International Journal of Science and Research (IJSR)

International Journal of Science and Research (IJSR)
Open Access | Fully Refereed | Peer Reviewed

ISSN: 2319-7064


Downloads: 143

Informative Article | Finance | India | Volume 8 Issue 1, January 2019


A Study on Brand Evaluation of Patanjali Ayurvedic and Herbal Products

Aleena Johnson


Abstract: A study on the brand evaluation of Patanjali ayurvedic and herbal products in chengannur municipality, the study focuses on the preference of customers towards the Patanjali Products.75 respondents have been selected following convenient sampling method. Questionaires were used as data collecting instrument. Data was analysed using tabulation, percentages. Recommendations from the study were the marketer or the manufacturer of the brand should concentrate more on the quality of the brand. The marketers should also promote viral marketing as other respondents are influenced by their family and friends to choose a particular brand.


Keywords: Buying behaviour, Customers, FMCG, Brand preference


Edition: Volume 8 Issue 1, January 2019,


Pages: 561 - 564


How to Cite this Article?

Aleena Johnson, "A Study on Brand Evaluation of Patanjali Ayurvedic and Herbal Products", International Journal of Science and Research (IJSR), https://www.ijsr.net/get_abstract.php?paper_id=ART20194345, Volume 8 Issue 1, January 2019, 561 - 564

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