International Journal of Science and Research (IJSR)

International Journal of Science and Research (IJSR)
Open Access | Fully Refereed | Peer Reviewed

ISSN: 2319-7064


Downloads: 244

Research Paper | Management | Indonesia | Volume 8 Issue 3, March 2019


The Role of Husband and Wife in House Purchasing Decision Making (Case Study at the Lingkar Harmony Residence Housing Mataram)

Lalu M. Fahrurrozi, Sulhaini, Akhmad Saufi


Abstract: This study aims to analyse the role of husband and wife in making home purchase decisions at Lingkar Harmony Residence. This research was designed to use a qualitative approach, i. e. a case study. Informants were selected through snow ball sampling. The informants were seven married spouses and the data was analysed by utilizing coding techniques. The results suiggest that the majority (six informants) of husbands are decision makers (Deciders). Also, the study reveals that there is a shift in the role of the husband, generally the husband has an intellectual role and the wife has an expressive role in the family. Last but not least, this study shows both roles are mixed as husbands play in both roles. This study provide usefull managerial implications for recidential developers in developing future marketing plans.


Keywords: Purchasing decisions, consumer behavior, division of roles in the family household preference agreement, household conflict resolution


Edition: Volume 8 Issue 3, March 2019,


Pages: 56 - 61


How to Cite this Article?

Lalu M. Fahrurrozi, Sulhaini, Akhmad Saufi, "The Role of Husband and Wife in House Purchasing Decision Making (Case Study at the Lingkar Harmony Residence Housing Mataram)", International Journal of Science and Research (IJSR), https://www.ijsr.net/get_abstract.php?paper_id=ART20195756, Volume 8 Issue 3, March 2019, 56 - 61

How to Share this Article?

Enter Your Email Address


Similar Articles with Keyword 'Purchasing decisions'

Downloads: 138

Research Paper, Management, Indonesia, Volume 8 Issue 7, July 2019

Pages: 477 - 485

The Effect of The Quality of Service, Products & Promotions on the Purchase Decision of Simpati Card & Its Impact on the Satisfaction of Telkomsel Customers in Kupang City

Merllyn Martina, Arifin Sitio

Share this Article

Downloads: 189

Research Paper, Management, Indonesia, Volume 6 Issue 10, October 2017

Pages: 715 - 717

Effect of Trust and Easy on Decision Online Purchase toward Special Fashion Products

Lita Limpo, Meryana

Share this Article

Similar Articles with Keyword 'consumer behavior'

Downloads: 6

Research Paper, Management, India, Volume 10 Issue 5, May 2021

Pages: 653 - 654

Impact of COVID-19 on Consumer Behavior

Akshay Kaushal

Share this Article

Downloads: 122

Research Paper, Management, India, Volume 3 Issue 6, June 2014

Pages: 1421 - 1426

Exploring the Relationships between Environmental Concern and Ecologically Conscious Consumer Behavior: An Empirical Study

Monica Bedi, Neha Gulati

Share this Article

Similar Articles with Keyword 'Purchasing'

Downloads: 6

Research Paper, Management, India, Volume 10 Issue 5, May 2021

Pages: 653 - 654

Impact of COVID-19 on Consumer Behavior

Akshay Kaushal

Share this Article

Downloads: 23 | Weekly Hits: ⮙1 | Monthly Hits: ⮙2

Research Paper, Management, India, Volume 10 Issue 8, August 2021

Pages: 3 - 5

Impact of E-Commerce during COVID-19 Pandemic Situation in Kerala

Megha Mahesh

Share this Article

Similar Articles with Keyword 'decisions'

Downloads: 43

Research Paper, Management, Morocco, Volume 3 Issue 9, September 2014

Pages: 2446 - 2449

Role of Marketing Information Systems in Supporting Decisions of Business Managers: Verification Test on the Case of Agribusiness in Agadir City, Morocco

M'barka BOUHOUILI; Ali RACHIDI; Mostapha AMRI

Share this Article

Downloads: 51

Research Paper, Management, China, Volume 10 Issue 3, March 2021

Pages: 206 - 209

The Effects of Review Presentation Formats on Purchase Intention Across Time Pressure

Cong Li

Share this Article

Similar Articles with Keyword 'consumer'

Downloads: 134

Research Paper, Management, India, Volume 5 Issue 10, October 2016

Pages: 11 - 15

Demand Management by Auto Component Manufacturers - A Study of Strategies

Dr. Gopaldas Pawan Kumar

Share this Article

Downloads: 0

Research Paper, Management, India, Volume 9 Issue 11, November 2020

Pages: 1577 - 1581

Global Challenges and Opportunities Post Pandemic

Rebecca F. D'souza

Share this Article

Similar Articles with Keyword 'behavior'

Downloads: 0

Research Paper, Management, India, Volume 9 Issue 11, November 2020

Pages: 1577 - 1581

Global Challenges and Opportunities Post Pandemic

Rebecca F. D'souza

Share this Article

Downloads: 2 | Monthly Hits: ⮙1

Research Paper, Management, Timor-Leste, Volume 10 Issue 7, July 2021

Pages: 375 - 391

Strategic Leadership and Organizational Culture; Timor-Leste National Police Performance (Empirical Study on the National Police of Timor-Leste)

Arquimino Ramos

Share this Article

Similar Articles with Keyword 'division'

Downloads: 110

Research Paper, Management, Iran, Volume 4 Issue 5, May 2015

Pages: 1115 - 1119

Empowerment of Islamic Worlds Medias in Contrast with Media Streaming of the West

Afshin Bavafa

Share this Article

Downloads: 114

Research Paper, Management, India, Volume 3 Issue 9, September 2014

Pages: 1525 - 1529

A Study of Values in Management Education Institutions

Dr. Santosh Kumar Arsiya

Share this Article

Similar Articles with Keyword 'roles'

Downloads: 137

Informative Article, Management, India, Volume 5 Issue 1, January 2016

Pages: 731 - 733

Plan and Conduct a Nursing Staff Development Programme

Ajithakumari.G, V. Hemavathy

Share this Article

Downloads: 2 | Weekly Hits: ⮙1 | Monthly Hits: ⮙2

Informative Article, Management, India, Volume 10 Issue 10, October 2021

Pages: 320 - 322

A Study About the Work - Life Balance of Women Employees

Pavithra G

Share this Article

Similar Articles with Keyword 'family'

Downloads: 2 | Weekly Hits: ⮙1 | Monthly Hits: ⮙2

Informative Article, Management, India, Volume 10 Issue 10, October 2021

Pages: 320 - 322

A Study About the Work - Life Balance of Women Employees

Pavithra G

Share this Article

Downloads: 3

Research Paper, Management, India, Volume 10 Issue 5, May 2021

Pages: 169 - 173

A Correlational Study of Impact of COVID-19 on Stress

Prof. Mahrukh Mirza, Aaiman Siddiqui

Share this Article

Similar Articles with Keyword 'household'

Downloads: 51

Research Paper, Management, Rwanda, Volume 8 Issue 5, May 2019

Pages: 1931 - 1936

The Effect of Women Empowerment on Community Development Projects Management in Rwanda: A Case of World Vision Rwanda, Byiringiro Area Program

Jean d'Amour Niyonsaba, Dr. Patrick Mulyungi

Share this Article

Downloads: 103

Informative Article, Management, India, Volume 3 Issue 7, July 2014

Pages: 1711 - 1712

Waste Water Management: Inaction No Longer an Option

Dr. Veena Sharma

Share this Article

Similar Articles with Keyword 'preference'

Downloads: 45

Masters Thesis, Management, Kenya, Volume 10 Issue 3, March 2021

Pages: 887 - 891

Influence of Strategic Planning on Implementation of Organization Structure at Safaricom Public Limited Company

Doris Edna Karimi, Dr. Jane Queen Omwenga

Share this Article

Downloads: 72

Research Paper, Management, India, Volume 9 Issue 11, November 2020

Pages: 1090 - 1093

Customer Adoption of Alternate Channels for Banking Service Requirements - A Case Study of Patna District

Dr. Trishna

Share this Article

Similar Articles with Keyword 'agreement'

Downloads: 103

Research Paper, Management, Kenya, Volume 7 Issue 8, August 2018

Pages: 1433 - 1437

Factors Affecting Collective Bargaining Processes in Kenyas State Corporations - The Case of Postal Corporation of Kenya

Solomon Kiawa

Share this Article

Downloads: 0

Research Paper, Management, India, Volume 10 Issue 6, June 2021

Pages: 1759 - 1765

Assessment of Conflicts at Village Panchayaths in Karnataka 1

Dr Chethan S, Dr Yathish Chendra

Share this Article

Similar Articles with Keyword 'conflict'

Downloads: 0

Research Paper, Management, India, Volume 10 Issue 6, June 2021

Pages: 1759 - 1765

Assessment of Conflicts at Village Panchayaths in Karnataka 1

Dr Chethan S, Dr Yathish Chendra

Share this Article

Downloads: 2 | Weekly Hits: ⮙1 | Monthly Hits: ⮙2

Informative Article, Management, India, Volume 10 Issue 10, October 2021

Pages: 320 - 322

A Study About the Work - Life Balance of Women Employees

Pavithra G

Share this Article

Similar Articles with Keyword 'resolution'

Downloads: 85

Research Paper, Management, China, Volume 9 Issue 12, December 2020

Pages: 1442 - 1445

A Research of Cross-Cultural Conflicts Causes and Management Implications

Manxue Zhang

Share this Article

Downloads: 116

Research Paper, Management, Kenya, Volume 4 Issue 7, July 2015

Pages: 2014 - 2018

An Assessment of Conflict Management Practices and Their Effects on the Management of Local Government Authorities in Moshi District Council, Tanzania

Nestory B. Kileo, Dr. Samuel Obino Mokaya PhD, Dr. Mike A. Iravo PhD

Share this Article
Top