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Case Studies | Digital Investigation | India | Volume 6 Issue 11, November 2017
India's Introduction to Electronic Business (E-Business)
Debanjan Goswami  | Esha Nandy
Abstract: This paper recognizes the unlimited rising possibilities of growth in Indias economy, knowledge transfers and social connectivity sectors in terms of Digital mediums. The Smart-City program is a big step taken to empower citizens from all corners of India and connect them together to provide a platform to educate, train and incorporate a much broader thinking capabilities in them for a better living, under the Digital India campaign. With close speculations on some of the economically gigantic countries, its a very much evident that to build any robust economic structure a uniformly well distributed economical standard for every citizen is needed. Nowadays, Electronic trading and marketplaces look extremely promising in terms of generating huge market revenue in the coming years with the fastest growing rate in the globe. The paper analyzes the step-by-step business share structure that online retailers following and the impact of evolving online marketplaces on the domestic offline markets. Critical analysis of the policies owned by e-commerce companies is discussed including the marketing strategies, revenue models and the return policies. This socio-economic structure is closely emphasized, researched in terms of essential market dependent parameters and some revised business models has also been introduced to this paper.
Keywords: E-commerce, online marketplaces, Customers, products, companies, digital business
Edition: Volume 6 Issue 11, November 2017,
Pages: 1090 - 1097