International Journal of Science and Research (IJSR)

International Journal of Science and Research (IJSR)
www.ijsr.net | Most Trusted Research Journal Since Year 2012

ISSN: 2319-7064

Research Paper | Business Management | Indonesia | Volume 6 Issue 12, December 2017

The Interest of Buying on Muslim Community to Cake and Bakery that does not Have Halal Certificate

Ishaq, Lilik Noor Yuliati, Ahmad Sulaeman

Research of interest on Muslim society in buying cake and bakery products that have not been certified halal done in the city of Bogor. 120 respondents obtained in this study are scattered from different gender, age, occupation, education level, and income. This study consists of 5 exogenous variables and 2 endogenous variables. Data were analyzed with Partial Least Square using SmartPLS 2.0 program. Variable product quality, awareness, promotion significantly influence purchase of intention. Self identity variable has significant effect to awareness. The significant effect of the variable is known by the t-count > t tab (1.96). The implications of consumer protection under Law No. 8 of 1999, on government policies, business actors, and consumers.

Keywords: interest buy, purchase of intention, halal, cake dan bakery, smartPLS 20, Law No8 of 1999

Edition: Volume 6 Issue 12, December 2017

Pages: 1077 - 1082


How to Cite this Article?

Ishaq, Lilik Noor Yuliati, Ahmad Sulaeman, "The Interest of Buying on Muslim Community to Cake and Bakery that does not Have Halal Certificate", International Journal of Science and Research (IJSR), https://www.ijsr.net/search_index_results_paperid.php?id=ART20174175, Volume 6 Issue 12, December 2017, 1077 - 1082

17 PDF Views | 21 PDF Downloads

Download Article PDF



Similar Articles with Keyword 'purchase intention'

Research Paper, Business Management, Indonesia, Volume 6 Issue 10, October 2017

Pages: 174 - 178

Purchase Intention of an Apartment: An Application of Theory of Planned Behavior (TPB)

Rezki Tegar Wibawa, Hartoyo, Sri Hartoyo

Share this article

Research Paper, Business Management, Indonesia, Volume 7 Issue 5, May 2018

Pages: 704 - 709

Analysis of Country of Origin, Brand Image, Marketing Mix, and Purchase Intention of Indonesia Local Bag

Dewi Annisa Puspita, Lilik Noor Yuliati, Diah Krisnatuti

Share this article

Top