International Journal of Science and Research (IJSR)

International Journal of Science and Research (IJSR)
www.ijsr.net | Most Trusted Research Journal Since Year 2012

ISSN: 2319-7064



Research Paper | Business Management | Philippines | Volume 8 Issue 4, April 2019

The Effect of Firm Innovativeness, Government Support, and Market Orientation on Sustainability: The Case of Equi-Parco Construction Company

Moraga Melvin Vitug, Aguado Mary Adriane, Amat Ian Paolo, San Juan Ma. Donna, Yap Alexandra

The construction industry is a significant contributor to economic growth through the development of infrastructures. Unfortunately, it is also a significant contributor to various sustainability issues. The study focuses on determining the effect and the relationship of Firm Innovativeness, Government Support, and Market Orientation on the adoption of Sustainability in the construction industry. The study was conducted on Equi-Parco Construction Company, a distinguished Filipino-owned construction company. A total of 110 questionnaires were distributed to top and middle managers of the company and the owner of the company was personally interviewed. Simple Linear Regression, Multiple Regression, and Pearson Correlation Method were all used to analyze the quantitative data whilst Content Analysis was used to analyze the quantitative data. Pattern Matching was performed to synthesize the data and to observe the similarities and differences between the qualitative and quantitative data. The simple linear regression analysis presented each of the variables to have a highly significant effect on the Sustainability of Equi-Parco Construction Company by manifesting p-values less than 0.001. The multiple regression results manifest the same results, by exhibiting an overall p-value of less than 0.001. However, it was also found that Government Support and Market Orientation are more significant than Firm Innovativeness with the former having a smaller p-value than the latter. The study also observed that all variables have a strong positive relationship with sustainability with R-values greater than 0.7. Through pattern matching, the observed trend from the quantitative data was confirmed as the qualitative data presents firm innovativeness as a lesser priority than both Government Support and Market Orientation. With this, it was proven that Firm Innovativeness, Government Support, and Market Orientation all have a significant effect and a strong positive relationship with the sustainability of Equi-Parco Construction Company.

Keywords: Sustainability, Innovativeness, Market Orientation, Government Support, Construction

Edition: Volume 8 Issue 4, April 2019

Pages: 696 - 702


How to Cite this Article?

Moraga Melvin Vitug, Aguado Mary Adriane, Amat Ian Paolo, San Juan Ma. Donna, Yap Alexandra, "The Effect of Firm Innovativeness, Government Support, and Market Orientation on Sustainability: The Case of Equi-Parco Construction Company", International Journal of Science and Research (IJSR), https://www.ijsr.net/search_index_results_paperid.php?id=ART20196716, Volume 8 Issue 4, April 2019, 696 - 702

69 PDF Views | 50 PDF Downloads

Download Article PDF



Similar Articles with Keyword 'Sustainability'

Research Paper, Business Management, Turkey, Volume 8 Issue 12, December 2019

Pages: 1911 - 1923

The Effect of Management (Style) on Cost of Quality for Sustainable Engineering Projects

Hamza Ali K. Krebish, Dr. Aysen Berberoglu

Share this article

Research Paper, Business Management, Morocco, Volume 9 Issue 2, February 2020

Pages: 1664 - 1669

The Dilemma Social Performance and Financial Performance of the Company: Theoretical Framework and Conceptual Approach

Nait Douch Abdelkarim, EL Haddad Salim

Share this article

Research Paper, Business Management, Indonesia, Volume 6 Issue 7, July 2017

Pages: 1778 - 1783

The Impacts of Marketing Mix on Customer Satisfaction and Loyalty in Honey Product

Aldyanza Yusuf SI, Rita Nurmalina, M Faiz Syuaib

Share this article

Review Papers, Business Management, Kenya, Volume 8 Issue 7, July 2019

Pages: 792 - 797

Human Capital and Sustainable Organizations: A Review

Sang Monica

Share this article

Research Paper, Business Management, Kenya, Volume 7 Issue 3, March 2018

Pages: 213 - 224

Firm Resource Orientation and the Implementation of Supply Chain Sustainability Practices in the Logistics Industry

Vincent O. Ochieng, Patrick K. Ngugi, Romanus Odhiambo

Share this article



Similar Articles with Keyword 'Innovativeness'

Research Paper, Business Management, Philippines, Volume 8 Issue 4, April 2019

Pages: 696 - 702

The Effect of Firm Innovativeness, Government Support, and Market Orientation on Sustainability: The Case of Equi-Parco Construction Company

Moraga Melvin Vitug, Aguado Mary Adriane, Amat Ian Paolo, San Juan Ma. Donna, Yap Alexandra

Share this article

Research Paper, Business Management, China, Volume 8 Issue 3, March 2019

Pages: 310 - 317

The Assessment of a Creative Climate within an Organization

Vincent A. Fomujang, Cisheng Wu, Angwi Tassang

Share this article



Similar Articles with Keyword 'Construction'

Research Paper, Business Management, Kenya, Volume 6 Issue 10, October 2017

Pages: 1112 - 1118

Challenges in Vat Remittance in the Kenya Road Construction Industry: A Case Study of Kitui Region

Jane Karuana Murage, Dr. Joseph Obwogi

Share this article

Research Paper, Business Management, Turkey, Volume 8 Issue 12, December 2019

Pages: 1911 - 1923

The Effect of Management (Style) on Cost of Quality for Sustainable Engineering Projects

Hamza Ali K. Krebish, Dr. Aysen Berberoglu

Share this article

Research Paper, Business Management, India, Volume 8 Issue 5, May 2019

Pages: 2165 - 2169

An Investigation on Quality Management Model in Bahrain Construction Companies

Dr. Jeena John, Dr. Mary Benitta Jegan, Dr. Amir Al Mutawa

Share this article

Research Paper, Business Management, China, Volume 7 Issue 3, March 2018

Pages: 1080 - 1085

Study on Value Chain Promotion of Manufacturing Enterprises from the Perspective of Business and Financial Integration

Zhang Weihong, Tan Xiaoying, Wang Xin

Share this article

Research Paper, Business Management, Philippines, Volume 8 Issue 6, June 2019

Pages: 2150 - 2157

Management Practices of Family-Owned Enterprises

Jay Omotoy

Share this article
Top