Predicting Acceptance and Use Behavior of Consumers toward IndiHome Services by Using Extended UTAUT Model (A Case Study in Bandung)
International Journal of Science and Research (IJSR)

International Journal of Science and Research (IJSR)
www.ijsr.net | Open Access | Fully Refereed | Peer Reviewed International Journal

ISSN: 2319-7064

Research Paper | Business Management | Indonesia | Volume 6 Issue 5, May 2017

Predicting Acceptance and Use Behavior of Consumers toward IndiHome Services by Using Extended UTAUT Model (A Case Study in Bandung)

Indrawati, Rafa Najiya

Telkom as the only state-owned telecommunications enterprise also a leading telecommunication company in Indonesia which provides fixed line or cable line try to seek an opportunity from another potential market to generate their profit. While the mobile migration result in unfavorable situation for traditional market, however industry statistics show an upward trend from other key ICT indicator subscriptions, which in this case is Triple Play services named IndiHome. Unfortunately, the factors that affecting consumers on using IndiHome Services are still not clearly observed. Analyzing factors that affect the behavior intention and usage behavior of consumers toward the adoption of IndiHome Services is needed. This research intends to analyze factors that affect the behavioral intention and use behavior of consumers toward the adoption of IndiHome Services in Bandung, based on Unified Theory of Acceptance and Use of Technology 2. The results reveals, factors that influencing the Behavioral Intention on the adoption of IndiHome services in Bandung sequentially starting from the greatest influence are Habit, Hedonic Motivation, Social Influence, Performance Expectancy, Price Value and Facilitating Condition as 82.3 %. While the influence of Habit and Behavioral Intention on Use Behavior as 7 %.

Keywords: behavioral intention, use behavior, UTAUT2, IndiHome services

Edition: Volume 6 Issue 5, May 2017

Pages: 1860 - 1865

Share this Article

How to Cite this Article?

Indrawati, Rafa Najiya, "Predicting Acceptance and Use Behavior of Consumers toward IndiHome Services by Using Extended UTAUT Model (A Case Study in Bandung)", International Journal of Science and Research (IJSR), https://www.ijsr.net/search_index_results_paperid.php?id=ART20173547, Volume 6 Issue 5, May 2017, 1860 - 1865

86 PDF Views | 69 PDF Downloads

Download Article PDF



Similar Articles with Keyword 'behavioral intention'

Research Paper, Business Management, Indonesia, Volume 6 Issue 5, May 2017

Pages: 1860 - 1865

Predicting Acceptance and Use Behavior of Consumers toward IndiHome Services by Using Extended UTAUT Model (A Case Study in Bandung)

Indrawati, Rafa Najiya

Share this Article

Research Paper, Business Management, Indonesia, Volume 6 Issue 7, July 2017

Pages: 1479 - 1482

Analysis of User Acceptance towards Online Transportation Technology Using Utaut 2 Model: A Case Study in Uber, Grab and Go-Jek in Indonesia

Isradila, Indrawati

Share this Article

Research Paper, Business Management, Indonesia, Volume 8 Issue 3, March 2019

Pages: 1613 - 1616

Measurement Tool for Testing the Intention to Use Automated People Mover System

Dhiya Najmilia Wibowo, Indrawati

Share this Article

Research Paper, Business Management, Indonesia, Volume 9 Issue 2, February 2020

Pages: 1265 - 1267

Measurement Tool for Continuance Intention towards Mobile Games Application

Sandi Muhammad Nur Pasha, Indrawati

Share this Article

Research Paper, Business Management, Indonesia, Volume 7 Issue 2, February 2018

Pages: 868 - 874

Analysis of Factors Influencing Adoption of Mobile Banking in Indonesia

Andi Ilham Zulfauzy, Indira Rachmawati

Share this Article

Similar Articles with Keyword 'use behavior'

Research Paper, Business Management, Indonesia, Volume 6 Issue 5, May 2017

Pages: 1860 - 1865

Predicting Acceptance and Use Behavior of Consumers toward IndiHome Services by Using Extended UTAUT Model (A Case Study in Bandung)

Indrawati, Rafa Najiya

Share this Article

Research Paper, Business Management, Indonesia, Volume 6 Issue 7, July 2017

Pages: 1479 - 1482

Analysis of User Acceptance towards Online Transportation Technology Using Utaut 2 Model: A Case Study in Uber, Grab and Go-Jek in Indonesia

Isradila, Indrawati

Share this Article

Similar Articles with Keyword 'UTAUT2'

Research Paper, Business Management, Indonesia, Volume 7 Issue 12, December 2018

Pages: 1148 - 1152

Tools for Measuring Factors Influencing User's Continuance Intention towards Community-Based Traffic and Navigation App in Indonesia

Rafiqah Khairunnisa, Indrawati

Share this Article

Research Paper, Business Management, Indonesia, Volume 6 Issue 5, May 2017

Pages: 1860 - 1865

Predicting Acceptance and Use Behavior of Consumers toward IndiHome Services by Using Extended UTAUT Model (A Case Study in Bandung)

Indrawati, Rafa Najiya

Share this Article

Research Paper, Business Management, Indonesia, Volume 6 Issue 11, November 2017

Pages: 1322 - 1326

The Use of Modified Unified Theory of Acceptance and Use of Technology 2 Model to Analyze Factors Influencing Continuance Intention of E-Payment Adoption (A Case Study of Go-Pay from Indonesia)

Dianty Anggraini Putri, Indrawati, Listyo Dwi Harsono

Share this Article

Research Paper, Business Management, Indonesia, Volume 7 Issue 2, February 2018

Pages: 868 - 874

Analysis of Factors Influencing Adoption of Mobile Banking in Indonesia

Andi Ilham Zulfauzy, Indira Rachmawati

Share this Article
Top