Downloads: 159 | Views: 173
Research Paper | Management | Indonesia | Volume 6 Issue 10, October 2017
Factor affecting Consumer in Impulse Buying (On Hypermarket in Makassar City)
Thomas Timotius Abraham | Carla Poli
Abstract: This study aims to determine the factors cause consumers to make impulse buying. This study uses three sales promotion, personal selling, and hedonic shopping value as independent variable and impulse buying as the dependent variable. Data were collected by distributing questionnaires to 100 respondents by using purposive sampling. Then the data were analyzed by using validity test, reliability, multiple regression analysis, and hypothesis testing using F and t-test. This study found that sales promotion, personal selling, and hedonic shopping value significantly influence the impulse buying variable. Sales promotion, personal selling, and hedonic shopping value variable have significant effect to impulse buying.
Keywords: sales promotion, personal selling, hedonic shopping value, impulse buying
Edition: Volume 6 Issue 10, October 2017,
Pages: 710 - 714
Similar Articles with Keyword 'sales promotion'
Downloads: 110
Research Paper, Management, Indonesia, Volume 5 Issue 11, November 2016
Pages: 810 - 814Analysis of Marketing Communications Mix to Brand Image and the Impact on the Students Decision in Choosing a Private College in Purwakarta : Survey on Student STT Wastukancana
Imas Widowati [2] | Elly Setiadewi
Downloads: 119
Research Paper, Management, Indonesia, Volume 4 Issue 4, April 2015
Pages: 1033 - 1038The Effects of Integrated Marketing Communicationson Brand Equity of Authorized Automotives Companies in Indonesia
Aditya Wardhana [5] | Budi Rustandi Kartawinata [4] | Syahputra [4]