Coupling Performance Analysis of Three Pillars of Enterprise Management
International Journal of Science and Research (IJSR)

International Journal of Science and Research (IJSR)
www.ijsr.net | Open Access | Fully Refereed | Peer Reviewed International Journal

ISSN: 2319-7064

Informative Article | Management | China | Volume 6 Issue 12, December 2017

Coupling Performance Analysis of Three Pillars of Enterprise Management

Yifeng Wang, Yilong Yu

The three pillars of business management are strategic management, marketing management and project management. In the actual operation of the enterprise, strategic management, marketing management and project management need to be effectively matched. This paper uses the coupling mechanism of strategy, marketing and project and entropy theory to build a coupling model of enterprise strategy - resource - marketing - resource - project. Applying the coupling model, we explain the method of calculating the coupling degree of each pairwise combination separately, providing the support of mathematical method for strategic project selection and marketing project management and optimal allocation of resources, making their own contribution to the development of enterprise management theory, It also has a reference value for other industries.

Keywords: strategic management, marketing management, project management, coupling model

Edition: Volume 6 Issue 12, December 2017

Pages: 1563 - 1571

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How to Cite this Article?

Yifeng Wang, Yilong Yu, "Coupling Performance Analysis of Three Pillars of Enterprise Management", International Journal of Science and Research (IJSR), https://www.ijsr.net/search_index_results_paperid.php?id=ART20179079, Volume 6 Issue 12, December 2017, 1563 - 1571

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