International Journal of Science and Research (IJSR)

International Journal of Science and Research (IJSR)
www.ijsr.net | Most Trusted Research Journal Since Year 2012

ISSN: 2319-7064



Research Paper | Business Management | Somalia | Volume 8 Issue 1, January 2019

The Effect of Customer Relationship Management and Organizational Performance in Mogadishu Somalia

Mohamed Dahir Mohamud

Background Study Customer relationship management (CRM) is an approach to managing a company's interaction with current and potential future customers. The CRM approach tries to analyses data about customers' history with a company, to improve business relationships with customers, specifically focusing on customer retention, and ultimately to drive sales growth (Afsaneh Malkami, 2016) One important aspect of the CRM approach is the systems of CRM that compile information from a range of different communication channels, including a company's website, telephone, email, live chat, marketing materials, social media, and more(David Sims, 2007) Through the CRM approach and the systems used to facilitate CRM, businesses learn more about their target audiences and how to best cater to their needs. However, adopting the CRM approach may also occasionally lead to favoritism within an audience of consumers, resulting in dissatisfaction among customers and defeating the purpose of CRM ( Saeed Saadat Nazarian, 2016). General objective the effect of customer Relationship management and organizational performance in Mogadishu Somalia Methodology The study was conducted through descriptive design. The researcher was used this approach in order to describe and to investigate the relationship between effects of operational budgeting on organizational performance in some selected companies in Mogadishu using information gained from the questionnaire. Sample Size The researchers was selected some employee of the Salam Somali Bank which was mentioned above, these was currently employee in Salam Somali Bank, and the sample size of the study was 8 0 respondents Major Findings the Study Based on the findings in objective one presented that To examine Customer orientation scored Average mean 3.42overall and this result indicates that the overall of objectives one in the selected organization was very good. Based on the findings in objective one presented that to determine the Knowledge management scored Average mean 3.17 overall and this result indicates that the overall of objectives one in the selected organization was good.

Keywords: Knowledge, Technology, Organizational performance

Edition: Volume 8 Issue 1, January 2019

Pages: 2061 - 2062


How to Cite this Article?

Mohamed Dahir Mohamud, "The Effect of Customer Relationship Management and Organizational Performance in Mogadishu Somalia", International Journal of Science and Research (IJSR), https://www.ijsr.net/search_index_results_paperid.php?id=ART20194814, Volume 8 Issue 1, January 2019, 2061 - 2062

65 PDF Views | 45 PDF Downloads

Download Article PDF



Similar Articles with Keyword 'Knowledge'

M.Tech / M.E / PhD Thesis, Business Management, Kenya, Volume 8 Issue 9, September 2019

Pages: 831 - 837

Efficacy of Beneficiary Accountability on Implementation of Development Projects: A Comparative Analysis of Machakos and Embu County, Kenya

Onyango Lukes, Dr. John Gathii, Dr. Njenga Gitahi, Dr. Joel Koima

Share this article

Research Paper, Business Management, Saudi Arabia, Volume 8 Issue 11, November 2019

Pages: 692 - 698

BPR-By Enhancing Customer Engagement: Case Study of Vehicle Insurance Request Process

Dr. Salma Mahjoub, Shymaa Alyahibi, Muna Alrajhi

Share this article

Research Paper, Business Management, Indonesia, Volume 2 Issue 1, January 2013

Pages: 701 - 707

The Influence of Reliatation Safety and Healthy Work to Work Productivity Employees at PT PLN (Persero) Jawa Barat and Banten

Moch Yanuar Rezkyan N, Darwadi, Riska Yuliana

Share this article

Research Paper, Business Management, Pakistan, Volume 6 Issue 4, April 2017

Pages: 1060 - 1064

State of Human Resource Development (HRD) in Pakistan

Dr. Saima Tabassum

Share this article

Survey Paper, Business Management, Iraq, Volume 6 Issue 5, May 2017

Pages: 344 - 352

An Empirical Study of Human-Capital as a Mediator on the Relationship between Strategic Leadership Styles and Sustainable Competitive Advantage in Iraqi Private Universities

Nada Ismaeel Jabbouri, Ibrahim Zahari

Share this article



Similar Articles with Keyword 'Technology'

Case Studies, Business Management, Kenya, Volume 6 Issue 4, April 2017

Pages: 2361 - 2365

Influence of Entrepreneurial Strategy on Customer Satisfaction in Water Providers in Kenya: A Case Study of Eldoret Water and Sanitation Company Limited

Marita Francis Asiago; Dr. Samson Nyang'au Paul

Share this article

Research Paper, Business Management, Saudi Arabia, Volume 8 Issue 11, November 2019

Pages: 692 - 698

BPR-By Enhancing Customer Engagement: Case Study of Vehicle Insurance Request Process

Dr. Salma Mahjoub, Shymaa Alyahibi, Muna Alrajhi

Share this article

Research Paper, Business Management, India, Volume 2 Issue 1, January 2013

Pages: 306 - 315

Influence of Government Policy, Legal Policy and Social Infrastructure on the E-Adoption: A Cross Country Analysis

Priya Mary Mathew

Share this article

Research Paper, Business Management, India, Volume 2 Issue 1, January 2013

Pages: 546 - 548

Apparel Industry Export Competitiveness in India and Challenges

Ankita Pandey

Share this article

Research Paper, Business Management, Philippines, Volume 8 Issue 10, October 2019

Pages: 1302 - 1307

Job Competencies of Hotel and Restaurant and Restaurant Management Students: Basis for Program Enhancement

Aileen Y. Vigilia, Ma. Cecilia P. Reyes

Share this article



Similar Articles with Keyword 'Organizational performance'

Research Paper, Business Management, Kenya, Volume 6 Issue 5, May 2017

Pages: 2009 - 2013

Effects of Change Management Practice on Organizational Performance in the Media Industry in Kenya: A Case of Standard Media Group

Francis Munyalo, Susan Were

Share this article

Research Paper, Business Management, Somalia, Volume 8 Issue 1, January 2019

Pages: 1672 - 1673

Impact of Leadership Style on Employee Motivation Higher Educational Institution in Mogadishu - Somalia (Case Study Uniso)

Abdinasir Abdi Warsame Joodax

Share this article

Research Paper, Business Management, Somalia, Volume 8 Issue 4, April 2019

Pages: 1298 - 1301

Strategic Management Practices and Organizational Performance Case Study: Sopico in Mogadishu Somalia

Adan Mohamed Muse

Share this article

Research Paper, Business Management, Somalia, Volume 8 Issue 1, January 2019

Pages: 2061 - 2062

The Effect of Customer Relationship Management and Organizational Performance in Mogadishu Somalia

Mohamed Dahir Mohamud

Share this article

Research Paper, Business Management, Somalia, Volume 8 Issue 1, January 2019

Pages: 565 - 568

The Impact of Strategic Planning Success on Firm Performance at Some Selected Telecommunication Companies in Mogadishu Somalia

Liban Ali Mohamed Xabeeb

Share this article
Top