The Priority of Marketing Strategy of Coffee in Tana Toraja
International Journal of Science and Research (IJSR)

International Journal of Science and Research (IJSR)
www.ijsr.net | Open Access | Fully Refereed | Peer Reviewed International Journal

ISSN: 2319-7064

Downloads: 136

Research Paper | Agriculture | Indonesia | Volume 6 Issue 11, November 2017

The Priority of Marketing Strategy of Coffee in Tana Toraja

Dwi Prasetyawati Thana, Rahim Darma, Rahman Kadir

Coffee has the promising prospect to be cultivatied to perceive the more growing market and growing demand fof the coffee. This study aims to formulate the pattern of marketing strategies that can be the right choice to be applied by PT. Sulotco Jaya Abadi in coffee marketing activities based on certain criteria. This research is an explanatory research in the form of applied research that is descriptive (explanation without hypothesis) by using qualitative approach with focus of analysis to arrange alternative strategy by using 7 influential informant in decision making at PT. Sulotco Jaya Abadi. The analysis used is analysis of SWOT analysis to formulate alternative strategy based on internal-external factor of company and AHP analysis to know priority strategy for PT. Sulotco Jaya Abadi. The results showed that priority strategy of PT. Sulotco Jaya Abadi based on predetermined criteria, which is easy to implement, budget enough, contribute in improving company image, and contribute to the achievement of company mission is (1) maintaining the quality of the coffee beans produced, (2) increase production capacity, (3) maintaining and improving the quality of human resources through the development and training of employees, (4) developing domestic and international markets and buying coffee from the community, and (5) undertake tree rejuvenation and rehabilitation of coffee plantations.

Keywords: Strategy, Marketing, Coffee, Toraja Coffee

Edition: Volume 6 Issue 11, November 2017

Pages: 953 - 958

Share this Article

How to Cite this Article?

Dwi Prasetyawati Thana, Rahim Darma, Rahman Kadir, "The Priority of Marketing Strategy of Coffee in Tana Toraja", International Journal of Science and Research (IJSR), https://www.ijsr.net/search_index_results_paperid.php?id=ART20178036, Volume 6 Issue 11, November 2017, 953 - 958

Enter Your Email Address




Similar Articles with Keyword 'Strategy'

Downloads: 93

Research Paper, Agriculture, India, Volume 9 Issue 7, July 2020

Pages: 1065 - 1066

Biochar Application - A Strategy to Sustain Soil Microflora in Chillies (Capsicum frutescens L.)

Dr. Dande Swapna Sree

Share this Article

Downloads: 119 | Weekly Hits: ⮙2

Research Paper, Agriculture, Iraq, Volume 6 Issue 5, May 2017

Pages: 2514 - 2517

Relationship of Lactoferrin Gene with a Number of Growth Traits in Holstein Calves

Natik. H. Alkudsi, Nadia W. Shaker

Share this Article

Downloads: 127

Research Paper, Agriculture, Indonesia, Volume 7 Issue 6, June 2018

Pages: 219 - 225

The Development Strategy of Peanut (Arachis Hypogaea) Agribusiness to Improve Farmers Revenue at Bantaeng Regency

Hasriliandi Halim; Ahmad Ramadhan Siregar; Nurdin Brasit

Share this Article

Downloads: 136

Research Paper, Agriculture, Indonesia, Volume 6 Issue 11, November 2017

Pages: 953 - 958

The Priority of Marketing Strategy of Coffee in Tana Toraja

Dwi Prasetyawati Thana, Rahim Darma, Rahman Kadir

Share this Article

Downloads: 138 | Weekly Hits: ⮙3

Research Paper, Agriculture, Indonesia, Volume 7 Issue 8, August 2018

Pages: 196 - 199

Strategy for Increasing Production of Rice Commodity in East Halmahera Regency

Muhammad Abdullah, Nurdin Brasit, Muh. Hatta Jamil

Share this Article

Similar Articles with Keyword 'Marketing'

Downloads: 116

Research Paper, Agriculture, Indonesia, Volume 7 Issue 9, September 2018

Pages: 243 - 247

Effectiveness of One Stop Entertainment, Learning and Shopping Marketing Concepts on Visitors Satisfaction Agrotourism in South Sulawesi (Case Study: Wisata Kebun, Gowa)

Aqsyah Anggraini, Rahim Darma, Ahmad Ramadhan Siregar

Share this Article

Downloads: 120

Research Paper, Agriculture, Indonesia, Volume 7 Issue 8, August 2018

Pages: 1383 - 1386

Development of Tofu and Tempeh Business through Partnership in Tidore Island City of North Maluku Province

Astuti Ardenan, Rahim Darma, Abdul Razak Munir

Share this Article

Downloads: 125 | Monthly Hits: ⮙3

Research Paper, Agriculture, Nigeria, Volume 2 Issue 4, April 2013

Pages: 23 - 29

An Assessment of the Factors that Affect the Productivity and Production of Small Scale Farmers in Three Selected Districts of Zimbabwe

Angela Maposa

Share this Article

Downloads: 127

Research Paper, Agriculture, Indonesia, Volume 7 Issue 6, June 2018

Pages: 219 - 225

The Development Strategy of Peanut (Arachis Hypogaea) Agribusiness to Improve Farmers Revenue at Bantaeng Regency

Hasriliandi Halim; Ahmad Ramadhan Siregar; Nurdin Brasit

Share this Article

Downloads: 128 | Weekly Hits: ⮙2

Research Paper, Agriculture, Benin, Volume 8 Issue 11, November 2019

Pages: 1872 - 1876

Promoting Value Chains Impacts through Sedentary Based-Cropping Systems

Raphiou Maliki, Denis Cornet, Brice Sinsin

Share this Article

Similar Articles with Keyword 'Coffee'

Downloads: 116

Research Paper, Agriculture, Ethiopia, Volume 8 Issue 11, November 2019

Pages: 1412 - 1420

Effect of Drying Methods on Raw Quality of Selected Cultivars of Arabica Coffee (Coffea arabica L.) Grown in South West, Ethiopia

Mikru Tesfa

Share this Article

Downloads: 126 | Weekly Hits: ⮙2

Research Paper, Agriculture, Kenya, Volume 6 Issue 5, May 2017

Pages: 491 - 494

Pathogenicity of Colletotrichum kahawae in Kenya

Fredrick M. Njoka, Owaka Margaret, Chrispine Omondi, Elijah Kathurima

Share this Article

Downloads: 135

Research Paper, Agriculture, Ethiopia, Volume 8 Issue 9, September 2019

Pages: 701 - 709

Value Chain Analysis of Coffee: The Case of Amaro Woreda in Southern Ethiopia

Zemach Lemecha

Share this Article

Downloads: 136

Research Paper, Agriculture, Indonesia, Volume 6 Issue 11, November 2017

Pages: 953 - 958

The Priority of Marketing Strategy of Coffee in Tana Toraja

Dwi Prasetyawati Thana, Rahim Darma, Rahman Kadir

Share this Article

Downloads: 146

Research Paper, Agriculture, India, Volume 6 Issue 6, June 2017

Pages: 809 - 812

A Study on Small Tea Growers Satisfaction Level and Problems with Special Reference to the Nilgiris District of Tamil Nadu

Dr. A. Jaganathan, Dr. K. Palanichamy

Share this Article



Top