The Influence of Attitude, Subjective Norm, and Perceived Behavioral Control on Purchase Interest and Behavior of Halal Food Product with Halal Awareness as Moderated Variable
International Journal of Science and Research (IJSR)

International Journal of Science and Research (IJSR)
www.ijsr.net | Open Access | Fully Refereed | Peer Reviewed International Journal

ISSN: 2319-7064

Research Paper | Marketing | Indonesia | Volume 8 Issue 11, November 2019

The Influence of Attitude, Subjective Norm, and Perceived Behavioral Control on Purchase Interest and Behavior of Halal Food Product with Halal Awareness as Moderated Variable

Rizki Trio Vernanda, Anas Hidayat, Binarin Tirto Andika

The purpose of this research is to analyze the influence of attitude, subjective norms and perceived behavioral control on purchase interest and behavior of halal products. Beside that, this research analyzed the halal awareness in moderating the relationship of purchase interest and purchase behavior halal products. In this research, the population were all college students in Yogyakarta. The sample was 250 students. It was collected using Google form. The analysis of the data used PLS method. The results of this research proved that attitude, subjective norm and perceived behavioral control had positive influence on purchase interest of halal food products, purchase interest had positive influence on purchase behavior toward halal food product and halal awareness moderated positive influence of purchase interest and purchase behavior of halal food products.

Keywords: Attitude, subjective norm, perceived behavioral control, purchase interest, purchase behavior, halal awareness

Edition: Volume 8 Issue 11, November 2019

Pages: 1969 - 1976

Share this Article

How to Cite this Article?

Rizki Trio Vernanda, Anas Hidayat, Binarin Tirto Andika, "The Influence of Attitude, Subjective Norm, and Perceived Behavioral Control on Purchase Interest and Behavior of Halal Food Product with Halal Awareness as Moderated Variable", International Journal of Science and Research (IJSR), https://www.ijsr.net/search_index_results_paperid.php?id=ART20203112, Volume 8 Issue 11, November 2019, 1969 - 1976

94 PDF Views | 68 PDF Downloads

Download Article PDF



Similar Articles with Keyword 'Attitude'

Research Paper, Marketing, Bangladesh, Volume 9 Issue 10, October 2020

Pages: 912 - 918

Factors Influencing Young Consumers Purchase Intention towards Biodegrable Clothing in Bangladesh

Ikra Binte Islam, Tahera Sultana

Share this Article

Research Paper, Marketing, India, Volume 9 Issue 9, September 2020

Pages: 1140 - 1147

The Impact of Internal Market Orientation on Service Quality

Dr. Teena Mishra

Share this Article

Research Paper, Marketing, Morocco, Volume 9 Issue 7, July 2020

Pages: 1414 - 1419

Consumer Attitude and Purchase Behavior: The Effect of Green Advertising and Links Review

Salwa Mkik, Marouane Mkik

Share this Article

Research Paper, Marketing, Indonesia, Volume 8 Issue 11, November 2019

Pages: 1969 - 1976

The Influence of Attitude, Subjective Norm, and Perceived Behavioral Control on Purchase Interest and Behavior of Halal Food Product with Halal Awareness as Moderated Variable

Rizki Trio Vernanda, Anas Hidayat, Binarin Tirto Andika

Share this Article

Similar Articles with Keyword 'subjective norm'

Research Paper, Marketing, Bangladesh, Volume 9 Issue 10, October 2020

Pages: 912 - 918

Factors Influencing Young Consumers Purchase Intention towards Biodegrable Clothing in Bangladesh

Ikra Binte Islam, Tahera Sultana

Share this Article

Research Paper, Marketing, Indonesia, Volume 8 Issue 11, November 2019

Pages: 1969 - 1976

The Influence of Attitude, Subjective Norm, and Perceived Behavioral Control on Purchase Interest and Behavior of Halal Food Product with Halal Awareness as Moderated Variable

Rizki Trio Vernanda, Anas Hidayat, Binarin Tirto Andika

Share this Article

Similar Articles with Keyword 'perceived behavioral control'

Research Paper, Marketing, Bangladesh, Volume 9 Issue 10, October 2020

Pages: 912 - 918

Factors Influencing Young Consumers Purchase Intention towards Biodegrable Clothing in Bangladesh

Ikra Binte Islam, Tahera Sultana

Share this Article

Research Paper, Marketing, Indonesia, Volume 8 Issue 11, November 2019

Pages: 1969 - 1976

The Influence of Attitude, Subjective Norm, and Perceived Behavioral Control on Purchase Interest and Behavior of Halal Food Product with Halal Awareness as Moderated Variable

Rizki Trio Vernanda, Anas Hidayat, Binarin Tirto Andika

Share this Article

Similar Articles with Keyword 'purchase behavior'

Research Paper, Marketing, Morocco, Volume 9 Issue 7, July 2020

Pages: 1414 - 1419

Consumer Attitude and Purchase Behavior: The Effect of Green Advertising and Links Review

Salwa Mkik, Marouane Mkik

Share this Article

Research Paper, Marketing, Indonesia, Volume 8 Issue 11, November 2019

Pages: 1969 - 1976

The Influence of Attitude, Subjective Norm, and Perceived Behavioral Control on Purchase Interest and Behavior of Halal Food Product with Halal Awareness as Moderated Variable

Rizki Trio Vernanda, Anas Hidayat, Binarin Tirto Andika

Share this Article
Top