International Journal of Science and Research (IJSR)

International Journal of Science and Research (IJSR)
Open Access | Fully Refereed | Peer Reviewed

ISSN: 2319-7064


Downloads: 220

Comparative Studies | Botany | India | Volume 7 Issue 3, March 2018


The Effect of Marketing Mix and Brand Image on Customer Loyalty at Premixed Mortar

Ariel Diesto Situmorang, Ujang Sumarwan, Megawati Simanjuntak


Abstract: The premixed mortar in Indonesia have steadily increased over the past years with customer loyalty emerging as a frontrunner in the building material industry. There have been copious studies related to the effects of marketing mix towards customer loyalty. However the majority of the research is on retail industry. Therefore it is the intention of the researcher to identify theeffects of marketing mix on customer loyalty in a high rise building project. The researcher will use 7P (four variables to describe the product and three for the services) and brand image for independent variables and customer loyalty for dependent variable. A total of 100 questionnaire surveys have been distributed tocustomers in greater Jakarta area who became decision maker in high rise building project. The results show that three variables of marketing mix such as product, price, and service, also brand image are equally important. The price is the most important towards customer loyalty is correlated with the product and the service that support the project.


Keywords: Tecomastansvarstans, Tecomastansvarangustata, Morphology, Anatomy


Edition: Volume 7 Issue 3, March 2018,


Pages: 49 - 57


How to Cite this Article?

Ariel Diesto Situmorang, Ujang Sumarwan, Megawati Simanjuntak, "The Effect of Marketing Mix and Brand Image on Customer Loyalty at Premixed Mortar", International Journal of Science and Research (IJSR), https://www.ijsr.net/get_abstract.php?paper_id=ART201821, Volume 7 Issue 3, March 2018, 49 - 57

How to Share this Article?

Enter Your Email Address


Similar Articles with Keyword 'Morphology'

Downloads: 56

Research Paper, Botany, India, Volume 10 Issue 1, January 2021

Pages: 1359 - 1363

Morphology, Molecular and Micropropagational Activities of Nerium odorum - A Review

Runa Rashmi, M. P. Trivedi

Share this Article

Downloads: 111

Research Paper, Botany, Uzbekistan, Volume 7 Issue 7, July 2018

Pages: 1161 - 1166

Structural Features of Seeds Allium Protensum Wendelbo and A. Suworowii Regel in the Introduction of Botanical Garden (Uzbekistan)

Yusupova D.M.

Share this Article

Similar Articles with Keyword 'Anatomy'

Downloads: 59

Research Paper, Botany, India, Volume 9 Issue 12, December 2020

Pages: 1320 - 1324

Study of Leaf Anatomy and Pollen of LiliumMackliniae (SEALY) Shirui Lily of Manipur

KH. Swarnalata Devi, E. Jadumani Singh, Th. Sobita Devi

Share this Article

Downloads: 111

Research Paper, Botany, Uzbekistan, Volume 7 Issue 7, July 2018

Pages: 1161 - 1166

Structural Features of Seeds Allium Protensum Wendelbo and A. Suworowii Regel in the Introduction of Botanical Garden (Uzbekistan)

Yusupova D.M.

Share this Article
Top