International Journal of Science and Research (IJSR)

International Journal of Science and Research (IJSR)
Open Access | Fully Refereed | Peer Reviewed

ISSN: 2319-7064




Downloads: 110

Research Paper | Communication or Media Studies | India | Volume 6 Issue 5, May 2017


Food Market and its Agenda

Parimala S


Abstract: Food advertisement is one of the prominent section in mass media and social media. Food advertisements pull people to walk into the world of illusion about food and culture. Cultural Signs are well mediated through these ads. Culture plays a vital role in the promotion of food. At many times, Media takes Modernization as a base to promote its products among the common public. This has created a sense of excitement about food in the present decade and a cosmopolitan sentiment has become more apparent. This article discusses the effect of food advertising on the consumer culture and its effects on the ill health of the people. Scholarly articles, essays, statistics from scientific studies, and other reliable sources will be used for analyzing information.


Keywords: Mass Media, Advertising, Commercialization, Cultural Commodity, Public Health


Edition: Volume 6 Issue 5, May 2017,


Pages: 1073 - 1077


How to Cite this Article?

Parimala S, "Food Market and its Agenda", International Journal of Science and Research (IJSR), https://www.ijsr.net/get_abstract.php?paper_id=ART20173217, Volume 6 Issue 5, May 2017, 1073 - 1077

How to Share this Article?

Enter Your Email Address


Similar Articles with Keyword 'Mass Media'

Downloads: 127

Dissertation Chapters, Communication or Media Studies, Indonesia, Volume 7 Issue 7, July 2018

Pages: 1167 - 1175

Political Messages Processing of Presidential Candidate through Heuristic and Systematic Model in the 2014 Presidential Election in Indonesia

Dr. A. Rahman H.I.

Share this Article

Downloads: 144

Research Paper, Communication or Media Studies, Indonesia, Volume 6 Issue 11, November 2017

Pages: 765 - 768

Implementation of Public Relations at Indonesian Railway Company in Jember

Sri Wahjuni, Didik Eko Julianto, Nasrulloh

Share this Article

Similar Articles with Keyword 'Advertising'

Downloads: 86

Research Paper, Communication or Media Studies, Indonesia, Volume 9 Issue 10, October 2020

Pages: 1128 - 1133

The Strategy of Integrated Marketing Communication (IMC) to Maintain the Image of Tourism Products and Attraction at Kawasan Kota Tua Jakarta

Murhadi, Kholil, Dewi Widowati

Share this Article

Downloads: 127

Dissertation Chapters, Communication or Media Studies, Indonesia, Volume 7 Issue 7, July 2018

Pages: 1167 - 1175

Political Messages Processing of Presidential Candidate through Heuristic and Systematic Model in the 2014 Presidential Election in Indonesia

Dr. A. Rahman H.I.

Share this Article

Similar Articles with Keyword 'Mass'

Downloads: 115

Case Studies, Communication or Media Studies, Ukraine, Volume 8 Issue 8, August 2019

Pages: 1268 - 1271

From Conflict of Interpretations to a Fratricidal War

Asia Khilkovska

Share this Article

Downloads: 127

Dissertation Chapters, Communication or Media Studies, Indonesia, Volume 7 Issue 7, July 2018

Pages: 1167 - 1175

Political Messages Processing of Presidential Candidate through Heuristic and Systematic Model in the 2014 Presidential Election in Indonesia

Dr. A. Rahman H.I.

Share this Article

Similar Articles with Keyword 'Media'

Downloads: 1 | Weekly Hits: ⮙1 | Monthly Hits: ⮙1

Research Paper, Communication or Media Studies, India, Volume 10 Issue 10, October 2021

Pages: 881 - 883

The Future of Journalism in the Age of Digital Media

Ranjan Jyoti Sarma

Share this Article

Downloads: 35

Research Paper, Communication or Media Studies, India, Volume 10 Issue 2, February 2021

Pages: 1152 - 1157

Credibility and Validity of Forward Messages in IM Apps: Analysis based on a Longitudinal Study

Arun V Krishna

Share this Article
Top