M.Tech / M.E / PhD Thesis | Management | Indonesia | Volume 8 Issue 1, January 2019
The Impact of Perceived Technology Security, Perceived Risk, and Trust on Consumer Intention to Use and Recommend BCA Mobile
Dea Delia Lestari, Maya Ariyanti
With a significant growth of telecommunication networks over the past decade and the use of mobile phones that outnumber the population in Indonesia, unlike the more advanced regional countries such as Singapore and Malaysia where online and mobile banking are seen as the main methods to interact with banks, market analysis shows that while there are benefits offered by mobile phones in transactions and accessing financial information, the use of mobile banking is not as large as expected. BCA's efforts in directing customer transactions on the internet and mobile banking networks have shown good results in the last few years, it can be seen from the number of BCA Mobile app downloaders on the Play Store has reached 10 million. In early 2017 BCA added a new feature to BCA Mobile application, which is a ?Tarik Tunai Tanpa Kartu? (cash withdrawal without card) feature that is now accessible in many BCA ATMs spread across Indonesia. Various awards have been received by BCA, one of them is TOP Brand Survey on e-channel category for five years in a row. This study aim to determine the impact of perceived technology security, perceived risk, and trust on consumer intention to use and recommend BCA Mobile in Indonesia. Data collection was done by cluster sampling method to get 417 respondents spread in Indonesia. Structural Equation Model (SEM) using SmartPLS software version 3.2.7 is used as the analysis technique. The results show that perceived security technology have negative impact, and trust is a major factor in the interest of users in using BCA Mobile services.
Keywords: Mobile Banking, Perceived Risk, Perceived Technology Security, SEM, TAM, Trust, Behavior Intention
Edition: Volume 8 Issue 1, January 2019
Pages: 1355 - 1363
How to Cite this Article?
Dea Delia Lestari, Maya Ariyanti, "The Impact of Perceived Technology Security, Perceived Risk, and Trust on Consumer Intention to Use and Recommend BCA Mobile", International Journal of Science and Research (IJSR), https://www.ijsr.net/search_index_results_paperid.php?id=ART20194406, Volume 8 Issue 1, January 2019, 1355 - 1363
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