Informative Article | Finance | India | Volume 8 Issue 1, January 2019
A Study on Brand Evaluation of Patanjali Ayurvedic and Herbal Products
A study on the brand evaluation of Patanjali ayurvedic and herbal products in chengannur municipality, the study focuses on the preference of customers towards the Patanjali Products.75 respondents have been selected following convenient sampling method.Questionaires were used as data collecting instrument. Data was analysed using tabulation, percentages. Recommendations from the study were the marketer or the manufacturer of the brand should concentrate more on the quality of the brand. The marketers should also promote viral marketing as other respondents are influenced by their family and friends to choose a particular brand.
Keywords: Buying behaviour, Customers, FMCG, Brand preference
Edition: Volume 8 Issue 1, January 2019
Pages: 561 - 564
How to Cite this Article?
Aleena Johnson, "A Study on Brand Evaluation of Patanjali Ayurvedic and Herbal Products", International Journal of Science and Research (IJSR), https://www.ijsr.net/search_index_results_paperid.php?id=ART20194345, Volume 8 Issue 1, January 2019, 561 - 564
92 PDF Views | 50 PDF Downloads
Video Lecture of Above Article is Not Available Yet
You be the First to Request! Press the Button below!
Similar Articles with Keyword 'Customers'
The Effect of ATM on the Growth Sustainability of Commercial Banks in Rwanda; A Case Study of ECOBANK Rwanda
Rutaganda Emmanuel, Dr. Patrick Mulyungi
Influence of Loan Design on Loan Delinquency by Corporate Customers in Kenya
Cyprian Ondiba, Dr. Dennis Juma
The Influence of Agency Banking on Customer Satisfaction in the Banking Industry in Arusha Municipality, Tanzania: A Case of National Microfinance Bank
Annette Godwin Mongi, Dr. Samuel Obino Mokaya
Developing a Credit Risk Early Warning Model using Regression Model. A Case Study in Vietnam
Do Nang Thang
Agency Banking Transactions on Financial Performance of Primary Business of Small Scale Enterprises in Kiambu Town, Kenya
Judith Thogori Nyambura, Jagongo Ambrose, Fredrick Ndede