International Journal of Science and Research (IJSR)

International Journal of Science and Research (IJSR)
www.ijsr.net | Most Trusted Research Journal Since Year 2012

ISSN: 2319-7064

Research Paper | Education Management | Indonesia | Volume 9 Issue 2, February 2020

Strategic Planning to the Competitive University: A Case Study at Islamic Muhammadiyah University of East Kalimantan

Anik Puji Rahayu, Lambang Subagiyo

Strategic planning with SWOT analysis to do achievement the competitive university. Internal factors are strenghts and weaknesses and eksternal factors are opportunity and threats. Research approach is qualitative type case study, at Islamic Muhammadiyah University of East Borneo. Data collecting with in dept interview, participation observation and documentation. Analysis data with analysis SWOT (Strenghts, Weakness, opportunities, threats), internal and eksternal evaluation factors (IFE and EFE). The research of result can do that 12 strategic planning to the competitive university are promotion brand image, internal and eksternal quality assurance, leaderships credibilities, responsif to regulation, innovation quality, quality input, proses and outcome, human investation, accreditation legality, infrastruktur investation, character personal building and university organization, all lini empowerment and developing research.

Keywords: Strategic Planning, IFE and EFE, Analysis SWOT

Edition: Volume 9 Issue 2, February 2020

Pages: 929 - 933


How to Cite this Article?

Anik Puji Rahayu, Lambang Subagiyo, "Strategic Planning to the Competitive University: A Case Study at Islamic Muhammadiyah University of East Kalimantan", International Journal of Science and Research (IJSR), https://www.ijsr.net/search_index_results_paperid.php?id=ART20201346, Volume 9 Issue 2, February 2020, 929 - 933

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