Research Paper | Business Management | Indonesia | Volume 7 Issue 2, February 2018
Exploring Factors Influencing Electronic Money Adoption (Qualitative Study of Line Pay E-Cash in Jabodetabek)
Aditia Pramagista, Indrawati
Abstract: LINE is the biggest chat application affiliate with Mandiri bank to launched LINE Pay e-cash. This study aims to explore factors driving LINE Pay adoption in the users life. Variable examined from Bezovski which are Relative Advantage, Compatibility, Complexity, Cost, Trust, and Security Risk. Primary data was gained from in-depth interview within 17 interviewees, observation and documentation. Purposive sampling was conducted due to condition of this research. This research carried out through the triangulation method. The research conclude that first withdraw features and additional cost transaction have negative effect in adoption LINE Pay. Second, Promotion Price is become another reason of adopting LINE Pay.
Keywords: Electronic Money, Electronic Money Adoption, Mobile Application, Chat Application
Edition: Volume 7 Issue 2, February 2018,
Pages: 1297 - 1300
How to Cite this Article?
Aditia Pramagista, Indrawati, "Exploring Factors Influencing Electronic Money Adoption (Qualitative Study of Line Pay E-Cash in Jabodetabek)", International Journal of Science and Research (IJSR), https://www.ijsr.net/get_abstract.php?paper_id=ART2018200, Volume 7 Issue 2, February 2018, 1297 - 1300
How to Share this Article?
Similar Articles with Keyword 'Electronic Money'
Recent Trend in Crypto Currency in India Vs Global: Issues and Challenges-Overview
Dr. K. Kamalakkannan
Integration of Technology Acceptance Model and Theory of Planned Behaviour of Intention to Use Electronic Money
Heddy Friadi, Ujang Sumarwan, Kirbrandoko
Similar Articles with Keyword 'Electronic'
BP Evaluation and Re-engineering: Case Study Acquiring Travel Plan Quotations
Asma AL Zahrani, Reham Al Wadai, Redha AL Sulami, Zinah Matar, Salma Mahgoub
Research on Enterprises Online to Offline Business Model
Yifeng WANG, Shuxin FENG
Similar Articles with Keyword 'Money'
Influence of Entrepreneurial Strategy on Customer Satisfaction in Water Providers in Kenya: A Case Study of Eldoret Water and Sanitation Company Limited
Marita Francis Asiago; Dr. Samson Nyang'au Paul
Factors Affecting the Adoption of Mobile Banking by Deposit Taking Saccos in Kenya
Munyambu Veronica Gathoni, Dr. Joseph Obwogi