Impact of Behavioural Factors on Investment Decisions Making
International Journal of Science and Research (IJSR)

International Journal of Science and Research (IJSR)
www.ijsr.net | Open Access | Fully Refereed | Peer Reviewed International Journal

ISSN: 2319-7064



Research Paper | Finance | India | Volume 8 Issue 12, December 2019

Impact of Behavioural Factors on Investment Decisions Making

Akshara Chadha, Cheril Mehta, Dikshant Lal, Alaknanda Lonare

In todays dynamically evolving world, which is driven by the fast-paced economies of the leading countries, every individual is investing with an aim for wealth maximization. This phenomenon has in turn driven the growth rate of the stock markets and has led to formation of a fertile ground for varied researchers, in an attempt to analyse and understand investor decisions. This study aims at identifying the various factors that help estimate the investor sentiments. It attempts to understand the significance of demographic factors of population such as gender, age, education, occupation, income, savings and family size over the several elements of investment decisions like priorities to characteristics of investments, period of investments, reach of information source, frequency of investments and analytical abilities. To achieve the said objective, survey was conducted to understand the behavioural aspects of an individual when investing and in turn develop prediction models that can help the companies in this sector predict what type of investor their customer is and their aggression level. This research gains significance as the consumer demands are increasing exponentially and in order to customize their offering for customers the companies need to analyse and segment them. Based on the said segmentation, companies can plan, develop and ensure that the customer requirements are adhered with. This study aims to achieve the said goal.

Keywords: Behavioural Finance, Individual investors, Financial Ratios, Investment Decision Making, Investor Behaviour

Edition: Volume 8 Issue 12, December 2019

Pages: 877 - 885

Share this Article

How to Cite this Article?

Akshara Chadha, Cheril Mehta, Dikshant Lal, Alaknanda Lonare, "Impact of Behavioural Factors on Investment Decisions Making", International Journal of Science and Research (IJSR), https://www.ijsr.net/search_index_results_paperid.php?id=ART20202532, Volume 8 Issue 12, December 2019, 877 - 885

102 PDF Views | 79 PDF Downloads

Download Article PDF



Similar Articles with Keyword 'Individual investors'

Survey Paper, Finance, Vietnam, Volume 9 Issue 5, May 2020

Pages: 755 - 761

Determinants of the Risk Tolerance of the Vietnamese Individual Investors

Lam Thien Quy, Pham Thi Hong Van

Share this Article

Research Paper, Finance, India, Volume 8 Issue 12, December 2019

Pages: 877 - 885

Impact of Behavioural Factors on Investment Decisions Making

Akshara Chadha, Cheril Mehta, Dikshant Lal, Alaknanda Lonare

Share this Article

Similar Articles with Keyword 'Financial Ratios'

Comparative Studies, Finance, Indonesia, Volume 8 Issue 10, October 2019

Pages: 1481 - 1486

Comparison Analysis Financial Performance of Go Public Regional Development Bank Areas with Non Go Public Regional Development Bank (Case Study on PT Bank Pembangunan Daerah Jawa Barat and Banten, Tbk. and PT Bank Pembangunan Daerah DKI Jakarta Period 2011-2016)

Nurbani, Dr. Untara

Share this Article

Research Paper, Finance, India, Volume 8 Issue 12, December 2019

Pages: 877 - 885

Impact of Behavioural Factors on Investment Decisions Making

Akshara Chadha, Cheril Mehta, Dikshant Lal, Alaknanda Lonare

Share this Article

Research Paper, Finance, India, Volume 7 Issue 8, August 2018

Pages: 418 - 426

Financial Analysis of Pharmaceutical Companies in India

Akanksha Puwar; Kashish Jalan; Ashim Garg

Share this Article
Top