International Journal of Science and Research (IJSR)

International Journal of Science and Research (IJSR)
Since Year 2012 | Open Access | Double Blind Reviewed

ISSN: 2319-7064




Downloads: 114

Informative Article | Management | China | Volume 6 Issue 12, December 2017


Coupling Performance Analysis of Three Pillars of Enterprise Management

Yifeng Wang [2] | Yilong Yu


Abstract: The three pillars of business management are strategic management, marketing management and project management. In the actual operation of the enterprise, strategic management, marketing management and project management need to be effectively matched. This paper uses the coupling mechanism of strategy, marketing and project and entropy theory to build a coupling model of enterprise strategy - resource - marketing - resource - project. Applying the coupling model, we explain the method of calculating the coupling degree of each pairwise combination separately, providing the support of mathematical method for strategic project selection and marketing project management and optimal allocation of resources, making their own contribution to the development of enterprise management theory, It also has a reference value for other industries.


Keywords: strategic management, marketing management, project management, coupling model


Edition: Volume 6 Issue 12, December 2017,


Pages: 1563 - 1571


How to Cite this Article?

Yifeng Wang, Yilong Yu, "Coupling Performance Analysis of Three Pillars of Enterprise Management", International Journal of Science and Research (IJSR), Volume 6 Issue 12, December 2017, pp. 1563-1571, https://www.ijsr.net/get_abstract.php?paper_id=ART20179079

How to Share this Article?

Enter Your Email Address




Similar Articles with Keyword 'strategic management'

Downloads: 4 | Weekly Hits: ⮙1 | Monthly Hits: ⮙1

Research Paper, Management, Indonesia, Volume 11 Issue 2, February 2022

Pages: 671 - 680

Business Development Strategy for Rooftop Solar Power Plant at PT XYZ

Yantri Puspita Rani | Dr. M. Djoko Hanantijo

Share this Article

Downloads: 90

Masters Thesis, Management, Rwanda, Volume 9 Issue 11, November 2020

Pages: 915 - 922

Effect of Leadership to the Strategic Management of an Organization - Case Study: Rwanda Governance Board

Faith Mukashema | Dr. Patrick Mulyungi [110]

Share this Article


Top