Views: 181 , Downloads: 94 | CTR: 52 % | Weekly Popularity: ⮙4
Research Paper | Management | Nigeria | Volume 8 Issue 1, January 2019
Market-Related Activities of the Value Chain and Manufacturing Firms Performance in Selected States of Northern Nigeria
Umar, Adeiza Muazu
The study examined the role of market-related activities of manufacturing value chain on the performance of manufacturing firms in selected states of Northern Nigeria. A firm-level survey was conducted in a cross-sectional examination of members of the Manufacturers Association of Nigeria (MAN), with a sample of 144 firms. The data collected for the study, which was supported by the value configuration theory, was analyzed using multiple regression analysis through the partial least squares structural equation modeling (PLS-SEM). It was discovered that marketing & sales activities, as well as service activities, have significant relationships with manufacturers overall performance. However, outbound logistic has no significant relationship with performance. The findings imply that whereas managers can rely on the contributions of marketing & sales as well as service activities along their value chain, outbound logistic activities may not contribute significantly in its present form towards better performance. It was therefore recommended that managers should find ways of improving those outbound activities they perform; and consider introducing strategic drivers, such as information technology, to enhance performance.
Keywords: Firm performance, manufacturing, market-related activities, outbound logistics, marketing & sales, services, value chain
Edition: Volume 8 Issue 1, January 2019
Pages: 1732 - 1740
How to Cite this Article?
Umar, Adeiza Muazu, "Market-Related Activities of the Value Chain and Manufacturing Firms Performance in Selected States of Northern Nigeria", International Journal of Science and Research (IJSR), https://www.ijsr.net/search_index_results_paperid.php?id=ART20194125, Volume 8 Issue 1, January 2019, 1732 - 1740
181 PDF Views | 94 PDF Downloads
Similar Articles with Keyword 'Firm performance'
Views: 181 , Downloads: 94 | CTR: 52 % | Weekly Popularity: ⮙4
Research Paper, Management, Nigeria, Volume 8 Issue 1, January 2019
Pages: 1732 - 1740Market-Related Activities of the Value Chain and Manufacturing Firms Performance in Selected States of Northern Nigeria
Umar, Adeiza Muazu
Views: 129 , Downloads: 111 | CTR: 86 % | Weekly Popularity: ⮙1
Dissertation Chapters, Management, India, Volume 5 Issue 7, July 2016
Pages: 1371 - 1374Analysis of Small Scale Enterprise Performance in Ethiopia: Evidence on Selected Small Scale Enterprises in Addis Ababa
P. Viswanadham, Yirgalem Tadele Gerba
Views: 123 , Downloads: 117 | CTR: 95 % | Weekly Popularity: ⮙2
Research Paper, Management, Rwanda, Volume 6 Issue 9, September 2017
Pages: 1885 - 1889Effect of Project Infrastructure Capabilities on the Performance of it Projects; A Case of Rwanda Online Project in Bugesera District
Emile Musonera, Dr. Paul Muturi Kariuki
Views: 128 , Downloads: 119 | CTR: 93 % | Weekly Popularity: ⮙2
Research Paper, Management, Kenya, Volume 5 Issue 6, June 2016
Pages: 2594 - 2598Strategic Resources, Competitive Advantage and Firms Performance: A Research Agenda
Masaba George Malika, Dr. Kilika James PhD
Views: 131 , Downloads: 121 | CTR: 92 % | Weekly Popularity: ⮙6
Research Paper, Management, Iraq, Volume 5 Issue 1, January 2016
Pages: 1858 - 1864Agency Cost and Management Behavior: The Role of Performance as a Moderator
Tariq Tawfeeq Yousif Alabdullah
Similar Articles with Keyword 'manufacturing'
Views: 210 , Downloads: 147 | CTR: 70 % | Weekly Popularity: ⮙3
Research Paper, Management, India, Volume 6 Issue 7, July 2017
Pages: 163 - 167Managing Cost Uncertainty in Production Using Genetic Algorithm
Dr. Niju. P. Joseph, Redha Jasim Shaker
Views: 239 , Downloads: 125 | CTR: 52 % | Weekly Popularity: ⮙3
Research Paper, Management, India, Volume 5 Issue 10, October 2016
Pages: 11 - 15Demand Management by Auto Component Manufacturers - A Study of Strategies
Dr. Gopaldas Pawan Kumar
Views: 10 , Downloads: 8 | CTR: 80 % | Weekly Popularity: ⮙8
Research Paper, Management, Vietnam, Volume 10 Issue 4, April 2021
Pages: 550 - 557Factors Affecting Dynamic Competitiveness of Veterinary Drug Manufacturing Enterprises in Vietnam
Pham Dac Thang
Views: 110 , Downloads: 77 | CTR: 70 % | Weekly Popularity: ⮙3
Research Paper, Management, India, Volume 9 Issue 11, November 2020
Pages: 1604 - 1610Use of Digital Learning Resources in the Present Situation of COVID-19 Pandemic in Maharashtra State
Dr. V. R. Humbe, Vivek Swami
Views: 181 , Downloads: 94 | CTR: 52 % | Weekly Popularity: ⮙4
Research Paper, Management, Nigeria, Volume 8 Issue 1, January 2019
Pages: 1732 - 1740Market-Related Activities of the Value Chain and Manufacturing Firms Performance in Selected States of Northern Nigeria
Umar, Adeiza Muazu
Similar Articles with Keyword 'services'
Views: 50 , Downloads: 43 | CTR: 86 %
Research Paper, Management, Kenya, Volume 3 Issue 9, September 2014
Pages: 2151 - 2156Effect of Employee Rewards and Recognition on Job Performance in Kenya?s Public Sector, A Case Study of Nakuru Water and Sanitation Services Company Ltd
Muthoni M. Muchai, Mwangi Benson
Views: 46 , Downloads: 44 | CTR: 96 % | Weekly Popularity: ⮙5
Research Paper, Management, China, Volume 10 Issue 3, March 2021
Pages: 434 - 443Research on User Information Adoption in Online Health Communities
Zhu Liu
Views: 96 , Downloads: 70 | CTR: 73 % | Weekly Popularity: ⮙4
Research Paper, Management, India, Volume 9 Issue 11, November 2020
Pages: 1090 - 1093Customer Adoption of Alternate Channels for Banking Service Requirements - A Case Study of Patna District
Dr. Trishna
Views: 125 , Downloads: 87 | CTR: 70 % | Weekly Popularity: ⮙7
Informative Article, Management, India, Volume 9 Issue 11, November 2020
Pages: 1636 - 1638Effectiveness of Social Networking as a Marketing Promotional Tool in Post COVID Era of Business
Jainy Rajan
Views: 169 , Downloads: 91 | CTR: 54 % | Weekly Popularity: ⮙5
Research Paper, Management, India, Volume 6 Issue 11, November 2017
Pages: 1474 - 1476Value Added Services are Buzz of Todays Business
Dr. R. Parvathi, B. Rammya
Similar Articles with Keyword 'value chain'
Views: 181 , Downloads: 94 | CTR: 52 % | Weekly Popularity: ⮙4
Research Paper, Management, Nigeria, Volume 8 Issue 1, January 2019
Pages: 1732 - 1740Market-Related Activities of the Value Chain and Manufacturing Firms Performance in Selected States of Northern Nigeria
Umar, Adeiza Muazu
Views: 149 , Downloads: 109 | CTR: 73 % | Weekly Popularity: ⮙3
Research Paper, Management, India, Volume 3 Issue 11, November 2014
Pages: 596 - 599A Study on Quality of Women Employees in Medical Transcription
K. Padminii, Dr. D. Venkatramaraju, Dr G Brindha
Views: 143 , Downloads: 112 | CTR: 78 % | Weekly Popularity: ⮙1
Survey Paper, Management, India, Volume 3 Issue 11, November 2014
Pages: 1699 - 1702Evaluation of the Value System of Payam University in Tehran, Iran
Farnaz Saberi Namin, Nainar Reddy P
Views: 155 , Downloads: 135 | CTR: 87 % | Weekly Popularity: ⮙2
Research Paper, Management, India, Volume 4 Issue 3, March 2015
Pages: 1267 - 1274Concept of Ideal Business & Its Realization Using E-Business Model
P. S. Aithal
Views: 160 , Downloads: 144 | CTR: 90 % | Weekly Popularity: ⮙4
Research Paper, Management, Kenya, Volume 6 Issue 1, January 2017
Pages: 1402 - 1407The Role of Technology in Customer Satisfaction in Public Service Institutions: A Case of Mombasa Water Supply and Sanitation Company
Fatuma Gakuria, Joseph Miyonga