Dairy Products Marketing in Bharatpur Metropolitan City, Nepal
International Journal of Science and Research (IJSR)

International Journal of Science and Research (IJSR)
www.ijsr.net | Open Access | Fully Refereed | Peer Reviewed International Journal

ISSN: 2319-7064

Survey Paper | Agricultural Economics | Nepal | Volume 7 Issue 7, July 2018

Dairy Products Marketing in Bharatpur Metropolitan City, Nepal

S. Acharya, T. Bhandari

Efficient marketing system is essential to operate dairy industry in its full potential but past studies were inadequate to visualize milk marketing system in Bharatpur Metropolitan city. This survey was conducted during January to March of 2018 with the aims of analyzing socioeconomic characteristics of milk producers, determining marketing channels and margins receiving by the chain actors. Study collected primary information from 50 households and 16 key informants. Farmers, MPCs, chilling centers, processors, traders and consumers were major identified actors in four marketing channels. Out of 50 sampled households, 14 % were illiterate, 36 % earned from salary, 18 % and 16 % from remittance and business respectively. 78 % of 5047 tons produced milk was marketed surplus, out of which 89 % entered formal marketing channel supplying 3 % milk to local consumers through hot chain and 97 % to large processors through cold chain. Although Producers share was 100 % in direct selling to final consumer it was not sufficient to handle all the produced milk. Processors not only added highest value on raw milk but also received highest margin. Unit investment in raw milk gave highest net profit from ice-cream (2.963 rupees) and lowest from packet milk (0.37 rupees) after adding 6.05 and 0.245 rupees, respectively. Low price on SNF and fat content of milk had increased threat of dissatisfied farmers retreat from dairying. NDDB is suggested to give high attention in policy formation regarding aggressive competition of multinational products and local dairies with formal milk processing and distribution function.

Keywords: Chain actors, marketed surplus, marketing channel, product diversification, value addition

Edition: Volume 7 Issue 7, July 2018

Pages: 1377 - 1383

Share this Article

How to Cite this Article?

S. Acharya, T. Bhandari, "Dairy Products Marketing in Bharatpur Metropolitan City, Nepal", International Journal of Science and Research (IJSR), https://www.ijsr.net/search_index_results_paperid.php?id=ART2019175, Volume 7 Issue 7, July 2018, 1377 - 1383

122 PDF Views | 116 PDF Downloads

Download Article PDF



Similar Articles with Keyword 'Chain actors'

Survey Paper, Agricultural Economics, Nepal, Volume 7 Issue 7, July 2018

Pages: 1377 - 1383

Dairy Products Marketing in Bharatpur Metropolitan City, Nepal

S. Acharya, T. Bhandari

Share this Article

Research Paper, Agricultural Economics, Bangladesh, Volume 8 Issue 2, February 2019

Pages: 924 - 932

Value Chain Analysis of Tomato: A Case Study in Jessore District of Bangladesh

Dr. Paresh Kumar Sarma, M. H. Ali

Share this Article

Similar Articles with Keyword 'marketing channel'

Research Paper, Agricultural Economics, Tanzania, Volume 7 Issue 9, September 2018

Pages: 1071 - 1076

Rural-Urban Linkages: Structure and Dynamics of Irish Potato Value Chain

Lukelo Roden Msese

Share this Article

Survey Paper, Agricultural Economics, Nepal, Volume 7 Issue 7, July 2018

Pages: 1377 - 1383

Dairy Products Marketing in Bharatpur Metropolitan City, Nepal

S. Acharya, T. Bhandari

Share this Article

Survey Paper, Agricultural Economics, Sierra Leone, Volume 6 Issue 11, November 2017

Pages: 868 - 875

Assessing the Structural Arrangement of Small Ruminant Markets in Kumasi and Tamale, Ghana

Kassoh Fallah Samuel, Jusufu Abdulai, Dr. Kwasi Ohene-Yankyera

Share this Article

Research Paper, Agricultural Economics, Burma, Volume 8 Issue 12, December 2019

Pages: 394 - 401

Economic Analysis of Green Mung Bean in Selected Area, Myanmar

Yu Yu Tun, Aung Phyo

Share this Article

Similar Articles with Keyword 'value addition'

Research Paper, Agricultural Economics, Nigeria, Volume 7 Issue 8, August 2018

Pages: 1633 - 1636

Assessment of Marketing Performance in Major Onion Markets, Kano State, Nigeria

Muhammad Nuraddeen Abbas; Kabiru Muhammad Kurawa; Umar Ibrahim Sabo; Mustapha Mukhtar; Sabo Ahmad Sai'D; Aminu Abdu

Share this Article

Survey Paper, Agricultural Economics, Nepal, Volume 7 Issue 7, July 2018

Pages: 1377 - 1383

Dairy Products Marketing in Bharatpur Metropolitan City, Nepal

S. Acharya, T. Bhandari

Share this Article

Research Paper, Agricultural Economics, India, Volume 6 Issue 1, January 2017

Pages: 389 - 393

Livelihood Enhancement of Vulnerable Farm Families through Integrated Farming Systems of Southern Districts of Karnataka

Nagaraju.Y, Raghavendra.N, Basavaraj.B

Share this Article

Research Paper, Agricultural Economics, Bangladesh, Volume 8 Issue 2, February 2019

Pages: 924 - 932

Value Chain Analysis of Tomato: A Case Study in Jessore District of Bangladesh

Dr. Paresh Kumar Sarma, M. H. Ali

Share this Article
Top