International Journal of Science and Research (IJSR)

International Journal of Science and Research (IJSR)
Open Access | Fully Refereed | Peer Reviewed

ISSN: 2319-7064




Downloads: 116

Research Paper | Agriculture | Indonesia | Volume 7 Issue 9, September 2018


Effectiveness of One Stop Entertainment, Learning and Shopping Marketing Concepts on Visitors Satisfaction Agrotourism in South Sulawesi (Case Study: Wisata Kebun, Gowa)

Aqsyah Anggraini, Rahim Darma, Ahmad Ramadhan Siregar


Abstract: The aims of this reseacrh (1) describe what is one stop entertainment, learning and shopping marketing concepts that is applied by the agrotourism Wisata Kebun, Gowa through facilities, activities, until infrastructure, (2) Knowing the effect of the effectiveness of the application of the one stop entertainment, learning and shopping marketing concept variables on visitor satisfaction in Wisata Kebun, Gowa, and (3) Knowing the level of visitor satisfaction value on the one stop entertainment, learning and shopping marketing concept variables that have been available in Agrotourism Wisata Kebun, Gowa. This research used a quantitative approach, implemented in Poros Malino, Gowa Regency. Location was determination purposively. The research was conducted from March to July 2018. Respondents were selected visitors using incidental sample method with Slovin formula as many as 150 visitors. Primary data in this study were obtained from questionnaires and interviews with visitors, while secondary data was obtained from the Wisata Kebuns manager, Gowa. The data analysis used is multiple linear regression analysis and CSI (Customer Satisfaction Index). The results showed that the one stop entertainment, learning and shopping marketing concepts in Wisata Kebun, Gowa still focused on entertainment while learning and shopping were still not maximized in its application. The effectiveness of the application one stop entertainment, learning and shopping marketing concept has a significant effect of 0.05 on visitor satisfaction. The value of visitor satisfaction on the variable one stop entertainment, learning and shopping marketing concepts was at intervals 0.51-0.65, which means visitors or tourists feel quite satisfied with the performance that has been done and provided by the Wisata Kebun, Gowa


Keywords: One stop entertainment learning and shopping marketing concept, visitor satisfaction, agrotourism, multiple linear regression, CSI


Edition: Volume 7 Issue 9, September 2018,


Pages: 243 - 247


How to Cite this Article?

Aqsyah Anggraini, Rahim Darma, Ahmad Ramadhan Siregar, "Effectiveness of One Stop Entertainment, Learning and Shopping Marketing Concepts on Visitors Satisfaction Agrotourism in South Sulawesi (Case Study: Wisata Kebun, Gowa)", International Journal of Science and Research (IJSR), https://www.ijsr.net/get_abstract.php?paper_id=ART2019967, Volume 7 Issue 9, September 2018, 243 - 247

How to Share this Article?

Enter Your Email Address


Similar Articles with Keyword 'multiple linear regression'

Downloads: 115

Research Paper, Agriculture, China, Volume 7 Issue 6, June 2018

Pages: 1308 - 1314

Assessment of Factors Affecting Farmers? Cooperatives Development: A Case of Zanzibar-Tanzania

Mbarouk.J Ali, Ge Wenguang, Chang Jinhua, Kai Guo

Share this Article

Downloads: 135

Research Paper, Agriculture, Ethiopia, Volume 8 Issue 9, September 2019

Pages: 701 - 709

Value Chain Analysis of Coffee: The Case of Amaro Woreda in Southern Ethiopia

Zemach Lemecha

Share this Article

Similar Articles with Keyword 'One'

Downloads: 1

Research Paper, Agriculture, Sierra Leone, Volume 10 Issue 6, June 2021

Pages: 1472 - 1478

Okra Varietal Response under Soil Amended with Different Rates of Gliricidia Sepium Green Manure

Fatmata Margai, Fayia A. Kassoh, Melvin S. George, Alieu M. Bah

Share this Article

Downloads: 1 | Monthly Hits: ⮙1

Research Paper, Agriculture, Sudan, Volume 10 Issue 12, December 2021

Pages: 1056 - 1063

Biocontrol using Trichoderma harzianum; A Critical Component of Integrated Striga Management

Mona A. Azarig, Mohammed M. Hassan, Ahmed M. E. Rugheim, Magdoline M. Ahmed, Rania A Abakeer, Rashida M. A. Abusin, Migdam E Abdelgani

Share this Article

Similar Articles with Keyword 'learning'

Downloads: 122

Research Paper, Agriculture, Kenya, Volume 8 Issue 8, August 2019

Pages: 1477 - 1500

Effects of Free Day Secondary School Programme on Students? Participation in Agriculture in Mbita Sub-County, Kenya

Odero George Nyakumba, Dr. J. Obara, Dr. S. Maina

Share this Article

Downloads: 132

Research Paper, Agriculture, Uganda, Volume 8 Issue 2, February 2019

Pages: 718 - 723

Focusing on Chain Actor Practices to Improve Post-Harvest Product Handling: The Case of the Pineapple Value Chain in South Western Uganda

Collins Inno Sebuuwufu, Grace Rugunda Kagoro, Brigetta Kauffman

Share this Article

Similar Articles with Keyword 'marketing'

Downloads: 122

Research Paper, Agriculture, Indonesia, Volume 7 Issue 8, August 2018

Pages: 1383 - 1386

Development of Tofu and Tempeh Business through Partnership in Tidore Island City of North Maluku Province

Astuti Ardenan, Rahim Darma, Abdul Razak Munir

Share this Article

Downloads: 125

Research Paper, Agriculture, Nigeria, Volume 2 Issue 4, April 2013

Pages: 23 - 29

An Assessment of the Factors that Affect the Productivity and Production of Small Scale Farmers in Three Selected Districts of Zimbabwe

Angela Maposa

Share this Article

Similar Articles with Keyword 'concept'

Downloads: 0

Research Paper, Agriculture, India, Volume 10 Issue 11, November 2021

Pages: 1042 - 1043

A Study on the Extent of Adoption of Rice Production Management Practices through Krishi Vigyan Kendra Training by the Farmers' of Keonjhar District in Odisha

Reema Barik, Dr. Bijoy Kumar Mohanty

Share this Article

Downloads: 1

Research Paper, Agriculture, India, Volume 10 Issue 11, November 2021

Pages: 880 - 883

Soil Management Strategies to Promote Higher Crop Productivity within Sustainable Environments

Shinde S. Y., Sirsath D. B

Share this Article

Similar Articles with Keyword 'satisfaction'

Downloads: 6

Research Paper, Agriculture, India, Volume 10 Issue 4, April 2021

Pages: 766 - 770

Family Head: Traits and Responsibility

Dr. Jyotirmayee Udgata

Share this Article

Downloads: 135

Research Paper, Agriculture, Ethiopia, Volume 8 Issue 9, September 2019

Pages: 701 - 709

Value Chain Analysis of Coffee: The Case of Amaro Woreda in Southern Ethiopia

Zemach Lemecha

Share this Article
Top