Coupling Performance Analysis of Three Pillars of Enterprise Management
International Journal of Science and Research (IJSR)

International Journal of Science and Research (IJSR)
www.ijsr.net | Open Access | Fully Refereed | Peer Reviewed International Journal

ISSN: 2319-7064


Amazon Sale


Informative Article | Management | China | Volume 6 Issue 12, December 2017

Coupling Performance Analysis of Three Pillars of Enterprise Management

Yifeng Wang, Yilong Yu

The three pillars of business management are strategic management, marketing management and project management. In the actual operation of the enterprise, strategic management, marketing management and project management need to be effectively matched. This paper uses the coupling mechanism of strategy, marketing and project and entropy theory to build a coupling model of enterprise strategy - resource - marketing - resource - project. Applying the coupling model, we explain the method of calculating the coupling degree of each pairwise combination separately, providing the support of mathematical method for strategic project selection and marketing project management and optimal allocation of resources, making their own contribution to the development of enterprise management theory, It also has a reference value for other industries.

Keywords: strategic management, marketing management, project management, coupling model

Edition: Volume 6 Issue 12, December 2017

Pages: 1563 - 1571

Share this Article

How to Cite this Article?

Yifeng Wang, Yilong Yu, "Coupling Performance Analysis of Three Pillars of Enterprise Management", International Journal of Science and Research (IJSR), https://www.ijsr.net/search_index_results_paperid.php?id=ART20179079, Volume 6 Issue 12, December 2017, 1563 - 1571

67 PDF Views | 59 PDF Downloads

Download Article PDF


Amazon Sale


Similar Articles with Keyword 'strategic management'

Research Paper, Management, Namibia, Volume 9 Issue 5, May 2020

Pages: 1684 - 1690

Implications of Organisational Shared Vision in Private Tertiary Institutions in Gauteng Province, South Africa

Austin Musundire, Gibbet Murambiwa Magaisa, Lovemore Matipira

Share this Article

Research Paper, Management, Kenya, Volume 3 Issue 10, October 2014

Pages: 2101 - 2107

Assessment of the Role of Strategic Ergonomics on Employee Performance in the Health Sector in Kenya: A Study of Health Workers in Nakuru County

Evelyn Wanjiru Kahare

Share this Article

Research Paper, Management, Kenya, Volume 5 Issue 10, October 2016

Pages: 1022 - 1025

Factors Affecting the Implementation of Self Sustenance Strategic Plans by Seventh Day Adventist Churches in Kenya

Newborn Areba, Dr. Dennis Juma

Share this Article

Research Paper, Management, Ghana, Volume 3 Issue 12, December 2014

Pages: 2172 - 2173

Impact of Strategic Management Applications: The Way-Forward for Small and Medium Scale Enterprise in Africa

Lawrence Lowell PhD

Share this Article

Research Paper, Management, Kenya, Volume 3 Issue 11, November 2014

Pages: 242 - 248

Effect of Strategic Management Practices on Bank Loan Recovery by Commercial Banks in Kenya: A Case of Family Bank Limited

Kamau John G., Wagoki Juma

Share this Article

Similar Articles with Keyword 'marketing management'

Informative Article, Management, China, Volume 6 Issue 12, December 2017

Pages: 1563 - 1571

Coupling Performance Analysis of Three Pillars of Enterprise Management

Yifeng Wang, Yilong Yu

Share this Article

Research Paper, Management, India, Volume 5 Issue 5, May 2016

Pages: 1612 - 1616

Consumer Behaviour towards Consumer Durable Goods in Thiruvarur District

P. Sathya, C. Vijayasanthi

Share this Article

Research Paper, Management, China, Volume 8 Issue 5, May 2019

Pages: 372 - 378

The Relationship between Brand Impression, Price and Consumer Choice Preferences - An Empirical Study Based on Cross-Culture

Eang Youhouy, Zhou Xiaohong

Share this Article

Similar Articles with Keyword 'project management'

Research Paper, Management, Sierra Leone, Volume 9 Issue 2, February 2020

Pages: 973 - 978

The Essence of Risk Identification in Project Risk Management: An Overview

Crispin George

Share this Article

Research Paper, Management, Sierra Leone, Volume 9 Issue 3, March 2020

Pages: 102 - 106

The Significance of Auditing in Project Management

Crispin George

Share this Article

Research Paper, Management, Ukraine, Volume 4 Issue 1, January 2015

Pages: 1723 - 1724

Divergent Methodology of Decision Harmonization in Project Management of Development

Olena Kryvoruchko

Share this Article

Informative Article, Management, India, Volume 4 Issue 1, January 2015

Pages: 2674 - 2695

Securing the Future: A Systems Approach to Continuous Improvement in Health Care by Applying the Theory of Constraints

Tabish S. A., Nabil Syed

Share this Article

Research Paper, Management, Kenya, Volume 4 Issue 5, May 2015

Pages: 2359 - 2364

Assessment of Devolution of Project Management Functions on Organizational Performance in County Government in Kenya: A Study of Nakuru County

Winrose Wamuyu Mundia

Share this Article
Top