International Journal of Science and Research (IJSR)

International Journal of Science and Research (IJSR)
Open Access | Fully Refereed | Peer Reviewed

ISSN: 2319-7064




Downloads: 157

Research Paper | Business Management | Indonesia | Volume 6 Issue 10, October 2017


Carp Business Development Strategy in Cirata

Randytio Samasta, Yandra Arkeman, Budhi Hascaryo Iskandar


Abstract: This study is a business development analysis at one fishery company in Cirata, West Java. It is measured by matrix strategies including Internal Factors Evaluation (IFE), External Factors Evaluation (EFE), Strategic Position and Action Evaluation (SPACE), and Quantitative Strategic Planning Matrix (QSPM). This study will provides necessary information of critical success factors and serve as the basis for companys strategy. Based on the result, the company are needs to implementing market penetration as priority strategy. Other strategies that can be implemented by priority is market development, product development, and concentric diversification


Keywords: Business Development, Strategy Priority, Critical Success Factors, Matrix Strategies


Edition: Volume 6 Issue 10, October 2017,


Pages: 771 - 773


How to Cite this Article?

Randytio Samasta, Yandra Arkeman, Budhi Hascaryo Iskandar, "Carp Business Development Strategy in Cirata", International Journal of Science and Research (IJSR), https://www.ijsr.net/get_abstract.php?paper_id=ART20177048, Volume 6 Issue 10, October 2017, 771 - 773

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