A Study on Consumer Perception towards Social Media Advertising with Special Reference to Coimbatore City
International Journal of Science and Research (IJSR)

International Journal of Science and Research (IJSR)
www.ijsr.net | Most Trusted Research Journal Since Year 2012

ISSN: 2319-7064



Research Paper | Marketing | India | Volume 8 Issue 10, October 2019

A Study on Consumer Perception towards Social Media Advertising with Special Reference to Coimbatore City

Dr. M. Thirumagal Vijaya

Social media is changing the way information is communicated to and from people around the world. The rapid use of social media such as blogs and other social networking sites and media-sharing technology is changing the way firms response to consumers needs and wants and changing the way they response to their competitors. Marketers now have the opportunity to engage in boarder and more innovative forms of online mass media communications by using the social media marketing tools. Social networking programs group individuals by interest, hometowns, employees, schools and other commonalities. Social networking is also significant target for marketers seeking to engage users.

Keywords: Consumer, Social Media Advertising, Indian consumers perception

Edition: Volume 8 Issue 10, October 2019

Pages: 325 - 328

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How to Cite this Article?

Dr. M. Thirumagal Vijaya, "A Study on Consumer Perception towards Social Media Advertising with Special Reference to Coimbatore City", International Journal of Science and Research (IJSR), https://www.ijsr.net/search_index_results_paperid.php?id=ART20201055, Volume 8 Issue 10, October 2019, 325 - 328

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