Quality Service a Prerequisite for CRM: A Study of Indian Corporate Healthcare Environment
International Journal of Science and Research (IJSR)

International Journal of Science and Research (IJSR)
www.ijsr.net | Open Access | Fully Refereed | Peer Reviewed International Journal

ISSN: 2319-7064



Downloads: 122

Informative Article | Management | India | Volume 8 Issue 9, September 2019

Quality Service a Prerequisite for CRM: A Study of Indian Corporate Healthcare Environment

Smita Poi

In today's hyper competitive environment the success of any organization lies in it's positioning capacity through exploration and utilization of critical business edge of the relevant times. Customer Relationship Management is that sword which can catapult any organization to its maximum potential and the quality of service is its cutting edge. CRM has the potential to revolutionize the healthcare market which will drive service line volumes and ultimately revenue. Quality is the lifeblood of any service organization seeking lifetime patronage, world class edge and increased profitability. Delivering quality service means meeting or exceeding the expectations of the customer and delighting them. Gone are the days of charitable service provided by hospitals, the prevailing environment of healthcare business seek mindful planning, integration and execution of customer oriented way of doing business by strategically sewing together the needs of the customer with the resources and abilities of the organization. Digital era calls for an uncompromising attitude for quality first time every time. Customers are no longer willing to alibi, if vanquished they will leave and will leave with a bang on social media enough to cause a catastrophe. Therefore, delivering superior service quality is the prerequisite for any Customer relationship strategy. It is like the heart of CRM, the philosophy which must radiate throughout the organization.

Keywords: Customer relationship management, quality service, service strateggy, healthcare

Edition: Volume 8 Issue 9, September 2019

Pages: 810 - 813

Share this Article

How to Cite this Article?

Smita Poi, "Quality Service a Prerequisite for CRM: A Study of Indian Corporate Healthcare Environment", International Journal of Science and Research (IJSR), https://www.ijsr.net/search_index_results_paperid.php?id=ART20201152, Volume 8 Issue 9, September 2019, 810 - 813

Enter Your Email Address




Similar Articles with Keyword 'Customer relationship management'

Downloads: 113

Review Papers, Management, Tunisia, Volume 3 Issue 5, May 2014

Pages: 932 - 934

The Use of Internet and the Emergence of Consumer Co-Creator

RegaiegEssafi Raida, BouslamaNji

Share this Article

Downloads: 128

Research Paper, Management, India, Volume 6 Issue 11, November 2017

Pages: 1497 - 1503

Role of Pre-Sales in Understanding Consumer Behaviour for SaaS Product

Polimati Naveen Prasad

Share this Article

Similar Articles with Keyword 'quality service'

Downloads: 129

Research Paper, Management, Kenya, Volume 3 Issue 6, June 2014

Pages: 94 - 98

The Effect of MFI credit on Revenue of SMEs; Survey of Small Medium Enterprises in Nakuru Town

Michael Kuria Mbogo

Share this Article

Downloads: 129

Survey Paper, Management, Nigeria, Volume 4 Issue 10, October 2015

Pages: 1265 - 1273

Social Marketing and Nigerian Public Sector Reforms: An Empirical Study

Achor Princewell N, Nwachukwu Chima P, Nkwocha Charles Azubuike

Share this Article

Similar Articles with Keyword 'healthcare'

Downloads: 102

Research Paper, Management, Ethiopia, Volume 9 Issue 8, August 2020

Pages: 1169 - 1175

Effectiveness of Medication Management Process Using FMEA Approach-Arba Minch Government General Hospital-Ethiopia

Krishnasamy Srinivasan, Balaji Raju, Getasew Yaregal Desalew

Share this Article

Downloads: 105

Research Paper, Management, India, Volume 5 Issue 9, September 2016

Pages: 1449 - 1453

The Incidence of Needle Stick Injuries among Health Care Workers and its Economic Impact on a Tertiary Care Hospital in Kerala

Omkar More, Dr. Sudha Pathak

Share this Article

Similar Articles with Keyword 'Customer'

Downloads: 229

Research Paper, Management, Sierra Leone, Volume 9 Issue 3, March 2020

Pages: 102 - 106

The Significance of Auditing in Project Management

Crispin George

Share this Article

Downloads: 0

Research Paper, Management, India, Volume 9 Issue 11, November 2020

Pages: 1577 - 1581

Global Challenges and Opportunities Post Pandemic

Rebecca F. D'souza

Share this Article

Similar Articles with Keyword 'relationship'

Downloads: 136

Research Paper, Management, Mexico, Volume 4 Issue 11, November 2015

Pages: 635 - 644

Empirical Study of the Top Management, their Skills and Abilities Case: Firms in Cuernavaca, Morelos. Mexico

Augusto Renato Perez Mayo PhD, Jose Alberto Hernandez Aguilar PhD, Luz Stella Vallejo Trujillo PhD

Share this Article

Downloads: 229

Research Paper, Management, Sierra Leone, Volume 9 Issue 3, March 2020

Pages: 102 - 106

The Significance of Auditing in Project Management

Crispin George

Share this Article

Similar Articles with Keyword 'management'

Downloads: 147 | Weekly Hits: ⮙1 | Monthly Hits: ⮙1

Research Paper, Management, Sierra Leone, Volume 9 Issue 2, February 2020

Pages: 973 - 978

The Essence of Risk Identification in Project Risk Management: An Overview

Crispin George

Share this Article

Downloads: 148

Research Paper, Management, India, Volume 6 Issue 7, July 2017

Pages: 163 - 167

Managing Cost Uncertainty in Production Using Genetic Algorithm

Dr. Niju. P. Joseph, Redha Jasim Shaker

Share this Article

Similar Articles with Keyword 'quality'

Downloads: 132 | Monthly Hits: ⮙2

Research Paper, Management, Sierra Leone, Volume 9 Issue 2, February 2020

Pages: 1553 - 1557

How Organizational Structures Affect Project Outcomes

Crispin George

Share this Article

Downloads: 140

Research Paper, Management, Morocco, Volume 6 Issue 8, August 2017

Pages: 1431 - 1444

Credit Risk Assessment: The Structural Approach (MERTON Model) Applied to the Moroccan Banking Sector

Ezouine Driss

Share this Article

Similar Articles with Keyword 'service'

Downloads: 1 | Monthly Hits: ⮙1

Research Paper, Management, India, Volume 10 Issue 7, July 2021

Pages: 91 - 94

The Perfect Order Index and Ways to Improve Using Technology

Sathvik K R, Suma B

Share this Article

Downloads: 1 | Monthly Hits: ⮙1

Research Paper, Management, Indonesia, Volume 10 Issue 7, July 2021

Pages: 147 - 157

Performance Assessment Using OKR (Objective & Key Results) Method in PT ABCD

Fiksa Atlita Natanugraha

Share this Article



Top