International Journal of Science and Research (IJSR)

International Journal of Science and Research (IJSR)
www.ijsr.net | Most Trusted Research Journal Since Year 2012

ISSN: 2319-7064

Research Paper | Marketing | India | Volume 8 Issue 10, October 2019

A Study on Consumer Perception towards Social Media Advertising with Special Reference to Coimbatore City

Dr. M. Thirumagal Vijaya

Social media is changing the way information is communicated to and from people around the world. The rapid use of social media such as blogs and other social networking sites and media-sharing technology is changing the way firms response to consumers needs and wants and changing the way they response to their competitors. Marketers now have the opportunity to engage in boarder and more innovative forms of online mass media communications by using the social media marketing tools. Social networking programs group individuals by interest, hometowns, employees, schools and other commonalities. Social networking is also significant target for marketers seeking to engage users.

Keywords: Consumer, Social Media Advertising, Indian consumers perception

Edition: Volume 8 Issue 10, October 2019

Pages: 325 - 328


How to Cite this Article?

Dr. M. Thirumagal Vijaya, "A Study on Consumer Perception towards Social Media Advertising with Special Reference to Coimbatore City", International Journal of Science and Research (IJSR), https://www.ijsr.net/search_index_results_paperid.php?id=ART20201055, Volume 8 Issue 10, October 2019, 325 - 328

79 PDF Views | 52 PDF Downloads

Download Article PDF



Similar Articles with Keyword 'Consumer'

Research Paper, Marketing, Indonesia, Volume 8 Issue 12, December 2019

Pages: 1836 - 1839

The Use of Brand Image to Increase the Desire Consumers to Buy Products

Yohan Cahyo Wibowo, Ida Bagus Raka Suardana

Share this article

Research Paper, Marketing, Indonesia, Volume 8 Issue 9, September 2019

Pages: 1759 - 1762

The Analysis of Customer Continuance Intention towards Go-Food Service using UTAUT2 Model

Raditio Prima Laksono, Indrawati Dra

Share this article

Research Paper, Marketing, Nigeria, Volume 9 Issue 4, April 2020

Pages: 1186 - 1190

Scientific Inquiry: The Philosophical, Methodological and Theoretical Debates to the Study of Digital Marketing

Ikaba Yirakpoa Victoria PhD, Wali Kemkamma

Share this article

Research Paper, Marketing, Congo, Volume 9 Issue 2, February 2020

Pages: 1183 - 1190

Impact of Service Innovation on Performance of Mobile Money: M-PESA, Case of Vodacom D.R. Congo

Besa Mwila Christian, Muzinga Tchanga Charles, Pungu Tshimwanga Matthieu

Share this article

Research Paper, Marketing, India, Volume 8 Issue 8, August 2019

Pages: 1716 - 1720

Monitoring Technology Acceptance for Banking Consumers in India

Dr. Amit Kumar Singh

Share this article

Top