

Share this Article
Top