Survey Paper | Agricultural Economics | Nepal | Volume 7 Issue 7, July 2018
Dairy Products Marketing in Bharatpur Metropolitan City, Nepal
S. Acharya, T. Bhandari
Efficient marketing system is essential to operate dairy industry in its full potential but past studies were inadequate to visualize milk marketing system in Bharatpur Metropolitan city. This survey was conducted during January to March of 2018 with the aims of analyzing socioeconomic characteristics of milk producers, determining marketing channels and margins receiving by the chain actors. Study collected primary information from 50 households and 16 key informants. Farmers, MPCs, chilling centers, processors, traders and consumers were major identified actors in four marketing channels. Out of 50 sampled households, 14 % were illiterate, 36 % earned from salary, 18 % and 16 % from remittance and business respectively. 78 % of 5047 tons produced milk was marketed surplus, out of which 89 % entered formal marketing channel supplying 3 % milk to local consumers through hot chain and 97 % to large processors through cold chain. Although Producers share was 100 % in direct selling to final consumer it was not sufficient to handle all the produced milk. Processors not only added highest value on raw milk but also received highest margin. Unit investment in raw milk gave highest net profit from ice-cream (2.963 rupees) and lowest from packet milk (0.37 rupees) after adding 6.05 and 0.245 rupees, respectively. Low price on SNF and fat content of milk had increased threat of dissatisfied farmers retreat from dairying. NDDB is suggested to give high attention in policy formation regarding aggressive competition of multinational products and local dairies with formal milk processing and distribution function.
Keywords: Chain actors, marketed surplus, marketing channel, product diversification, value addition
Edition: Volume 7 Issue 7, July 2018
Pages: 1377 - 1383
How to Cite this Article?
S. Acharya, T. Bhandari, "Dairy Products Marketing in Bharatpur Metropolitan City, Nepal", International Journal of Science and Research (IJSR), https://www.ijsr.net/search_index_results_paperid.php?id=ART2019175, Volume 7 Issue 7, July 2018, 1377 - 1383
122 PDF Views | 116 PDF Downloads
Similar Articles with Keyword 'Chain actors'
Survey Paper, Agricultural Economics, Nepal, Volume 7 Issue 7, July 2018
Pages: 1377 - 1383Dairy Products Marketing in Bharatpur Metropolitan City, Nepal
S. Acharya, T. Bhandari
Research Paper, Agricultural Economics, Bangladesh, Volume 8 Issue 2, February 2019
Pages: 924 - 932Value Chain Analysis of Tomato: A Case Study in Jessore District of Bangladesh
Dr. Paresh Kumar Sarma, M. H. Ali
Similar Articles with Keyword 'marketing channel'
Research Paper, Agricultural Economics, Tanzania, Volume 7 Issue 9, September 2018
Pages: 1071 - 1076Rural-Urban Linkages: Structure and Dynamics of Irish Potato Value Chain
Lukelo Roden Msese
Survey Paper, Agricultural Economics, Nepal, Volume 7 Issue 7, July 2018
Pages: 1377 - 1383Dairy Products Marketing in Bharatpur Metropolitan City, Nepal
S. Acharya, T. Bhandari
Survey Paper, Agricultural Economics, Sierra Leone, Volume 6 Issue 11, November 2017
Pages: 868 - 875Assessing the Structural Arrangement of Small Ruminant Markets in Kumasi and Tamale, Ghana
Kassoh Fallah Samuel, Jusufu Abdulai, Dr. Kwasi Ohene-Yankyera
Research Paper, Agricultural Economics, Burma, Volume 8 Issue 12, December 2019
Pages: 394 - 401Economic Analysis of Green Mung Bean in Selected Area, Myanmar
Yu Yu Tun, Aung Phyo
Similar Articles with Keyword 'value addition'
Research Paper, Agricultural Economics, Nigeria, Volume 7 Issue 8, August 2018
Pages: 1633 - 1636Assessment of Marketing Performance in Major Onion Markets, Kano State, Nigeria
Muhammad Nuraddeen Abbas; Kabiru Muhammad Kurawa; Umar Ibrahim Sabo; Mustapha Mukhtar; Sabo Ahmad Sai'D; Aminu Abdu
Survey Paper, Agricultural Economics, Nepal, Volume 7 Issue 7, July 2018
Pages: 1377 - 1383Dairy Products Marketing in Bharatpur Metropolitan City, Nepal
S. Acharya, T. Bhandari
Research Paper, Agricultural Economics, India, Volume 6 Issue 1, January 2017
Pages: 389 - 393Livelihood Enhancement of Vulnerable Farm Families through Integrated Farming Systems of Southern Districts of Karnataka
Nagaraju.Y, Raghavendra.N, Basavaraj.B
Research Paper, Agricultural Economics, Bangladesh, Volume 8 Issue 2, February 2019
Pages: 924 - 932Value Chain Analysis of Tomato: A Case Study in Jessore District of Bangladesh
Dr. Paresh Kumar Sarma, M. H. Ali