International Journal of Science and Research (IJSR)

International Journal of Science and Research (IJSR)
Open Access | Fully Refereed | Peer Reviewed

ISSN: 2319-7064


Downloads: 132

Research Paper | Statistics | Nigeria | Volume 7 Issue 7, July 2018


The Effect of Total Quality Management (TQM) on the Organizational Growth of Adama Beverages: A Marketing Mix Perspective

Nelson Jonah, Ianngi Gabriel Ornguga, Emmanuel Torsen


Abstract: This paper examined the effect of Total Quality Management practices on organizational growth in Adama Beverages. Specifically, determining the effect of total quality management on organizational growth, the impact of marketing mix produce on organizational growth and the long term effect Total quality management on organizational growth. Explanatory research design was adopted. The target population comprised head of departments and distribution unit in Adama Beverages whose total population was 120. The sample size of 90 respondents was drawn using stratified random sampling. Questionnaires were used to collect primary data. Statistical Package for Social Sciences (SPSS) was used to perform data. The findings support the hypothesis that there is a positive and significant effect of total quality management on organizational growth thus any organization managers aiming to achieve organizational performance should pay close attention to all the elements of total quality management.


Keywords: Adama Beverages, Growth, Marketing Mix, Total Quality Management


Edition: Volume 7 Issue 7, July 2018,


Pages: 1096 - 1102


How to Cite this Article?

Nelson Jonah, Ianngi Gabriel Ornguga, Emmanuel Torsen, "The Effect of Total Quality Management (TQM) on the Organizational Growth of Adama Beverages: A Marketing Mix Perspective", International Journal of Science and Research (IJSR), https://www.ijsr.net/get_abstract.php?paper_id=ART2019229, Volume 7 Issue 7, July 2018, 1096 - 1102

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