International Journal of Science and Research (IJSR)

International Journal of Science and Research (IJSR)
Open Access | Fully Refereed | Peer Reviewed

ISSN: 2319-7064




Downloads: 132

Research Paper | Communication or Media Studies | Rwanda | Volume 8 Issue 5, May 2019


Determinants of Social Media Communication Usage in the Tertiary Institutions

Azakurishaka Jean Damascene, Hellen Mberia, Dr. Patrick Mulyungi


Abstract: The purpose of this study was to determine factors that affect social media communication usage in tertiary institutions in the absence of a communication policy. The study was conducted in 10 universities located in Kigali. Those are Kigali Institute of Management (KIM) university, University of Kigali (UoK), University of Lay Adventist of Kigali (UNILAK), Integrated Polytechnic Regional College (IPRC Kigali), Kigali Independent University (ULK), University of Tourism Technology and Business studies (UTB), Mount Kenya University (MKU) Rwanda, Adventist University of Central Africa (AUCA), University of Global Health Equity (UGHE), African Leadership University (ALU) Rwanda. The research interviewed 385 where 200 were universities staffs at different levels and 185 students. The researcher found that the main social media tools used in tertiary institutions are electronic mail, websites, applications, face to face, mobile phones and electronic mail as mentioned by all respondents. This research also showed the benefits of using those social media tools that are immediate feedback, personalized messages and knowledge sharing where 40 percent of respondents show that the main benefit is to get personalized messages.30.27 percent of respondents benefited from knowledge sharing and then 29.73 percent benefit immediate feedback in using social media with their followers. The research revealed that misuse of social media communication in tertiary institutions has many inconveniences such as widespread rumours and misinformation, echo chambers, civility or to be precise the lack of it and social currency.


Keywords: Social media, Tertiary institution, communication, Blog, Micro blog, Social Networks


Edition: Volume 8 Issue 5, May 2019,


Pages: 1062 - 1067


How to Cite this Article?

Azakurishaka Jean Damascene, Hellen Mberia, Dr. Patrick Mulyungi, "Determinants of Social Media Communication Usage in the Tertiary Institutions", International Journal of Science and Research (IJSR), https://www.ijsr.net/get_abstract.php?paper_id=ART20197927, Volume 8 Issue 5, May 2019, 1062 - 1067

How to Share this Article?

Enter Your Email Address


Similar Articles with Keyword 'Social media'

Downloads: 1

Research Paper, Communication or Media Studies, India, Volume 10 Issue 10, October 2021

Pages: 881 - 883

The Future of Journalism in the Age of Digital Media

Ranjan Jyoti Sarma

Share this Article

Downloads: 86

Research Paper, Communication or Media Studies, Indonesia, Volume 9 Issue 10, October 2020

Pages: 1128 - 1133

The Strategy of Integrated Marketing Communication (IMC) to Maintain the Image of Tourism Products and Attraction at Kawasan Kota Tua Jakarta

Murhadi, Kholil, Dewi Widowati

Share this Article

Similar Articles with Keyword 'communication'

Downloads: 3

Case Studies, Communication or Media Studies, Rwanda, Volume 10 Issue 10, October 2021

Pages: 633 - 637

The Importance of Information Communication Technology in Monitoring Agricultural Livestock Farming in Rwanda. Case Study of E - Girinka, Gisagara District (2016 - 2019)

Apollos DUSABIMANA, Henry Mapesa

Share this Article

Downloads: 6

Research Paper, Communication or Media Studies, Morocco, Volume 10 Issue 5, May 2021

Pages: 4 - 11

Revisiting Television Programming: Family Values under the Spotlight

Mohamed EL Kandoussi (PhD)

Share this Article

Similar Articles with Keyword 'Social Networks'

Downloads: 0

Case Studies, Communication or Media Studies, Ivory Coast, Volume 10 Issue 12, December 2021

Pages: 89 - 96

Changes in the Public Space of Cote d'Ivoire: the Example of the Transposition of the Palaver Tree on Facebook

Benoit Kouakou Oi KOUAKOU

Share this Article

Downloads: 150

Research Paper, Communication or Media Studies, Yemen, Volume 5 Issue 3, March 2016

Pages: 198 - 201

Social Networks: Privacy Granted and the Negative Effects for the Individual and Society

Naif A. N. Alsharabi, Redhwan Qasem Ghaleb

Share this Article

Similar Articles with Keyword 'Social'

Downloads: 161

Research Paper, Communication or Media Studies, Malaysia, Volume 8 Issue 1, January 2019

Pages: 1050 - 1054

Use of Facebook among Perak Small Medium Enterprises (SMEs) Business: Implication on Customer Networking and Marketing Medium

Mariani Mohd Dahlan

Share this Article

Downloads: 0

Case Studies, Communication or Media Studies, Ivory Coast, Volume 10 Issue 12, December 2021

Pages: 89 - 96

Changes in the Public Space of Cote d'Ivoire: the Example of the Transposition of the Palaver Tree on Facebook

Benoit Kouakou Oi KOUAKOU

Share this Article

Similar Articles with Keyword 'media'

Downloads: 1

Research Paper, Communication or Media Studies, India, Volume 10 Issue 10, October 2021

Pages: 881 - 883

The Future of Journalism in the Age of Digital Media

Ranjan Jyoti Sarma

Share this Article

Downloads: 35

Research Paper, Communication or Media Studies, India, Volume 10 Issue 2, February 2021

Pages: 1152 - 1157

Credibility and Validity of Forward Messages in IM Apps: Analysis based on a Longitudinal Study

Arun V Krishna

Share this Article

Similar Articles with Keyword 'institution'

Downloads: 113

Dissertation Chapters, Communication or Media Studies, Rwanda, Volume 7 Issue 5, May 2018

Pages: 610 - 613

Effect of Participatory Communication Activities on Land Administration in Rwanda

Mpungirehe Odette, Dr Caroline Nabuzale, Hellen Mberia

Share this Article

Downloads: 149

Research Paper, Communication or Media Studies, India, Volume 6 Issue 3, March 2017

Pages: 447 - 454

New Media and Sustainable Development in India

Dr. Dilip Kumar, Priyanka Tyagi

Share this Article
Top