A Study on Brand Preference towards Sports Apparels with Reference to Coimbatore District
International Journal of Science and Research (IJSR)

International Journal of Science and Research (IJSR)
www.ijsr.net | Most Trusted Research Journal Since Year 2012

ISSN: 2319-7064



Research Paper | Management | India | Volume 8 Issue 7, July 2019

A Study on Brand Preference towards Sports Apparels with Reference to Coimbatore District

R. Gunguma Rokidha, Dr. Geetha M, M. Manoj

The study is made for the purpose to know about the consumers brand preference in sports apparels. Through this study we get to know about the demand of sports brand among people. This study is based on the various factors which influence the habitual buying behaviour of consumers while buying branded apparels. Habitual behaviour represents the repeat purchases made by the customers, based on habits or routines that are developed in order to simplify the decision-making process. The paper considers the influence of various marketing and demographic factors on consumers habitual behaviour towards branded Sports apparels. The study tries to reflect the influence of various marketing factors such as brand awareness, quality, price, durability, etc. This study will help companies to select effective models for targeting customers with an aim to retain them.

Keywords: Consumer, habitual behaviour, influence, awareness

Edition: Volume 8 Issue 7, July 2019

Pages: 263 - 266

Share this Article

How to Cite this Article?

R. Gunguma Rokidha, Dr. Geetha M, M. Manoj, "A Study on Brand Preference towards Sports Apparels with Reference to Coimbatore District", International Journal of Science and Research (IJSR), https://www.ijsr.net/search_index_results_paperid.php?id=ART20199090, Volume 8 Issue 7, July 2019, 263 - 266

141 PDF Views | 85 PDF Downloads

Download Article PDF



Similar Articles with Keyword 'Consumer'

Artigo de Pesquisa, Management, Brasil, Volume 9 Issue 9, September 2020

Pages: 463 - 469

Color Marketing: Impulse Strategies for Consumption

Anne Karoline Aciole Arruda, Felipe Neris Torres de Sousa, Maria Eliete da Silva Saldanha

Share this Article

Research Paper, Management, Kenya, Volume 9 Issue 9, September 2020

Pages: 235 - 243

Determinants of the Implementation of Projects in Kenya: A Case of Kwale County

George Samuel Mwabusa, Dr. Johnbosco Kisimbii

Share this Article

Research Paper, Management, Indonesia, Volume 9 Issue 8, August 2020

Pages: 384 - 392

Strategy to Increase Consumers in Buying Ethnic Restaurants through the Perception of Authenticity, Brand Awareness and Brand Image on Brand Loyality

Lustono, Hanggoro Susanto, Nur Wening

Share this Article

Review Papers, Management, Pakistan, Volume 3 Issue 12, December 2014

Pages: 2386 - 2389

Consumers Resistance to Innovation

Shahimi Bin Mohtar, Mazhar Abbas

Share this Article

Research Paper, Management, China, Volume 6 Issue 3, March 2017

Pages: 1886 - 1893

Enterprise's Environmental Cost Management under Stakeholders' Game

Wenjing Lu, Weihong Zhang

Share this Article

Similar Articles with Keyword 'influence'

Artigo de Pesquisa, Management, Brasil, Volume 9 Issue 9, September 2020

Pages: 463 - 469

Color Marketing: Impulse Strategies for Consumption

Anne Karoline Aciole Arruda, Felipe Neris Torres de Sousa, Maria Eliete da Silva Saldanha

Share this Article

Informative Article, Management, India, Volume 3 Issue 11, November 2014

Pages: 2735 - 2737

The Factors Affecting Employee Work Environment & It's Relation with Employee Productivity

Dr. Anil P Sarode, Manisha Shirsath

Share this Article

Survey Paper, Management, Uganda, Volume 9 Issue 8, August 2020

Pages: 1239 - 1248

The Impact of Coronavirus Lockdown on Small Scale Businesses in Arua Municipality, Uganda

Olema Hamiza

Share this Article

Research Paper, Management, Kenya, Volume 9 Issue 9, September 2020

Pages: 235 - 243

Determinants of the Implementation of Projects in Kenya: A Case of Kwale County

George Samuel Mwabusa, Dr. Johnbosco Kisimbii

Share this Article

Research Paper, Management, Kenya, Volume 3 Issue 5, May 2014

Pages: 1640 - 1645

Influence of Institutional Pressures on Environmental Management Practices Adopted by Manufacturing Companies: A Survey of Manufacturing Companies in Nakuru Town; Kenya

Gachihi P. Njibu, Wagoki A. Juma

Share this Article

Similar Articles with Keyword 'awareness'

Research Paper, Management, Indonesia, Volume 9 Issue 8, August 2020

Pages: 384 - 392

Strategy to Increase Consumers in Buying Ethnic Restaurants through the Perception of Authenticity, Brand Awareness and Brand Image on Brand Loyality

Lustono, Hanggoro Susanto, Nur Wening

Share this Article

Research Paper, Management, China, Volume 6 Issue 3, March 2017

Pages: 1886 - 1893

Enterprise's Environmental Cost Management under Stakeholders' Game

Wenjing Lu, Weihong Zhang

Share this Article

Research Paper, Management, Iraq, Volume 6 Issue 12, December 2017

Pages: 986 - 992

Assessment of Health Service Quality by Health Visitor Program: Field Research in Maysan Health Directorate

Dr. Ghani Dahham Tanai AL-Zubaidi, Rawaa Abd Al-Qader Al-Kaisi

Share this Article

Research Paper, Management, India, Volume 4 Issue 5, May 2015

Pages: 3121 - 3125

Effectiveness of Powered By Strategy on Brand Image with Special Reference to Reality Show

Jaypal Chauhan, Dhaval Garasiya

Share this Article

Research Paper, Management, India, Volume 6 Issue 6, June 2017

Pages: 2636 - 2638

A Study on Awareness of Farmers on Agricultural Finance in Public Sector Banks with Special Reference to Coimbatore District

D. Shanmugavadivel

Share this Article
Top