Competitiveness Measurement of Oranges Based on Consumer Preference
International Journal of Science and Research (IJSR)

International Journal of Science and Research (IJSR)
www.ijsr.net | Open Access | Fully Refereed | Peer Reviewed International Journal

ISSN: 2319-7064

Views: 137 , Downloads: 115 | CTR: 84 % | Weekly Popularity: ⮙1

Research Paper | Business Management | Indonesia | Volume 6 Issue 9, September 2017

Competitiveness Measurement of Oranges Based on Consumer Preference

Anisa Windhita, Joyo Winoto, Sahara

In the era of free trade, the competition between fresh local oranges and fresh imported oranges will be intensified to compete for the high market share of fresh orange consumers in Indonesia. The purpose of this research is to analyze price competitiveness, attributes quality and factors that affecting consumer preferences of local orange and imported orange. Moreover, this research measure competitiveness between local orange and imported orange based on consumer preferences which is based on Hsu and Wanns research (2004) and Benjamin et al. (2004). This research design is descriptive which is conducted through questionnaire. The sampling technique used was convenience, from obtained 150 samples. There are three variables that taking role as main focus in this research, which are price level, attributes quality (taste, colour and size), and factors that affect (individual, intrinsic, social economy and education) as independent variables, and consumer preferences as a dependent variable. The data obtained are processed using descriptive, statistic analytical T test, S test and kruskal-wallis test for price competitiveness, conjoint analysis for attributes, and discriminant analysis for affecting factors. Descriptive analysis show that most of the obtained respondents are women between 31-40 years old, married, undergraduate, and work as official employee. Statistic analytical T test, S test and kruskal-wallis test show that the price of local orange are lower than any imported orange. Conjoint analysis show that the taste of local orange has the highest importance point, meanwhile imported orange colour and size has the highest importance point. Discriminant analysis show that intrinsic factor are the most dominant influence preferences to orange. Intrinsic factors consist taste, skin colour, fruit size, fruit shape, freshness, fruits water content, and fruits smell.

Keywords: competitiveness, preference, discriminant, conjoint

Edition: Volume 6 Issue 9, September 2017

Pages: 1224 - 1228

Share this Article

How to Cite this Article?

Anisa Windhita, Joyo Winoto, Sahara, "Competitiveness Measurement of Oranges Based on Consumer Preference", International Journal of Science and Research (IJSR), https://www.ijsr.net/search_index_results_paperid.php?id=ART20176862, Volume 6 Issue 9, September 2017, 1224 - 1228

137 PDF Views | 115 PDF Downloads

Download Article PDF



Similar Articles with Keyword 'competitiveness'

Views: 97 , Downloads: 78 | CTR: 80 % | Weekly Popularity: ⮙8

Review Papers, Business Management, Brazil, Volume 10 Issue 2, February 2021

Pages: 181 - 191

Coopetition: A Systematic Review and Research Guidelines

Carina Nunes, Melissa Watanabe, Silvio Parodi Oliveira Camilo

Share this Article

Views: 155 , Downloads: 114 | CTR: 74 % | Weekly Popularity: ⮙3

Comparative Studies, Business Management, Bangladesh, Volume 2 Issue 2, February 2013

Pages: 576 - 587

Impact of Training in Pharmaceutical Industry: An Assessment on Square Pharmaceuticals Limited, Bangladesh

Mahbuba Sultana

Share this Article

Views: 137 , Downloads: 115 | CTR: 84 % | Weekly Popularity: ⮙1

Research Paper, Business Management, Indonesia, Volume 6 Issue 9, September 2017

Pages: 1224 - 1228

Competitiveness Measurement of Oranges Based on Consumer Preference

Anisa Windhita, Joyo Winoto, Sahara

Share this Article

Views: 159 , Downloads: 116 | CTR: 73 %

Research Paper, Business Management, Philippines, Volume 8 Issue 10, October 2019

Pages: 1302 - 1307

Job Competencies of Hotel and Restaurant and Restaurant Management Students: Basis for Program Enhancement

Aileen Y. Vigilia, Ma. Cecilia P. Reyes

Share this Article

Views: 158 , Downloads: 120 | CTR: 76 % | Weekly Popularity: ⮙4

Research Paper, Business Management, Kenya, Volume 5 Issue 12, December 2016

Pages: 2129 - 2133

Effectiveness of Staff Training on the Performance of Hotels in Kisumu City, Kisumu County, Kenya

Rosemary Malonza, Phyllis Walaba

Share this Article

Similar Articles with Keyword 'preference'

Views: 162 , Downloads: 90 | CTR: 56 % | Weekly Popularity: ⮙3

Research Paper, Business Management, Indonesia, Volume 8 Issue 5, May 2019

Pages: 914 - 917

Factors Influencing Consumers Preferences and Purchasing Behavior of Bulk and Packaged Rice

Anissa Hutami Dewi, Megawati Simanjuntak, Istiqlaliyah Muflikhati

Share this Article

Views: 185 , Downloads: 93 | CTR: 50 % | Weekly Popularity: ⮙4

Research Paper, Business Management, Indonesia, Volume 8 Issue 4, April 2019

Pages: 1560 - 1566

Positioning Analysis Breakfast Menu in Fast Food Franchise based on Customer Perception in Bandung City 2014 (Case Study: Kentucky Fried Chicken, Mcdonalds, Pizza Hut and Dunkin Donuts)

Refi Rifaldi Windy Giri, Raisa Altivira, Shelvy Taurusiana Aziz

Share this Article

Views: 137 , Downloads: 115 | CTR: 84 % | Weekly Popularity: ⮙1

Research Paper, Business Management, Indonesia, Volume 6 Issue 9, September 2017

Pages: 1224 - 1228

Competitiveness Measurement of Oranges Based on Consumer Preference

Anisa Windhita, Joyo Winoto, Sahara

Share this Article

Views: 166 , Downloads: 137 | CTR: 83 % | Weekly Popularity: ⮙3

Research Paper, Business Management, India, Volume 2 Issue 2, February 2013

Pages: 213 - 217

A Study on Emotional Brand Loyalty towards Consumer Health Drinks

T.Kalakumari, M.Sekar

Share this Article

Views: 216 , Downloads: 152 | CTR: 70 % | Weekly Popularity: ⮙4

Research Paper, Business Management, Saudi Arabia, Volume 8 Issue 11, November 2019

Pages: 1868 - 1871

An Automated Experience-Based Business Process Reengineer: Case Study Bank Call Center

Salma Elhag, Ebtehaj Alshahrani, Zainab Alsharif

Share this Article
Top