International Journal of Science and Research (IJSR)

International Journal of Science and Research (IJSR)
www.ijsr.net | Most Trusted Research Journal Since Year 2012

ISSN: 2319-7064

Research Paper | Management | India | Volume 6 Issue 11, November 2017

Role of Pre-Sales in Understanding Consumer Behaviour for SaaS Product

Polimati Naveen Prasad

The Influence of Consumer Behavior in INBOUND marketing of a subscription based model, SaaS Product. Its effectiveness on the Business and the willingness towards buying the product is observed and encapsulated in this Research Paper. This Research is an observation of the Products Buying Behavior for Four Months in an Organization and capsuled in this research paper.

Keywords: SaaS Software as a service, Lead, Prospect, Lead Nurturing Lead Enrichment, CRM- Customer Relationship Management tool

Edition: Volume 6 Issue 11, November 2017

Pages: 1497 - 1503


How to Cite this Article?

Polimati Naveen Prasad, "Role of Pre-Sales in Understanding Consumer Behaviour for SaaS Product", International Journal of Science and Research (IJSR), https://www.ijsr.net/search_index_results_paperid.php?id=ART20178220, Volume 6 Issue 11, November 2017, 1497 - 1503

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