International Journal of Science and Research (IJSR)

International Journal of Science and Research (IJSR)
www.ijsr.net | Most Trusted Research Journal Since Year 2012

ISSN: 2319-7064



Research Paper | Information Technology | India | Volume 8 Issue 4, April 2019

A Study on Customer Insight Towards UPI (Unified Payment Interface) - An Advancement of Mobile Payment System

Dr. Virshree Tungare

Digitization and Go cashless scheme has been extensively pushed by the Indian government to regularize and smoothen the cash transaction after demonetization. The demonetization consequences give extraordinary growth in digital payment such as E-banking, Mobile banking, Card transaction etc. Unified Payments Interface (UPI) is one of the fastest growing digital payment system through which a user can both send and receive money through a Virtual Payment Address (VPA).Uniqueness of UPI over other digital payment methods like 24*7 and 365 days availability, Easy and convenient to use and secure gateway attracts the customers of service sector. This research was mainly focused to study the customer perception (service sector) towards the awareness and adoption of UPI systems in Indore region. For this research primary data was collected through structured Questionnaire contains 5 point Likert scale from service sector and secondary Data collected from Government Reports, Website etc. This research concludes with aspects of awareness and adoption of UPI through comparison between gender, age and occupational data of customers. The results of this study add to our knowledge about acceptation of UPI and its usefulness in cashless and immediate transactions that influenceyoung male customers who belongs to service sectors. The research concluded that customer of service sector is more swing towards the adoption of UPI and there is significant difference found male and female customers towards the adoption and use of UPI.

Keywords: UPI, VPA, Digital Payment

Edition: Volume 8 Issue 4, April 2019

Pages: 1408 - 1412


How to Cite this Article?

Dr. Virshree Tungare, "A Study on Customer Insight Towards UPI (Unified Payment Interface) - An Advancement of Mobile Payment System", International Journal of Science and Research (IJSR), https://www.ijsr.net/search_index_results_paperid.php?id=ART20197212, Volume 8 Issue 4, April 2019, 1408 - 1412

74 PDF Views | 50 PDF Downloads

Download Article PDF



Similar Articles with Keyword 'UPI'

Research Paper, Information Technology, India, Volume 4 Issue 3, March 2015

Pages: 1127 - 1130

Analysis and Data Retrieval by Filtering Packets in High Speed Routers

Indumathi, K. Kumar

Share this article

Research Paper, Information Technology, Iraq, Volume 4 Issue 7, July 2015

Pages: 328 - 333

An Efficient Approach for DW Design and DM in Crime Data Set

Kadhim B. S. Aljanabi

Share this article

Research Paper, Information Technology, India, Volume 2 Issue 7, July 2013

Pages: 362 - 365

Statistical Outlook for Community Mining in Social Networks

Aditi Agrawal, Pawan Prakash Singh

Share this article

Research Paper, Information Technology, India, Volume 3 Issue 1, January 2014

Pages: 387 - 392

Conducive Classroom Environment in Schools

Anjali Singh

Share this article

Research Paper, Information Technology, India, Volume 3 Issue 3, March 2014

Pages: 138 - 141

Impact of Family Media Environment on Children?s Leisure Time Activities

B. N. Neelima

Share this article
Top