Research Paper | Aerospace Engineering | Rwanda | Volume 7 Issue 10, October 2018
The Use of Social Networks in Promoting Rwanda's Image: A Case of Ministry of Foreign Affairs, Cooperation and East African Community
Ruzindana Rugasa Jean Baptiste, Dr. Caroline Nabuzale
Abstract: The Government of Rwanda is still facing the problem of negativist people who lives outside of the country using social media for smash up the image of the country. The government institution like Ministry of Foreign Affairs, Cooperation and East African Community through its different Rwanda embassies as well as the Office of the Government Spokesperson (OGS) are putting much effort on showing the truth of Rwandas image after the 1994 Genocide against the Tutsi. The general objective of this study is to examine the use of social networks in promoting Rwandas image. This research adopted descriptive research design where descriptive statistics was applied to analyse data from questionnaires and other information of government official tweets. In line with this, the target population is 77 respondents. During this study, the researcher used the census method. This research shows that social networks have an overall correlation with Rwandas image of 0.743 which is strong and positive. This means that approximately 74.3 % variations from promotion of Rwandas image are explained by the social networks variables at 5 % level of significance. Therefore, this is a good indication of the true position of promoting Rwandas image explained by the usage of Twitter, Facebook, YouTube and Instagram. The rule of thumb said that, usually an R square of more than 50 % is considered as better, this study show that R square is (0.743) implying that socio networks have impact on promoting the Rwanda image. The overall significance of the regression estimation model. It indicates that the model is significant in explaining the relationship between socio networks and promotion of Rwandas image at 5 % level of significance. The analysis of Variance shows that f-calculated is greater that f critical that is 6.301>0.01. Social networking being an appropriate tool to promote countrys tourism destination, improve its diplomacy, fighting the genocide ideology and attracting investment opportunities. Considering this research the social networks should be a strongest path to promote the country image.
Keywords: Social media, Government Institution, Promoting Rwandas Image
Edition: Volume 7 Issue 10, October 2018,
Pages: 1780 - 1787
How to Cite this Article?
Ruzindana Rugasa Jean Baptiste, Dr. Caroline Nabuzale, "The Use of Social Networks in Promoting Rwanda's Image: A Case of Ministry of Foreign Affairs, Cooperation and East African Community", International Journal of Science and Research (IJSR), https://www.ijsr.net/get_abstract.php?paper_id=ART20192487, Volume 7 Issue 10, October 2018, 1780 - 1787
How to Share this Article?
Similar Articles with Keyword 'Social'
Challenges in Anaesthesia of Children with Autistic Spectrum Disorders
K. Tsvetanova, S. Tsvetkova, M. Atanasova, E. Odiseeva
Policy Induced Agrarian Distress in Assam
Tasaduk Ariful Hussain
Similar Articles with Keyword 'media'
The Relationship between Internet-based Advertisements Customer Retention in Conventional and Budget Hotels in Uasin Gishu, Kenya
Effect of Cryotherapy on Pain Perception and Wound Healing among Mothers with Episiotomy
Agalya Valkudai Somu, Sathivel Arumugam, Vaijayanthimala Manogaran
Similar Articles with Keyword 'Government'
Issues in Apparel Export Management Faced by Small and Medium Export Houses at Sitapura (Jaipur)
Pooja Meharchandani, Rena Mehta, Sunetra Datt
A Study on Business Augmentation of Small Scale Plastic Industries in South India
Karthikeyan L. M., Sathiyavani.K
Similar Articles with Keyword 'Institution'
Factors that Influence Students Performance in Adult Education: A Case of Early Childhood Education at the University of Nairobi
Dr. Agnes Wanja Kibui
Developing Smart Student Attendance System Using Smart Phone Application
Tghrid Almardi, Himangi Pande
Similar Articles with Keyword 'Image'
Evaluation of Basic Noise Removal and Image Enhancement Techniques for Iris Database
Kanchan S. Bhagat, Dr. Pramod B Patil
Mitigation of Azimuth Ambiguities in SAR Images Using Restoration Techniques